Superfly’s cover photo
Superfly

Superfly

Entertainment

New York, New York 52,687 followers

About us

Superfly creates shared experiences that shape how the world plays and connects. For 25 years, we’ve built brands that bring people together at the intersection of culture and commerce. We design and produce some of the world’s most iconic live experiences (Bonnaroo, Outside Lands), and help the world’s most iconic brands connect more meaningfully with their audiences. From live entertainment, corporate experiences, and experience strategy, to social amplification, influencer activation, and audience insights, everything we do is inspired by, and anchored in, our core values: Create Together, Inspire With Passion, Play With Purpose, Grow Through Experience, Dream The Impossible. We are Superfly. Let’s play.

Website
http://superf.ly
Industry
Entertainment
Company size
51-200 employees
Headquarters
New York, New York
Type
Privately Held
Specialties
Marketing, Strategy, Production, Entertainment, Social Media, Research, Experience Design, Audience Insights, Brand Experience, Social Marketing, Influencer Marketing, Live Experiences, Live Entertainment, Brand Strategy, Experience Strategy, and Strategic Consulting

Locations

Employees at Superfly

Updates

  • We’re proud to have partnered with Meta to produce their NewFronts 2026 in New York City for the second year in a row! Superfly led the production, operations, and creative design of the event, bringing together a stage program, interactive moments, and product storytelling that highlighted Meta’s latest in AI-powered innovations and creator marketing. The event featured notable talent, including Roy Wood Jr. as host, with Carl Radke, Jenna Lyons, Dara Denney, and more helping bring it to life. Following the programming, guests engaged with interactive activations for Ray-Ban Meta and Meta Ray-Ban Display glasses and wrapped with an in-person networking happy hour. We're proud to be a part of this incredible event! Thank you to Jacquie R., Christopher Watters, Christina Spafford, Chrissy D., Subira Z. W. and Nikita Turnbull for all the collaboration! 

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  • 21 Seasons in, Intel Extreme Masters continues to be one of the most impactful branded experiences in the world. At Superfly, we’re always inspired by what’s possible when brands invest in building IP over time: creating experiences that aren’t just a moment in time, but build equity, value and scale with culture.

    View organization page for ESL FACEIT Group - EFG

    143,790 followers

    𝟮𝟲,𝟬𝟬𝟬 𝗳𝗮𝗻𝘀 𝗶𝗻-𝗮𝗿𝗲𝗻𝗮. 𝟭.𝟭𝗠 𝗽𝗲𝗮𝗸 𝘃𝗶𝗲𝘄𝗲𝗿𝘀 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲*. 𝗢𝗻𝗲 𝗵𝗶𝘀𝘁𝗼𝗿𝗶𝗰 𝗖𝗼𝘂𝗻𝘁𝗲𝗿-𝗦𝘁𝗿𝗶𝗸𝗲 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝗺𝗮𝗱𝗲 𝗶𝗻 𝗥𝗶𝗼. ⚡ Intel® Extreme Masters Rio 2026 delivered another landmark moment for the global Counter-Strike 2 ecosystem as Team Vitality secured a historic back-to-back ESL Grand Slam title, earning an additional $1,000,000 bonus alongside the lion’s share of the event’s $1,000,000 in Total Winnings. From one of the most phenomenal achievements in the game to a sold-out Farmasi Arena and worldwide broadcast audiences, the ESL Pro Tour continues to connect one of the world’s most passionate communities across its championship-defining stages. Next stop: IEM Atlanta 2026 (May 11-17). The next ESL Grand Slam race begins. 🏆 More info: https://lnkd.in/dRYGAjDG *𝘈𝘤𝘤𝘰𝘳𝘥𝘪𝘯𝘨 𝘵𝘰 𝘦𝘴𝘤𝘩𝘢𝘳𝘵𝘴.𝘤𝘰𝘮

  • View organization page for Superfly

    52,687 followers

    [No longer accepting applications.] We’re looking for the next generation of experiential thinkers! Superfly is hiring interns to help bring some of our most exciting projects to life: from brand partnerships to cultural moments and live experiences. If you’re curious, creative, and eager to dive in, we’d love to hear from you. Apply here: [https://lnkd.in/gDdbEXQS]

  • The wait is over. The lineup is here. 🌉🎶 We’re beyond excited at Superfly that this year’s Outside Lands lineup has been officially unveiled! As we return to Golden Gate Park for year 18, we’re excited to welcome headliners Charli XCX, RÜFÜS DU SOL, and The Strokes, alongside an incredible group of artists from across the global music landscape. We’re also pleased to share that Loyalty & Chase Presale tickets are now on sale, giving returning fans and Chase cardmembers early access to join us for another unforgettable weekend of music, food, wine, art, and community in San Francisco. This one is special: a celebration of music, culture, food, wine, art, and everything that makes Golden Gate Park magic. If you’ve joined us before, you know the energy. If you haven’t, this is your sign. Secure your spot, gather your crew, and get ready for another unforgettable weekend in the park. Let’s do this, San Francisco. #OutsideLands #Superfly #LineupAnnouncement #MusicFestival

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  • Counting down to one of the defining nights of Super Bowl week. ⏳ 🏈 🎶 We're excited to be a producing partner of EA SPORTS Presents Madden Bowl in Partnership with Visa. Looking forward to a night of football, culture, and live music under one roof. This is going to be electric.

    View organization page for EA SPORTS

    242,388 followers

    Five chart topping artists. One unmissable stage.🏈🎶 Today, we unveiled the music lineup for EA SPORTS Presents Madden Bowl in Partnership with Visa, delivering Super Bowl week’s premier night of football and culture to the Bay. On Friday, February 6, Luke Combs, Teddy Swims, Stephen Wilson Jr, Gavin Adcock, and the Bay Area’s own LaRussell will take over San Francisco’s Chase Center for a high-energy celebration bringing fans, music, and football together under one roof. Learn more ➡️ https://lnkd.in/gQ_NMBsE #GetInTheGame with our teams shaping the future of sports entertainment ➡️ www.easports.com/careers

  • Today marks an exciting new chapter for Superfly. We’re proud to share that Superfly has been acquired by Range Sports, officially becoming Superfly, A Range Company. By connecting to the full Range platform, we’re evolving what’s possible in live experiences—bringing strategy-led experiential marketing to brand partners and creating the next generation of our owned & operated live IP, all with world-class execution. For more than 25 years, Superfly has been driven by a simple belief: experiences should matter—culturally, emotionally, and commercially. From creating and scaling iconic live IP to partnering with the world’s most ambitious brands, our work has always been about connecting people to what they love in meaningful ways. Joining Range allows us to take that approach even further across sports, music, film, TV, comedy, and beyond—while continuing to produce landmark experiences like Outside Lands with our longtime partners. We’re energized to collaborate with the Range team, welcome new opportunities for our clients and partners, and continue shaping the future of uniquely created live experiences under the Superfly brand.

    View organization page for Range Sports

    7,732 followers

    We are especially proud to announce that Range Sports has acquired Superfly, the acclaimed live experiences company. Founded more than 25 years ago, Superfly has built a reputation as one of the most respected innovators in the live experience space, known for combining cultural credibility, creative vision, and operational excellence. Superfly has created and scaled iconic live IP including Bonnaroo Music and Arts Festival, Outside Lands Music Festival, Clusterfest, and The Friends Experience while building a robust experiential marketing services business, helping some of the world’s most recognizable Fortune 100 companies to bring ambitious, high-impact experiences to life. Superfly has been continually recognized, winning many awards including The Drum's Global Experiential Agency of the Year and Fast Company's Most Innovative Company of the Year. Superfly will immediately accelerate the Range Sports Brand Consulting practice bolstering the award-winning team’s sports and entertainment partnership expertise with world-class experiential capabilities. Rick Farman Richard Goodstone Kerry Black Jeffrey Filiberto Greg Luckman William (Will) Funk Peter Micelli Robert Whittel Mahmoud Youssef

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  • View organization page for Superfly

    52,687 followers

    We teamed up with Hallmark once again to bring a little extra ✨ sparkle ✨ to the season! The Hallmark Christmas Experience is now open at Crown Center, filled with holiday activities, immersive moments, and all the warm-and-fuzzy joy you’d expect from Hallmark. What you don’t always see: the months of creative dreaming, design magic, and behind-the-scenes hustle from the teams who help bring this world to life. From early sketches to build days to the finishing touches, we’re grateful for the incredible partners who make the magic possible, especially Lindsey Roy, Nikki Meek, Chris Stathos (Stathopoulos), Anna Kambarami, Elizabeth Fizette, Alexandra Konovalske, Annie Howell, and Shaina Julian at Hallmark, as well as Stacey Paine and the Crown Center team. Big love to some of our key vendor partners The Westin Kansas City at Crown Center, Studio RRD, Hive Events, Legacy Sound, and Spectrum for their support in bringing it all together. Now live through Sunday, December 21 in Kansas City. Don’t just watch the magic… step into it. Tickets are still available and can be found here: https://lnkd.in/etTjQwqS As we're all getting in the season, we want to know: what's your favorite holiday tradition?

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  • View organization page for Superfly

    52,687 followers

    We’re hiring! Superfly is looking for a Vice President, Business Leadership to guide some of our most meaningful client relationships and help shape the future of brand experiences. This senior leader will: Drive account growth and strategy Build trusted client partnerships Champion creative excellence and commercial success If you’re passionate about blending strategy, creativity, and culture to create unforgettable experiences, we’d love to connect. Apply here ➡️ https://lnkd.in/e2iwj99w

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Funding

Superfly 3 total rounds

Last Round

Private equity
See more info on crunchbase