Most commerce strategies start with the wrong question: How do we scale faster? Across very different editorial environments, that mindset is why so many partnerships stall. Our work with Mashable, PCMag, Popular Science, and Entrepreneur Magazine points to a simple takeaway: Commerce only scales when it fits the editorial model. Here’s what that looks like in practice: https://lnkd.in/ermzmuGz #AffiliateMarketing #CommerceMedia #ContentCommerce #DigitalPublishing #ContentStrategy #CommerceStrategy #ContentMonetization
About us
StackCommerce is the leading content-driven commerce platform, seamlessly connecting brands with engaged audiences across the full customer journey. By integrating shopping directly into premium content, we help consumers discover new products they love while empowering partners of all sizes to unlock powerful new revenue streams. Our unmatched network comprises over 2,500 brands, 8,000 creators, and thousands of world-renowned media outlets — including Hearst, Gannett, Ziff Davis, G/O Media, News Corp, Dotdash Meredith, Foundry, and more — as well as our owned-and-operated marketplace, StackSocial, which brings exclusive deals directly to millions of consumers. A TPG portfolio company, StackCommerce has expanded its ecosystem through the acquisitions of BrandCycle, The Fascination, and Reviewed.
- Website
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https://www.stackcommerce.com
External link for StackCommerce
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Venice, California
- Type
- Privately Held
- Specialties
- e-commerce, native commerce, publisher monetization, white-label platform, media, and marketing
Locations
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Primary
Get directions
73 Market St
Venice, California 90291, US
Employees at StackCommerce
Updates
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Volume isn't a strategy. Authenticity is. Our team is seeing it play out in real numbers. Worth a read from our own Bryan Godfrey: https://lnkd.in/eEdwP4Qq
Most brands think great content looks like volume. Had a brand tell me recently "we can pump 20x pieces from AI a day." Cool... But people can smell AI content a mile away. What actually converts looks real. Real humans, real stories, from brands that actually helped someone. That's it. We take the less "efficient" route on purpose — because that's what makes it real. And real is what performs. A DTC health & wellness brand we work with is currently seeing a 50%+ efficiency to their CAC goal vs. their own internal campaigns. Not from volume. From real and relatable content. #DTC #ContentMarketing #FullFunnelMarketing
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Took the whole team to Austin. Came back with new strategy, full stomachs, and a lot more to show for it. We just wrapped our 2026 company offsite, and the arc of the two days said a lot about where we're at as a company. Day one: who we are and where we're going. Day two: how we get faster. You can't pick up speed without knowing the direction—so we spent time on both (with real talk on AI). In between the strategy work, we: → Celebrated the best work across Stack, BrandCycle, Reviewed, and The Fascination → Ate our weight in brisket and Voodoo donuts → Settled exactly zero debates over Jenga The part that's invaluable? Getting everyone in the same room, across all our brands and functions, and remembering that the folks on the other end of the Slack threads are really fun to be around. Austin, thanks for having us. 🤠 #teambonding #companyretreat
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If you're still waiting for traffic to bounce back, you're solving the wrong problem. The publishers making progress aren’t waiting—they’re changing how they operate: • Workflows are getting tighter. • Content is held to a higher bar. • And “we’ll fix it later” isn’t an option anymore. In last month's webinar, panelists Leigh Harrington, Kate Mendonca, and Emily Knepp discussed with Trey Martin how their teams at Reviewed, Postmedia Network Inc., and The Inventory are adapting 👇 #AffiliateMarketing #DigitalPublishing #ContentStrategy #PerformanceMarketing #AIinMarketing
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AI didn’t kill publisher traffic. It exposed how fragile most traffic strategies were. For years, teams relied too heavily on search. Now that discovery is changing, the cracks are obvious. Here’s what our 2026 Commerce Outlook panel—Leigh Harrington of Reviewed, Kate Mendonca of Postmedia Network Inc., and Emily Knepp of The Inventory—are seeing now 👇 #AffiliateMarketing #DigitalPublishing #PerformanceMarketing #CommerceStrategy #AIinMarketing
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That's a wrap on the 2026 Commerce Outlook webinar. 🎉 A huge thank you to our panelists Leigh Harrington, Kate Mendonca, and Emily Knepp for bringing such an honest, grounded perspective to a conversation that clearly resonated. And thank you to everyone who joined us live. The questions were great! Stay tuned to this page for selected insights from the discussion. There was a lot worth revisiting. (If you registered, check your inbox—the recording is on its way.) #CommerceMedia #AffiliateMarketing #DigitalPublishing
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Consumers are craving imperfection—your marketing strategy needs Performance UGC. As audiences become more ad-literate, polished creative is losing its edge. This piece from Stack's senior director of performance content breaks down why this type of creative is driving stronger engagement and conversions, and what brands need to rethink moving forward. #PerformanceMarketing #UGC #DigitalAdvertising #MarketingStrategy
Your ads look amazing – crisp lighting, perfect branding, beautiful lifestyle shots. And no one is clicking them ❤️ Because if it looks like it belongs in a brand deck, it’s probably getting ignored in-feed. Annoying? Yes. True? Also yes. Consumers don’t trust “perfect” anymore – they scroll right past it. What actually works now is content that feels real, a little chaotic, and borderline like it wasn’t meant to be an ad at all. That’s where performance UGC comes in. Not influencer content. Not polished brand images. I’m talking about the scrappy, “sent this to a friend at 11PM” kind of content that actually drives clicks, lowers CPA, and converts. I broke down exactly how to think about it: 👉 https://lnkd.in/ejPRttbx If your ad creative looks like it belongs on your PDP, keep it far away from your performance marketing budget!
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🗓️ It’s here 🗓️ The 2026 Commerce Outlook goes live at 1:00 PM ET, and there's still time to register. Commerce didn't stand still in 2025. AI embedded itself in discovery. Traffic fragmented. The line between content, commerce, and automation blurred further. Today, we're getting into what it all means for the year ahead. What we'll cover, along with experts from Reviewed, Postmedia Network Inc., and The Inventory (Redbrick): ▶️ The biggest commerce shifts of 2025 ▶️ How AI is changing traffic and performance ▶️ How publishers and commerce teams are adapting in real time ▶️ Predictions and strategic outlook for 2026 ➕ We'll have a live Q&A—bring your questions for the panel! Haven't registered? It's free and starts at 1 PM ET. Grab your spot here: https://lnkd.in/e22THb6N Already signed up? Check your email inbox for the access link. TODAY, March 31 · 1–2 PM ET · Free #CommerceMedia #AffiliateMarketing #DigitalPublishing #AISearch #GenerativeEngineOptimization #ProductDiscovery
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The 2026 Commerce Outlook is tomorrow. Have you registered yet? Join Leigh Harrington of Reviewed, Kate Mendonca of Postmedia Network Inc., Emily Knepp of The Inventory, and Stack's Trey Martin for a live discussion on how AI, discovery, and distribution shifts are reshaping commerce strategy this year. Plus, you won't want to miss our live Q&A, where you can bring your questions directly to the panel. Tuesday, March 31 · 1–2 PM ET · Free registration: https://lnkd.in/e22THb6N #CommerceMedia #AffiliateMarketing #DigitalPublishing #AISearch #GenerativeEngineOptimization #ProductDiscovery
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📣 One more panelist announcement! Emily Knepp, commerce content manager at The Inventory (Redbrick), is joining the 2026 Commerce Outlook panel—adding another editorial perspective on how content strategy is evolving in the age of AI. She'll be joining Leigh Harrington of Reviewed, Kate Mendonca of Postmedia Network Inc., and moderator Trey Martin for a live discussion and audience Q&A on March 31. Haven't registered yet? It's free. https://lnkd.in/e22THb6N #AISearch #ContentDiscovery #AffiliateStrategy #ZeroClickSearch #ContentCommerce
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