Oh my. OpenAI just bought Jony Ive's startup. Here is why those in the retail location intelligence space need to be watching very closely 🍿👀. Jony Ive is an incredible second. And his last collaboration with a visionary (Steve Jobs) totally changed the data available to location researchers. The iPhone was a different way of interacting with technology all together. And the fact that we can take it with us allowed us to anonymously tie to a latitude and longitude. That was a game changer for customer research. It is unclear in the OpenAI press release what they are going to release. But they are clearly talking about a new form factor for interacting with technology that is on your person. Whatever this is - if it is as revolutionary as the iPhone it will totally change the quality and texture of signals we will be getting for location research. Watch this closely 🍿👀.
Spatial.ai
Software Development
Cincinnati, OH 2,670 followers
We build modern segmentation systems to improve campaign performance and location decisions.
About us
Billions of people are sharing their mindsets, interests, and attitudes on social media every day. Yet companies still rely solely on demographics and surveys to understand their customers. Spatial.ai was born from the insight that—if captured and organized in a meaningful way—the massive amount of unstructured social media data publicly available can provide richer consumer insights. Since 2016, our data has been leveraged by hundreds of companies to better understand their customers, predict sales revenue, and inform critical business decisions.
- Website
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https://spatial.ai
External link for Spatial.ai
- Industry
- Software Development
- Company size
- 2-10 employees
- Headquarters
- Cincinnati, OH
- Type
- Privately Held
- Founded
- 2016
- Specialties
- geospatial, data mining, social media, sentiment analysis, urban design, travel, location intelligence, machine learning, retail real estate, site selection, analytics, artificial intelligence, geosocial, customer segmentation, and personalive
Locations
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Primary
Get directions
1008 Race St
2nd Floor
Cincinnati, OH 45202, US
Employees at Spatial.ai
Updates
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QSR's like McDonald's and Wendy's blame soft sales on the economy. Suggesting high-income consumers are willing to spend more. But it is actually high-income consumers pulling back, possibly due to GLP-1s. Thomas Paulson and I are exploring the impact of GLP-1s on QSRs and here is what we have found so far: 2024 QSR Sales Compared to 2023 ↳ Sales of low-income and ethnic consumers are up. ↳ Sales of middle to low income rural segments way are up. ↳ Sales to average to upper income suburbia about the same. ↳ Sales for higher income segments are down. ↳ Sales for higher income, singles from ~ 25 - 45 are WAY down Its early in our research but what we could be seeing is that people who have the means (income) to buy GLP1s and the motivation (single) to do so are no longer making fast food trips in the way that they were. On the other hand for folks that cannot afford GLP1s this is not having any impact. If what we are finding is true this has a massive potential impact on QSR strategy. 🚫 All of the segments that are spending less on QSR are also the segments that have become extremely expensive to target. ✅ All of the segments spending MORE on QSR and are "GLP1 Proof" are extremely under-targeted on advertising. Link to Thomas's article below. 👇
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