Scoota

As the year winds down, we just want to say thank you. To our clients, partners and collaborators. Thank you for the trust, the ideas, and the shared ambition to make creativity and technology work better together. To everyone who planned, built, tested, and launched campaigns with us this year, thank you for the energy, the curiosity, and the attention to the details that really matter. Wishing you a restful Christmas and a bright start to the New Year. See you in 2026, with new screens, new stories, and more moments worth noticing ✨ The Scoota team 💚

December again. Feeds on full blast. AI everywhere. Snowy product shots multiplying like gremlins after midnight. Technically flawless. Emotionally… beige. But here's the plot twist: this year, brands stopped showing off speed and started showing soul. Behind-the-scenes clips. Rough edits. Handwritten notes. Human fingerprints all over the work. Less polish, more pulse. That's the thread running through this month's 𝗦𝗰𝗼𝗼𝘁𝗮 𝗛𝗼𝗼𝘁𝗮, a quiet rebellion against festive gloss and algorithmic sameness. A reminder that the real edge right now isn't smarter automation; it's being unmistakably human. Inside this edition: 📊 Why 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗻𝗼𝘄 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗳𝗼𝗿 𝗻𝗲𝗮𝗿𝗹𝘆 𝗮𝗹𝗹 𝗻𝗲𝘄 𝗱𝗶𝘀𝗽𝗹𝗮𝘆 𝗴𝗿𝗼𝘄𝘁𝗵.  🧩 𝗦𝗰𝗼𝗼𝘁𝗮 𝗖𝘂𝗿𝗮𝘁𝗲, where creative and audience planning finally meet. 🎸 And a beautifully human 𝗔𝘀𝗸 𝗝𝗮𝗺𝗲𝘀 — from misplaced maple syrup in the woods to Jimmy Page, Bach, baroque guitar, and why imperfection is where the magic lives. If you're tired of perfect content that leaves you feeling nothing… This one's for you. Have a read. Let the humans win, at least for December.

POV: our 2025 didn't just run… it 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗲𝗱  📊 𝟰𝟲𝟰 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱  👀 𝟭.𝟮+ 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗮𝗱 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀  🎮 𝗚𝗮𝗺𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝘀 𝗼𝘂𝗿 𝗺𝗼𝘀𝘁-𝗽𝗹𝗮𝘆𝗲𝗱 𝗳𝗲𝗮𝘁𝘂𝗿𝗲  🔥 High-Impact Pop × Contextual Tech-no  🛍️ From Travel to Fashion, Food, Finance & Shopping From street to screen. From scroll to stop. No background noise. Thanks to every brand, agency and partner who made 2025 feel like main character energy. Now… ready for what’s next? #Scoota2025Wrapped #Programmatic #DOOH #display #AdTech #CreativeTech #Gamification #2025Recap

Say hello to 𝗦𝗰𝗼𝗼𝘁𝗮 𝗖𝘂𝗿𝗮𝘁𝗲 — where your creative and audience planning actually get along. 🙌 Grab eye-catching formats and premium, high-intent audiences, all with just one Deal ID. No hoops. Just a smoother, smarter way to get your campaigns out faster and make them actually work. Want to see it in action? Drop us a line at commercial@scoota.com or book a demo >>> https://lnkd.in/eWSrvdq5

2025 has been a landmark year for programmatic DOOH, and Scoota has been proud to be part of it. We've helped brands show up at the most valuable moment out-of-home: the final 30 seconds before home or work. Across 600+ indoor screens, our campaigns and those of partners like The Trade Desk, Hawk StackAdapt, Sage+Archer \ Vistar Media have driven real, measurable impact from dwell time and proximity. Today, we're proud to be among the top DSPs activating most frequently across the 30Seconds Media network.

Clothing season is rolling in fast, and if your display budgets are already sighing at you… We feel you. This time of year is all about making every impression count. That's why Scoota's display formats are built for quick activations and high impact — smart, flexible creative that drops straight into your plan and actually moves the numbers. Here's what you can lean on: 🛍️ 𝗦𝗵𝗼𝗽𝗽𝗮𝗯𝗹𝗲 𝗨𝗻𝗶𝘁𝘀 Tailored by product or retailer, ideal for co-op campaigns without the co-op headaches. 🔄 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗨𝗽𝗱𝗮𝘁𝗲𝘀 New drop? Price tweak? Update it all without a fresh brief each time. 📍 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 & 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗩𝗮𝗿𝗶𝗮𝘁𝗶𝗼𝗻𝘀 Automated adjustments based on who's seeing the ad and where — no extra trafficking. 📹 𝗛𝗶𝗴𝗵-𝗜𝗺𝗽𝗮𝗰𝘁 𝗗𝗶𝘀𝗽𝗹𝗮𝘆 𝗩𝗶𝗱𝗲𝗼 Social-style motion and cue-point highlights that actually stop the scroll. 🛒 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲-𝗥𝗲𝗮𝗱𝘆 𝗔𝗱𝗱-𝗢𝗻𝘀 Hotspots, deeplinks, add-to-cart tools, "shop the look" — all the stuff that nudges shoppers forward. 🎥 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 & 𝗨𝗚𝗖-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗙𝗼𝗿𝗺𝗮𝘁𝘀 Plug in creator content to boost trust, authenticity, and engagement. As discovery shifts toward social-style browsing, we're shaping display to feel just as natural, helping brands show up where decisions are actually being made. If you want a display campaign that works harder than the budget, reach out at commercial@scoota.com or book a demo >>> https://lnkd.in/eWSrvdq5.

𝗔𝗻𝘆 𝗹𝗮𝘀𝘁-𝗺𝗶𝗻𝘂𝘁𝗲 𝗤𝟰 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆? Bring it on. Q4 is buzzing, and Scoota’s programmatic display gets your message in front of the right people—fast, smart, and hassle-free. We’ve still got strong availability through year-end, so you can reach premium audiences—on the move, on their screens, and everywhere in between. Keep your brand top of mind right to the holidays. 🎄 Precision, flexibility, and support from a team that makes every campaign count. 🎅 𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝗮𝘁 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹@𝘀𝗰𝗼𝗼𝘁𝗮.𝗰𝗼𝗺 𝗼𝗿 𝗯𝗼𝗼𝗸 𝗮 𝗱𝗲𝗺𝗼 https://lnkd.in/eWSrvdq5 𝘁𝗼𝗱𝗮𝘆!

As brand activism continues to reshape markets in 2025, the question is no longer how to advertise; it's what makes a campaign matter. At Scoota, we believe the campaigns that endure aren't simply seen—they're felt. They tap into culture, reflect shared values, and spark conversations that outlive the ad break. In this month's Scoota Hoota, our CEO, James Booth, shares his perspective from the playground memes of Craig David to lessons on memorable advertising. He reminds us why creativity and courage still define the campaigns people remember. In this edition, we explore:  • 𝗛𝗼𝘄 𝗯𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗲 𝗮 𝗿𝗮𝗽𝗶𝗱𝗹𝘆 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲.  • 𝗪𝗵𝘆 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲, 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗵𝗮𝘃𝗲 𝗿𝗲𝗽𝗹𝗮𝗰𝗲𝗱 𝗼𝗻𝗲-𝘀𝗶𝘇𝗲-𝗳𝗶𝘁𝘀-𝗮𝗹𝗹 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴.  • 𝗛𝗼𝘄 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲, 𝗲𝘁𝗵𝗶𝗰𝗮𝗹 𝗮𝗱𝘁𝗲𝗰𝗵 𝗰𝗮𝗻 𝘁𝘂𝗿𝗻 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗿𝗲𝘀𝗼𝗻𝗮𝗻𝗰𝗲 𝗶𝗻𝘁𝗼 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗶𝗺𝗽𝗮𝗰𝘁. Even in a cookie-free, programmatic world, the campaigns that stick are the ones that dare to be brave. Read more below 👇 #BrandActivism #AdTech #MarketingInnovation #CulturalImpact #MarketingStrategy

Fantastic conversations at the AdVision 2025 event this morning, hosted by GingerMay  and Sphere Digital Recruitment Group, about how AI, creativity and data are shaping a more connected media world. Huge thanks to the panel for keeping it honest, talking about what's really working, where the challenges lie, and how we can move forward together. From the role of AI and human expertise to the growth of Programmatic Out-of-Home, one thing became clear: the future of media is all about connection — between technology, creativity, and the people making it happen. Some standout themes: 𝗔𝗜 𝘀𝗵𝗼𝘂𝗹𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗵𝘂𝗺𝗮𝗻 𝘁𝗮𝗹𝗲𝗻𝘁, not replace it 𝗠&𝗔 𝘄𝗼𝗿𝗸𝘀 𝗯𝗲𝘀𝘁 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗮𝗱𝗱𝘀 𝗻𝗲𝘄 𝘀𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗶𝗱𝗲𝗮𝘀, not just scale 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗢𝗢𝗛 𝗶𝘀 𝗽𝗶𝗰𝗸𝗶𝗻𝗴 𝘂𝗽 serious momentum 𝗚𝗿𝗲𝗮𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝗯𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺 — when we use data effectively. Big thanks to everyone who joined, shared insights and asked the big questions. #AdVision #Adtech #Programmatic #OOH #DigitalAdvertising #AI #Innovation

We know you get too many newsletters. We promise, no "5 adtech trends to watch.” We wrote that one already 😅 This one actually speaks your language, the mix of creativity and context that makes this industry fun. From reactive DOOH ideas to omnichannel insights, a quick peek at what's happening behind the screens. 🪶 Subscribe here → http://eepurl.com/iQP2gM #AdTech #DOOH #CreativeMedia #Programmatic #AgencyLife