SPORTFIVE

𝗦𝗣𝗢𝗥𝗧𝗙𝗜𝗩𝗘 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝘀 eToro 𝗶𝗻 𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝘂𝗹𝘁𝗶-𝗔𝘀𝘀𝗲𝘁 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻 𝗟𝗶𝗴𝘂𝗲 𝟭 𝗠𝗰𝗗𝗼𝗻𝗮𝗹𝗱’𝘀   SPORTFIVE is pleased to support eToro in the establishment of a multi-year partnership with four leading Ligue 1 clubs: LOSC Lille, Olympique Lyonnais, AS Monaco, and Olympique de Marseille.   This multi-asset partnership highlights the evolution of modern sponsorship strategies, bringing together strong brand visibility, access to diverse audiences, and nationwide activation within a premium sports ecosystem.   🔗 Read more here : https://lnkd.in/ek7_UeSw -------------------------------------------- 𝗦𝗣𝗢𝗥𝗧𝗙𝗜𝗩𝗘 𝗮𝗰𝗰𝗼𝗺𝗽𝗮𝗴𝗻𝗲 𝗲𝗧𝗼𝗿𝗼 𝗱𝗮𝗻𝘀 𝘂𝗻 𝗽𝗮𝗿𝘁𝗲𝗻𝗮𝗿𝗶𝗮𝘁 𝘀𝘁𝗿𝗮𝘁𝗲́𝗴𝗶𝗾𝘂𝗲 𝗺𝘂𝗹𝘁𝗶-𝗮𝘀𝘀𝗲𝘁𝘀 𝗲𝗻 𝗟𝗶𝗴𝘂𝗲 𝟭 SPORTFIVE a accompagné eToro dans la mise en place d’un partenariat pluriannuel avec quatre clubs majeurs de Ligue 1 McDonald’s : le LOSC Lille, l’Olympique Lyonnais, l’AS Monaco et l’Olympique de Marseille. Ce partenariat multi-assets illustre l’évolution des stratégies de sponsoring, en combinant visibilité, diversité des audiences et déploiement à l’échelle nationale au sein d’un écosystème sportif premium. 🔗 Communiqué de presse en commentaire #SPORTFIVE #Ligue1 #Sponsoring

𝐓𝐡𝐞 𝐓𝐨𝐩 𝟓 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐌𝐚𝐭𝐜𝐡 𝐀𝐫𝐭𝐢𝐜𝐥𝐞𝐬 What can the last 12 months tell us about the year to come? In our recent Beyond The Match Article, we explore our top five most read articles from 2025 and explore the key topics they centre on, including women’s football and sports sponsorships. Whilst January is often packed with planning and strategy meetings it should also be a time for reflection. Sometimes the best way to get ahead is by looking back. At Beyond The Match, The SPORTFIVE Magazine, we covered some of the Sports Business’ biggest topics in 2025, in a year that saw: ⏺️ 57 Sports Business Articles ⏺️ 17 Industry Success Stories ⏺️ 21 Unique Topics ⏺️ 13 Different Sports Check out our full top five list in the comments below. #SportsMarketing

𝐓𝐡𝐞 𝐌𝐚𝐠𝐢𝐜 𝐨𝐟 𝐭𝐡𝐞 𝐂𝐮𝐩 🏆 Last weekend, the world’s oldest football tournament, The Emirates FA Cup proved once again why it is one of the most remarkable sporting competitions in the world. Sixth-tier Macclesfield produced the greatest shock in FA Cup history as they beat current holders Crystal Palace, ranked 117 places above the Enterprise National League team. Through partnerships that span more than 30 years, SPORTFIVE works throughout the English football pyramid to support brands, clubs, competitions and other rightsholders, to deliver commercial and operational success. Below, we explore just some of the ways in which SPORTFIVE helped deliver the ‘magic of the cup’ during Macclesfield’s historic victory in the Emirates FA Cup.

𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐩𝐨𝐫𝐭𝐬 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐒𝐩𝐞𝐧𝐝 𝐑𝐞𝐯𝐢𝐞𝐰   🥤 Beverages led investment (12.18% | US$4.74bn) 👕 Textiles continue upward trajectory 💳 Financial services remained resilient 🚗 Automotive moderated spend versus 2024   In retrospect, 2025 was a year of focus, not slowdown. As explored in our latest analysis, brands began prioritising stability, strategic fit and long-term partnership value over sheer scale. The result shows a more deliberate, data-driven sponsorship landscape built for sustainable impact. Find out more via the link in the comments ⤵️ #SportsMarketing | GlobalData Plc

Following a successful first year of partnership that included Bubba Wallace’s win at the Brickyard 400 in Indianapolis, Chumba Casino is delighted to expand its relationship with 23XI Racing for the 2026 NASCAR season. Chumba Casino, a proud SPORTFIVE client, brings fun, entertainment, and a wide-variety of casino-style games that are free to play on mobile and desktop across North America. Its vibrant colors and paint schemes will return numerous times this season for an expanded number of races with Tyler Reddick and the No. 45 NASCAR team, beginning with the season opening Daytona 500 in February. This will mark the first time that Chumba Casino is featured in The Great American Race.   Chumba Casino will continue to support Wallace and the No. 23 NASCAR team at select races as well. To get racing fans excited for the forthcoming season, Chumba Casino, together with 23XI racing, published the below video, which was produced by SPORTFIVE, across their social media channels this week. 

⚽👁️𝗪𝗵𝗲𝗻 𝗙𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗗𝗿𝗶𝘃𝗲𝘀 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗔𝗿𝗼𝘂𝗻𝗱 𝗘𝘆𝗲 𝗛𝗲𝗮𝗹𝘁𝗵   For World Sight Day 2025, Essilor x Ligue 1 McDonald’s turned a league match into a platform for visual health awareness.   Jersey lettering inspired by eye tests, in-stadium messaging, and media and digital amplification reminded fans that one in three people in France suffers from undetected vision problems.   This activation, brought to life by SPORTFIVE with the support of the LFP - Ligue de Football Professionnel, shows how sport can spark meaningful impact. 🔗 Read the full success story here: https://lnkd.in/e7pB8MhM ------------------------------- ⚽👁️ 𝗤𝘂𝗮𝗻𝗱 𝗹𝗲 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗱𝗲𝘃𝗶𝗲𝗻𝘁 𝘂𝗻 𝗹𝗲𝘃𝗶𝗲𝗿 𝗱𝗲 𝘀𝗲𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗮̀ 𝗹𝗮 𝘀𝗮𝗻𝘁𝗲́ 𝘃𝗶𝘀𝘂𝗲𝗹𝗹𝗲 À l’occasion de la Journée mondiale de la vue, Essilor x Ligue 1 McDonald’s ont transformé un match de championnat en outil de sensibilisation à la santé visuelle. Flocages inspirés des tests d’acuité, messages dans le stade, relais médias et digitaux : une activation imaginée par SPORTFIVE, avec le soutien de la LFP, pour rappeler qu’1 Français sur 3 souffre de troubles visuels non détectés. 🔗 Découvrez la success story dans les commentaires.

𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲, 𝐏𝐮𝐫𝐩𝐨𝐬𝐞 & 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 - 𝐀 𝐆𝐮𝐢𝐝𝐞 𝐅𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐬 𝐢𝐧 𝐆𝐚𝐦𝐢𝐧𝐠 Gaming is one of the most popular entertainment sectors in the world with data from Statista showing that more than 2.7 billion people play video games - and yet, it is perhaps the only entertainment sector that brands haven’t managed to fully conquer. With this in mind, SPORTFIVE recently brought together several non-endemic businesses thriving in gaming, including Unilever, EE, Nescafe and Mozilla to learn what contributes to a winning gaming strategy. In our latest Beyond The Match article, we explore the findings from the workshop and look at how other brands can capitalise on gaming’s growing influence. Read the article via the link in the comments ⤵️

𝐍𝐞𝐰 𝐘𝐞𝐚𝐫, 𝐍𝐞𝐰 𝐉𝐨𝐛? Are you looking for a fresh challenge to start the new year? We’ve got more than 50 exciting roles available in our SPORTFIVE offices across the globe 🌎 With roles available in a wide range of departments, including Sales, Marketing, Creative, Business Development, Brand Strategy and more - your next move for a career in sports is just round the corner. 🇩🇪 35 Job Openings 🇬🇧 6 Job Openings 🇫🇷 5 Job Openings 🇺🇸 5 Job Openings Explore all of our current job openings and learn about working life at SPORTFIVE via the link in the comments.

𝑯𝑨𝑷𝑷𝒀 𝑵𝑬𝑾 𝒀𝑬𝑨𝑹 🎉 2026 brings new opportunities to shape the future of sport. We look forward to continuing our work with partners, rightsholders and brands worldwide, driving growth, innovation and impact across the global sports ecosystem. Here’s to the year ahead!

𝐒𝐏𝐎𝐑𝐓𝐅𝐈𝐕𝐄 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞𝐬 𝐚𝐧 𝐎𝐮𝐭𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐘𝐞𝐚𝐫 𝐨𝐟 𝐀𝐰𝐚𝐫𝐝𝐬 𝐚𝐧𝐝 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧 As 2025 comes to a close, we at SPORTFIVE are proud to reflect on a year defined by outstanding achievements and industry recognition across our global business. Throughout the year, our teams were recognised with multiple awards celebrating excellence in sports marketing. These honours reflect the creativity, ambition, and collaboration that drive our work every day in addition to the trust placed in us by our clients and partners worldwide. From award-winning partnerships and activations to continued growth across markets and disciplines, 2025 demonstrated what is possible when talented people come together with a shared vision. Thank you to our colleagues around the world for their passion and commitment, and to our partners for being part of the journey. As we look ahead to 2026, we remain focused on building on this momentum and continuing to shape the future of sports marketing. Read more about our 2025 awards and industry recognition here: https://lnkd.in/e8Wnebgc