StackAdapt

San Diego this week for Digital Travel Connect 🌊 StackAdapt's Betsy Vankula joined senior leaders from Allegiant, Seabourn Cruise Line, Great Wolf Lodge, and HUMAN on the keynote panel, "Winning the Battle for Traveler Discovery: Converting Reach into Revenue", exploring how travel brands are rethinking discovery, demand creation, and the full traveler journey in the age of AI. Always great to connect with the people shaping what's next in travel 🧳 Betsy Vankula | Noa Schechter Katzen | #DigitalTravelConnect #TravelMarketing #StackAdapt

Excited to be heading down to Miami Beach with the team for #Possible2026 We'll be hosting a StackAdapt Wellness Week around the event - Yoga, Spa Sessions, a few wellness-focused activities, and some time to recharge in the middle of a busy conference week. If you’ll be at Possible, let’s get something on the calendar. You can also check out what else we have going on during the week — link in the comments 👇 #Possible2026 #StackAdapt #AdTech #Programmatic

Driving performance across channels isn’t easy, and our customers are raising the bar. Thanks to your reviews, StackAdapt continues to rank #1 on G2 across key categories, including DSP, CTV, Digital Audio, and now, Cross-Channel Advertising. This recognition reflects the outcomes marketers are achieving every day, and we’re grateful to be part of it. #1 again? For spring? Groundbreaking 😉

We surveyed nearly 500 brands and agencies to understand what actually separates teams who perform advanced personalization from the rest. One thing became clear: Most marketers are “doing personalization.” Few are doing it well. What advanced marketers do differently: - 2X more dynamic creative optimization adoption - Connected customer data - Expansion into more personalized channels like CTV The leaders treat personalization as an operating model, not a tactic. Download the full findings in The State of Personalization in Digital Marketing: https://lnkd.in/gVGD-qrV

What happens when you treat your own brand like your most important customer? You hold your own brand to the same performance standard as your clients. Our “Every Impression Builds Momentum” series was built as a true customer zero campaign. We planned, activated, and optimized using StackAdapt's own platform, applying the same strategy and precision we bring to marketers every day. The impact: 📈 30% lift in brand awareness And now, icing on the cake from Viddy Awards: 🏆 2025 Gold Winner – Video Series (Short Form Web Videos Under 3 Minutes) 🏆 2025 Platinum Winner – Marketing (Product) An award-winning brand series, and proof that when storytelling and technology align, every impression builds real momentum. Watch one of the winning videos below 🤩 #BrandLift #StackAdapt #CustomerZero #ViddyAwards #B2BMarketing

Culture isn’t perks. It’s the operating system behind how you hire, listen, grow, and support your people. That’s the philosophy our VP of People Experience, Natalia Vassilieva, has championed at StackAdapt and why we’re so proud to see her named one of ADWEEK's 2026 Architects of Culture. This recognition reflects what our teams experience every day: clear feedback loops, real investment in development, and autonomy paired with accountability — all while scaling globally. Congratulations to all those recognized 💙 See the full list of honorees here: https://lnkd.in/giypDtFa

If your B2B growth strategy is still measured primarily by MQL volume, it may be time to rethink the model. Buyers don’t follow funnels. They follow influence. And influence happens across channels, formats and stages...often long before a form fill. We’re partnering with Marketing Dive to explore how leading B2B teams are shifting from campaign optimization to system-driven growth that aligns brand, performance and revenue. 📅 Tomorrow, March 3 🕑 2PM EST Register here: https://lnkd.in/eQfsaUKQ

If retail growth is getting harder, you’re not imagining it. Search costs are rising. Paid social is crowded. Incremental reach is shrinking. The question isn’t how to optimize harder...it’s where to expand next 👀 Join StackAdapt + Retail Dive as we explore how brands are unlocking incremental revenue through CTV, omnichannel programmatic and commerce-driven targeting. 📅 March 3 @2pm EST Register here: https://lnkd.in/ghXGW5ts

After a five-year break from advertising, one cloud tech brand came back by taking over the Las Vegas Sphere during AWS re:Invent. Not quietly. Not safely. They did it boldly. And proved it worked... 🔮 +25% brand lift from the Sphere placement alone 🔮 +30% lift in ad recall 🔮 17x increase in message association It also became the first-ever brand lift study conducted on the Sphere. The bigger takeaway? In B2B, the real risk isn’t going big. It’s blending in. 👀 Bold storytelling + premium DOOH + intelligent retargeting + rigorous measurement = real impact. Full story here: https://lnkd.in/e8Kn79uT

StackAdapt has once again earned a spot on G2's 2026 Best Software Awards, including ranking #12 in the Top 50 Marketing & Digital Advertising Products. This recognition is powered entirely by customer reviews, which makes it even more meaningful. It reflects the real results marketers are driving with our platform every day. Thank you to our customers and partners for your trust, and to the StackAdapt team for continuing to build what marketers need most. Dive deeper into the ratings here: https://lnkd.in/gMUjny4h #G2BestSoftware #DigitalMarketing #DigitalAdvertising #StackAdapt #AdTech #AI