Surface Labs

every b2b tool promises "ai-native." none of them actually let your ai do the work. it can read your dashboards. it can't run your workflows. surface mcp fixes that. connect claude, chatgpt, or any llm to your entire gtm stack — lead data, campaign performance, automation triggers, enrichment, crm. one prompt runs the workflow that used to take 6 tools and 3 people. "find my top converting campaigns, pull lookalikes, build a re-engagement sequence for lapsed demo bookers." done. in one shot. live today, link in the comments

NEW: Surface MCP Server 🔌 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: You want to ask questions about your leads, forms, and analytics but you have to log into the dashboard, click around, apply filters, and export data just to get a simple answer. It takes 10 minutes when it should take 10 seconds. 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝘂𝗿𝗳𝗮𝗰𝗲 𝗠𝗖𝗣 𝗦𝗲𝗿𝘃𝗲𝗿 Connect any MCP-compatible AI assistant to Surface and query your data with natural language. Claude, Cursor, Windsurf, whatever you use. Just ask questions and get instant answers. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗮𝘀𝗸: → "Show me the latest 10 responses for my Contact Us form" → "How many leads did we get from website de-anonymization this month?" → "What's the completion rate for our pricing survey?" → "Which question has the highest dropoff in the onboarding form?" → "Give me the top 5 leads by AI score" → "Show me failed workflow runs from this week" → "Which landing pages have the best form completion rate?" 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗮𝗰𝗰𝗲𝘀𝘀: → Forms and responses → Leads filtered by source or funnel stage → Analytics including completion rates, dropoff, daily trends, UTM breakdowns → AI scoring data and top-scored leads → Workflow runs and execution details 𝗛𝗼𝘄 𝘁𝗼 𝘀𝗲𝘁 𝗶𝘁 𝘂𝗽: 1/ Go to Settings → API Keys in Surface 2/ Create an API key 3/ Connect your AI assistant using the setup guide 4/ Start asking questions in plain English All 21 tools are read-only. Your data is never modified through MCP. 𝗧𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁: Get answers about your leads, forms, and analytics without leaving your AI assistant. No more clicking through dashboards. Just ask and get the data you need. This feature is live for all users in the Surface app today.

NEW: Bulk Lead Action/ Trigger 🚀 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: You have 50 leads that need the same action but you're clicking through them one by one. Select lead, trigger workflow, go back, select next lead, repeat. It takes forever and it's the kind of work that makes you wonder why you're doing it manually in 2026. 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗕𝘂𝗹𝗸 𝗔𝗰𝘁𝗶𝗼𝗻𝘀 Select multiple leads in your leads table and trigger workflows on all of them at once. 𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀: 1/ Go to your Leads table in Surface 2/ Select the leads you want to take action on 3/ Click Bulk Actions 4/ Choose the workflow you want to trigger 5/ Done. All leads processed. 𝗧𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁: What used to take 30 minutes now takes 30 seconds. Your ops team gets time back. Leads move through your pipeline faster. This feature is live for all users in the Surface app today.

NEW: HubSpot AI Agent 🤖 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: Getting leads into HubSpot is one thing. Keeping the data clean, updating records, and making sure everything is in the right place is a full-time job. Your ops team spends hours every week on CRM hygiene that should just happen automatically. 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗛𝘂𝗯𝗦𝗽𝗼𝘁 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁 Surface's AI now works directly inside HubSpot. It doesn't just send leads over, it manages them. 𝗪𝗵𝗮𝘁 𝗶𝘁 𝗰𝗮𝗻 𝗱𝗼: → Create and update contacts automatically → Link contacts to the right companies → Check for duplicates before creating new records → Route leads based on HubSpot data → Update properties based on lead behavior → Keep your CRM clean without manual intervention 𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀: 1/ Connect HubSpot in Surface Integrations 2/ Set up your AI Agent rules 3/ Leads flow into HubSpot and the AI handles the rest 𝗧𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁: Your CRM stays clean without your team spending hours on it. Leads get routed correctly. Data stays accurate. Your ops team focuses on strategy instead of cleanup. This feature is live for all users in the Surface app today.

BIG ANNOUNCEMENT: Surface now integrates with HubSpot 🚀 The most requested integration is finally here. For teams running their CRM on HubSpot, this is the connection you've been waiting for. 𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀: Every lead that comes through a Surface form can now flow directly into HubSpot. Contacts created automatically. Companies linked. Deals created. Properties mapped. All without anyone on your team lifting a finger. No more exporting CSVs. No more Zapier workarounds. No more leads sitting in a form tool while your sales team waits. 𝗪𝗵𝘆 𝘄𝗲 𝗯𝘂𝗶𝗹𝘁 𝘁𝗵𝗶𝘀: HubSpot is the CRM for scaling B2B teams. Thousands of companies run their entire go-to-market motion on it. We kept hearing the same thing from customers: "We love Surface for forms but we need leads in HubSpot instantly." Done. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼: → Automatically create contacts in HubSpot when a lead submits a form → Create or update companies with enriched data → Map any form field to any HubSpot property → Create deals automatically based on lead qualification → Sync form submissions as HubSpot form submissions → Keep your CRM clean with no duplicates 𝗛𝗼𝘄 𝘁𝗼 𝘀𝗲𝘁 𝗶𝘁 𝘂𝗽: 1/ Go to Integrations in Surface 2/ Find HubSpot under CRM and click Authenticate 3/ Connect your HubSpot account 4/ Map your form fields to HubSpot properties 5/ You're live. Leads flow into HubSpot automatically. If you're running HubSpot, this integration will save your ops team hours every week. Live for all Surface users today.

We're officially in the Attio Marketplace 🎉 Surface Labs is now a verified app in Attio's marketplace, which means connecting your forms to your CRM just got a whole lot easier. 𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝗔𝘁𝘁𝗶𝗼 𝘂𝘀𝗲𝗿𝘀: → Install Surface directly from the Attio marketplace → Leads flow into Attio the moment they submit a form → Contacts, companies, and notes created automatically → No Zapier, no CSVs, no manual entry 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗽𝗮𝗶𝗿𝗶𝗻𝗴 𝘄𝗼𝗿𝗸𝘀: Attio is built for modern B2B teams who care about clean data and flexible workflows. Surface captures leads, enriches them, qualifies them, and sends them to Attio with all the context your team needs. No duplicate records. No missing fields. No cleanup. 𝗛𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱: 1/ Go to the Attio Marketplace 2/ Search for Surface Labs 3/ Click Install App 4/ Connect your forms and start syncing leads If you're running Attio, this is the lead capture integration you've been waiting for. Attio thanks for the partnership 🙌

BIG ANNOUNCEMENT: Surface now integrates with Attio 🚀 We've been working on this one for a while and it's finally live. For teams running their CRM on Attio, this changes everything. 𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀: Every lead that comes through a Surface form can now flow directly into Attio. Contacts created automatically. Companies linked. Notes added. All the context your sales team needs, right where they already work. No more exporting CSVs. No more Zapier. No more "I forgot to add that lead to the CRM." 𝗪𝗵𝘆 𝘄𝗲 𝗯𝘂𝗶𝗹𝘁 𝘁𝗵𝗶𝘀: Attio is becoming the CRM of choice for modern B2B teams. Fast, flexible, and built for how people actually sell today. We kept hearing from customers who were using both Surface and Attio but had no clean way to connect them. That's fixed now. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼: → Automatically create contacts in Attio when a lead submits a form → Link contacts to companies using enriched data → Add notes with full form responses and lead journey context → Trigger workflows in Attio based on lead qualification status → Keep your CRM clean with no duplicate records or missing fields 𝗛𝗼𝘄 𝘁𝗼 𝘀𝗲𝘁 𝗶𝘁 𝘂𝗽: 1/ Go to Integrations in Surface 2/ Find Attio under CRM and click Authenticate 3/ Connect your Attio workspace 4/ Map your form fields to Attio properties 5/ You're live. Leads start flowing in automatically. If you're running Attio, this is the integration you've been waiting for. Live for all Surface users today.

NEW: Prompt Scoring 🧠 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: You set up routing rules based on form fields but some leads slip through that look good on paper and turn out to be spam or bad fits. Static rules can't catch everything and building more rules just makes things more complex. 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗣𝗿𝗼𝗺𝗽𝘁 𝗦𝗰𝗼𝗿𝗶𝗻𝗴 Tell the AI exactly what you're looking for in plain English and it scores every lead against your criteria in real-time. Instead of building ten different routing conditions, just write: "Route to sales if this looks like a real B2B company with a legitimate business email. Filter out if it looks like spam, a student, or a competitor." That's it. The AI handles the rest. 𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀: 1/ Open any form in Surface 2/ Go to the Lead Scoring tab 3/ Write a prompt describing what you want the AI to look for 4/ Leads get scored in real-time and routed based on your prompt 𝗥𝗲𝗮𝗹 𝗲𝘅𝗮𝗺𝗽𝗹𝗲: We tested this with a customer's live responses. Real email from a qualified lead? Routed to sales. Spam email with fake company info? Filtered out automatically. Same form, completely different outcomes. No new rules added. 𝗧𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁: Your routing gets smarter by just describing what you want. No more rule stacking. No more edge cases slipping through. Just tell the AI what a good lead looks like and let it work. This feature is live for all users in the Surface app today.

NEW: Meta Ads Integration 📊 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: Marketing teams run Meta campaigns and track clicks and impressions but have no idea which ads actually drive qualified leads that close. 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 Connect your Meta Ads account to Surface and see which campaigns are driving your best leads, not just the most clicks. 𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀: 1/ Go to Integrations in Surface 2/ Find Meta Ads and click Authenticate 3/ Connect your Meta Ads account 4/ View insights on your active ad campaigns directly in Surface 𝗧𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁: Finally tie ad spend to lead quality. Know which campaigns are worth scaling and which ones are wasting budget. This feature is live for all users in the Surface app today.

Surface now integrates with your entire stack 🔗 CRMs, calendars, communication tools, ads platforms, enrichment services. All connected in one place. 𝗪𝗵𝗮𝘁'𝘀 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲: → CRM: HubSpot, Salesforce, Attio, Zoho, Monday.com → Scheduling: Calendly, Cal.com, Zoom → Communication: Slack, Gmail → Ads: Meta Ads → Automation: HighLevel 𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀: 1/ Go to Integrations in Surface 2/ Pick your tool and click Authenticate 3/ Leads automatically flow where they need to go No more manual exports. No more Zapier. Leads move from form to CRM to calendar to outreach automatically. More integrations coming soon.