Stackline

We surveyed 1,500 consumers immediately after Amazon announced Prime Day 2026. The data reveals how shoppers are planning to buy, what deals drive conversion, and how AI is reshaping product discovery heading into June 23. Brands that activate this week with the right promotions, on-platform visibility, and content structured for AI discovery are best positioned to win. Read the full report: https://lnkd.in/gT9XmZ-5 #PrimeDay #RetailIntelligence #Ecommerce #ConsumerInsights #Amazon

Amazon's rebranding of Rufus to Alexa for Shopping signals something bigger than a name change. It's a fundamental shift in how shoppers discover and buy. Away from keyword matching and toward contextual relevance. Who a product is for, when they use it, why it belongs in their life. Most PDPs were built for the old model. The brands that update them for this one will have a meaningful advantage at Prime Day 2026 and beyond. The best page you have today can be better tomorrow. Here's where to start: https://lnkd.in/grAKegyM

Stackline is heading to Cannes Lions International Festival of Creativity We're thrilled to be attending this year's event and we'd love to connect while we're there. You'll find our team all week at UTA Beach, where we'll be having forward-thinking conversations with brands, agencies, and innovators on what's next in: - Mastering audience-first retail strategies - Breakthroughs in AI-driven commerce - Unlocking growth through Stackline's proprietary tech and insights Whether you're reimagining your media strategy or exploring new commerce innovations, let's meet for a custom innovation session. DM us or reach out to your Stackline rep to schedule a time to connect. — The Stackline Team #Stackline #CannesLions2026 #RetailMedia #AICommerce #Innovation #UTABeach #Cannes

Shoppers don't follow a single path to purchase anymore. They search on Amazon, Walmart, and Target. They ask ChatGPT and Alexa to help them research, compare, and decide. Most brands are tracking one of those channels. Topics tracks both, connecting retail search and AI visibility into a single view of category demand. The brands that win tomorrow are reading these signals today: https://lnkd.in/gKBPw8Ne

Stackline clients are experts at building great analyses. The hard part is keeping them current week after week. That's exactly what Templates and Schedules was built to solve. Brands can now convert any analysis into a reusable workflow that runs automatically on a recurring cadence. Buy box alerts. Competitive launch trackers. Category threat reports. SEO rank monitoring. Set it once, and Advisor handles the rest. The methodology never drifts. The analysis means the same thing every time it runs. And teams spend their time on decisions, not setup. Read more about Templates and Schedules: https://lnkd.in/gfZDEjPm

10 steps for brands to successfully launch ChatGPT ads ChatGPT is answering nearly 100 million shopping questions every week in the US, and brands can now advertise directly within those conversations. This is the fastest-growing ad channel in commerce, and the competitive field is still wide open. Start small. Learn fast. Build the advantage. View the playbook today: https://lnkd.in/gWzHzBRV

Rufus is gone. This morning, Amazon retired the Rufus brand and launched Alexa for Shopping, embedding its AI shopping assistant directly into the main search bar, across the app, website, and Echo devices. The numbers tell you why Amazon moved: 300M+ customers used Rufus in 2025. Stackline data shows shoppers were submitting 87M+ weekly shopping questions to Rufus by the end of Q1, nearly matching ChatGPT’s shopping query volume. The experiment worked — so Amazon made it the product. What’s changing for brands isn’t the AI itself. It’s where it lives now. Rufus was a feature you opted into. Alexa for Shopping is the default path. That changes how products get discovered, compared, and bought, and it changes what brands need to measure. Share of search was the leading indicator of market share on Amazon. Share of recommendation is becoming the next one. Stackline has been tracking shopping question volume across AI answer engines for two years. We broke down what the Alexa for Shopping launch means for brands, what the new capabilities look like in practice, and what measurement gaps most teams need to close. Full analysis linked in the comments.

The way consumers discover and choose products is changing fast, and most brands don't have a clear picture of where they stand in AI-powered shopping experiences. On May 19th, Noah Johnson is joining Russ Dieringer from Stratably for a session designed to cut through the noise and get to what actually matters. The AI Shopping Shift: What Brands Need to Know Right Now We'll walk through a real-world framework for understanding your brand's competitive position, covering AI visibility measurement, what's holding you back in your category, and how to build a roadmap across PDPs, retail media, and more forward-leaning activations. If you're a CMO, digital leader, or brand manager at an enterprise consumer brand trying to get ahead of AI-driven shopping behavior, this one's for you. Register here: https://lnkd.in/gK4KUPaq #eCommerce #RetailMedia #AI #DigitalCommerce #Stackline #Stratably

Brand and marketing teams spend more time hunting for answers than acting on them. That's the problem Ask Advisor solves. Now accessible directly within Beacon, ask any question about sales, margin, operations, or advertising performance and Advisor synthesizes data across every module, returning a clear, definitive answer in seconds. The data has always been in Beacon. Now it answers back. See how ecommerce managers, inventory planners, and media managers are using Ask Advisor: https://lnkd.in/g2CmpgtT

Stackline is proud to sponsor the Connected Commerce Summit, May 27–28 at the Ritz-Carlton, Chicago. Stop by our booth to connect with our team. Our VP of Professional Services, Greg Wolny, will be leading a session on "Your Next Customer Is an Algorithm: Winning in the Agentic AI Era," covering how AI is reshaping the way consumers search, evaluate, and purchase, and what that means for brands competing on platforms like Amazon and Walmart. It's shaping up to be a strong two days with some of the sharpest minds in CPG and retail. We'd love to see you there. My Digital Shelf | Full agenda: https://lnkd.in/g7_snw6M #ConnectedCommerce #RetailMedia #AgenticAI #eCommerce #Stackline