Sofia Digital

Your app. Every screen. Tested on real devices. Shipping a Smart TV app without thorough device testing is a gamble, and your users will notice. At Sofia Digital, we test your application across 250+ real devices in our lab. Not emulators, not simulators. Real hardware, real results. Whether you're building for Android TV, Tizen, webOS, or HbbTV, our team covers it all: ✅ Manual & automated testing ✅ HbbTV & Smart TV app testing ✅ Remote device testing ✅ All major TV platforms With 20+ years of TV platform expertise, we've helped companies of every size ship confidently and fix issues before they reach the end viewer. Ready to get your app tested? → sofiadigital.com/testing #SmartTV #TVTesting #HbbTV #AndroidTV #QA #SofiaDigital #StreamingTV

Not all Smart TV apps are the same. A standard app lives in the app menu. An Operator Application integrates directly into the TV environment: channel list, EPG, and all. The difference matters more than it might seem. Swipe through to see why.

A Smart TV device lab sounds simple until you try to scale it. Real coverage means: ✅ older models that are hard to source ✅ lots of physical devices to manage ✅ remote access, power control, network setup ✅ ongoing maintenance, updates and replacements Most teams can build a small lab. Few can keep it reliable and broad enough over time. If you need coverage across multiple platforms and generations, it can be more practical to use a shared lab and focus your time on delivery. Want a quick sanity check on your coverage plan? Send us a message. #SmartTV #SmartTVTesting #AppTesting #QA #OTT #DeviceLab

This is perfect post to share my thoughts from last week Connected TV World Summit 2026 at London. - Telco TV operators finally see there is population beside their existing STB audience. - Usage of smarttv will be growing in long term while STB usage is not growing. - However STB users are orrering more static income to the operators, especially when looking subscribers lifetime revenue. - Smart TV or Direct-to-TV approach may give additional 10% extra reach and that number is expected to be growing. - The best monetization of Smart TV would be thru partnerships between Operator and TV manufacturers. - They can find mutual benefit, when they both give and take, to be stronger on global OTT competition space. Now I am heading to Amsterdam for DVB World to meet more colleagues from broadcast industry and hear latest gossip about DVB-I.

Our COO Mika Kanerva and Director of Broadcast and Testing Juha Joki are heading to DVB World in Amsterdam next week. DVB World is a key annual event for the broadcast industry, organized by DVB Project, gathering professionals and experts to discuss the latest developments in TV and video delivery standards. If you're going too, let's meet. Drop us a message or contact Mika or Juha directly and we'll set something up. #DVBWorld #SofiaDigital #Broadcasting #DVB

Check out the latest DVB Scene issues packed with developments and insights around DVB activities, including Thomas Stockhammer's article about DASH 6.0 and Daniel Silhavy article about Dash.js version 5, especially the Low Latency Low Delay (L3D) developments . Make sure also to read the article by our own Juha Joki (Together with Romain Bouqueau) discussing the DVB DASH Live Linear project - a new open source resource for DASH streams with the latest codecs for video and audio. DVB Scene 63: https://lnkd.in/dyeQAnrs DVB Project #DVB #DVBI

Great to see HbbTV 2.0.5 published. As a DVB member, we're especially interested in the tighter DVB-I integration and what it means for real-world Smart TV deployments. The clarifications around service list-linked applications and GDPR consent flows are practical improvements that directly affect how OTT and hybrid TV platforms are built and maintained. Good to see the standard evolving based on actual implementation experience. 👏

A good Smart TV device lab is not about having the newest TVs. It is about coverage. Smart TV app testing breaks in places emulators do not catch: 📺 different brands and operating systems 📺 big performance gaps between generations 📺 issues that show up only on specific physical devices If you want predictable releases, include older and lower-end models, enable remote access and keep the lab maintained. If you are planning your device mix or scaling testing across platforms, read this: https://lnkd.in/dSHaPPs3 #SmartTV #SmartTVTesting #AppTesting #QA #OTT

OSNtv on Samsung Smart TV without a set-top box. What was actually launched? OSNtv is now live on Samsung Smart TVs with a model that delivers a full set-top box level experience directly on the TV. Here’s what that means in practice and why it matters for operators. 🔹 Linear TV and on-demand in one unified interface. Viewers get live channels and catch-up and VOD in a seamless experience. 🔹 Integrated into the TV experience, not just another “app”. It behaves as part of the TV’s core environment, enabling faster access and stronger engagement. 🔹 Built on industry standards and commercial TV platform technologies (HbbTV Operator Application and TVkey Cloud). The Operator Application framework enables deep TV integration and branding, while TVkey Cloud provides secure subscriber authentication and content protection without additional hardware. 🔹 Reduced complexity and cost. Removing the need for set-top boxes lowers distribution costs and simplifies operations and support. 🔹 Future-ready approach. The Operator Application model can be extended to other supported Smart TV ecosystems. Operator Applications are changing how pay TV and streaming services are delivered on modern TVs. They enable operator-grade experiences directly on the TV without additional hardware. See our recent OSNtv press release in the first comment.