ScreenPal

A lot of teams try video, see that it works, and then… don’t really keep going with it. Not because it wasn’t useful. Usually it’s just that the process felt like more work than expected. Recording, editing, updating… it adds up quickly. So it ends up being something you do once, not something that becomes part of how you work. That’s the part that’s been more interesting to think about. What’s made video easier or harder to keep going for your team?

One thing that doesn’t get talked about enough with video is that the first version isn’t the hard part. Most teams can create something that works. What slows things down is everything that comes after. Updating it, reusing it, creating the next version. That’s usually where the process starts to feel heavier than expected. So even when the content is effective, it doesn’t get repeated consistently. And without that consistency, it never really becomes part of how the team works. That’s exactly the gap we were thinking about with last week’s Slides to Video launch. If it’s easier to take something that already exists and turn it into video, it’s much more realistic to keep doing it.

If video still feels like a one-time effort, it’s worth revisiting how you’re creating it. Because that’s usually the signal. Not that it doesn’t work. But that the process isn’t built to repeat. Last week’s session with Lindy Hockenbary gets into this in a practical way. How to make video something you can actually keep doing, not just something you try once. The full session is available on demand if you want to dive deeper: https://zurl.co/JsyP0

Most slides don’t get reused. A training gets delivered, a presentation gets shared, and then it’s done. The content itself isn’t bad. It just doesn’t get used again. That’s been the more interesting problem to think about. Not how to create more content, but how to actually get more out of what already exists. That’s part of what we were focused on with this week’s update. If you can turn a presentation into a video, it doesn’t have to be a one-time thing anymore. It becomes something people can go back to, share, and actually use.

We just launched a new way to turn slides into video using ScreenPal AI. You can take an existing deck and turn it into a video. No re-recording, no scripting, no editing from scratch. It’s a simpler way to make training content, walkthroughs, or presentations more usable without starting from scratch every time. This has been one of the biggest gaps we’ve seen with video. It’s useful, but too time-consuming to create consistently. That’s what AI Slides to Video is built for.

We’re going live tomorrow. If video is part of your learning strategy in 2026, the question is whether it’s driving results. If you’re responsible for engagement or outcomes, this session will give you a more practical approach. Alongside former classroom teacher and author Lindy Hockenbary, we’ll cover: • What makes learners actually want to watch • How to create more effective video using ScreenPal’s AI-powered editor April 21 at 1 PM ET | 10 AM PT Last chance to register: https://zurl.co/14Ngd

When engagement drops, most teams respond the same way. They create more. More videos. More modules. More content. But nothing really changes. Because the issue isn’t volume. It’s that content is hard to update and hard to reuse. So every time something changes, teams start over. New video. New version. More time. The teams that actually improve engagement don’t just create more. They make their content easier to adapt and reuse. That’s what makes video sustainable.

Here’s the issue with most training content: It gets built, but it doesn’t get used. Teams spend time recording, editing, and trying to get it “right.” And then engagement is low. People drop off early. It doesn’t get reused. Not because the content isn’t good. It just doesn’t fit into how people actually learn or work day to day. That’s the gap. Not quality. Usability.

If your training videos aren’t driving engagement, they’re not delivering value. And that usually means time is going into content that isn’t actually landing. With insights from former classroom teacher and author Lindy Hockenbary, we’ll focus on what actually works: • Why educator-created video drives connection and engagement • What learners actually respond to • How to create more effective video using ScreenPal’s AI-powered editor to simplify the process April 21 at 1 PM ET | 10 AM PT Register: https://zurl.co/jaZFh