Teachable

🎶 Hit play on the The OC soundtrack before reading this post (California here we come… you know the one, right?)! Last week, Teachable hosted its first ever dedicated customer event on the West Coast of the United States. At this newest edition of the Teachable Collective, we brought together some of the platform's top creators in one room to exchange insights, share growth opportunities, challenges, and experiences, and, of course, celebrate the group's wins during the Elite Awards. Two topics kept coming up: → AI as an amplifier, not a replacement. The creators who are winning with AI aren't using it to replace their voice or expertise. The best content still sounds like them, thinks like them, and serves their audience. AI just helps it reach further and faster. → Enterprises as a growth lever. Selling to companies unlocks a whole new dimension of reach and revenue. Instead of one student at a time, they're impacting entire teams, and the creators who cracked this are building amazing partnerships to grow their business. As I love a spotlight (a true "palestrinha", as we would say in Brazil), I had the pleasure of serving as MC for the event and presenting alongside our CS Lead, Yasmim Puppin. We shared insights from a survey we recently ran with hundreds of students to understand how they're learning today and whether AI is changing any of it (unsurprising spoiler: it is!), alongside creator performance data mapping out what's actually driving growth. I also interviewed several creators throughout the event (content coming soon to Teachable's social channels! 👀). When I asked what they value most about this kind of gathering, the answer was nearly unanimous: being around other creators who get it, facing the same challenges, going through a similar business moment, having the same drive. And selfishly, I want to highlight my PMM angle here: there is no market research, no data dashboard, no trend report that replaces the experience of being in a room with your users. Watching how creators talk about their businesses, how they describe our own solutions, how they react to ideas, that's the kind of signal that shapes better positioning, sharper messaging, and products people actually want. Events like this are, genuinely, one of the most valuable things a PMM can do. California, here we came! Can you guess where we're headed next?

There is really something special about the California atmosphere. Last week, we celebrated some of Teachable top-performing creators in Los Angeles 🥇. I came back home fully energized with two certainties: • The future of education definitely depends on people — In 48 hours, I learned more about business acumen, resilience, and adaptability than any trend report could teach me. Tools will change. Platforms will shift. But the moment someone sits across from you and says “here’s what actually worked” is irreplaceable. • The will beats the hype — It is incredibly inspiring to see people building multi-million-dollar businesses in surprising niches, such as mosaic art, electrical engineering, or professional makeup for client-facing teams. Deep expertise, a real audience, and relentless follow-through. So to our customers who showed up, shared openly: thank you. You don’t just inspire the people in that room; you recharge the whole team with your trust. Genuinely honored to be building this alongside you!