You just rented equipment you already own—again. Your equipment manager just authorized another skid steer rental. Meanwhile, three of your own sit idle on different job sites, un- or underutilized. And no one had time to find them. This happens every day across industrial and construction worksites. Without real-time visibility into both powered and unpowered asset inventory, contractors rent equipment they already own. A $200/week rental becomes $10,400 annually—multiplied across equipment and jobsites, large and small. The math gets brutal fast. Rooster Asset IQ™ Systems helps keep that money in your business with a tool that tracks everything—heavy equipment, work trucks, buckets, generators, trailers and more—creating timesheets so people don't have to. Don't wonder where your assets are, whether they're being used... or why you're renting, again. Know. Learn more at rooster.com/AssetIQ How much did your company spend on equipment rentals last year? #ConstructionTech #AssetTracking #EquipmentManagement #FleetManagement #ConstructionEquipment #ROI
ROOSTER® Asset Tracking
Construction Hardware Manufacturing
Topeka, Kansas 437 followers
Don't wonder...know.
About us
Conceived and built from the ground up by tenured construction owners and contractors determined to create better oversight for their inventory, Rooster will answer the questions, What do I own? Where is it? and When is it being used? The innovative Rooster Asset Tracking System consists of Rooster Hubs and Rooster Activity Trackers. Rooster Hubs are robust data portals that connect to the Cloud using AWS through an LTE-M cellular connection to deliver highly accurate GPS location and activity data. Rooster Activity Trackers are small, rugged devices that, once installed on any piece of equipment, capture activity on a minute-by-minute basis, for up to 5 years, and relay that data to the nearest Rooster Hub. Activity Tracker data transmits through most concrete and metal to any Rooster Hub within and industry-leading ½ mile range using a long-range, low-power pairing design based on the LoRa® communications protocol and protected by more than a dozen patents issued and pending. Proven in the field, Rooster makes finding, monitoring and reporting automatic, delivering real-time visibility into how, where, and when equipment is being used. Easy to order. Simple to setup. All leading to maximized equipment use—and ROI. With more than two decades in the construction industry, the team at Rooster brings you its state-of-the-art toolset to track equipment and report activity so that humans don’t have to.
- Website
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https://rooster.com
External link for ROOSTER® Asset Tracking
- Industry
- Construction Hardware Manufacturing
- Company size
- 11-50 employees
- Headquarters
- Topeka, Kansas
- Type
- Privately Held
- Founded
- 2017
- Specialties
- tool tracking, tracking software, and tracking systems
Locations
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Primary
Get directions
4119 SW Southgate Dr
Topeka, Kansas 66609, US
Employees at ROOSTER® Asset Tracking
Updates
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Replace assumption and speculation. Come join us to learn how Rooster improves your capital and operational efficiencies through knowing what you own, where it's at, and when it is being used. Rooster, don't wonder, know!
Most equipment managers spend their day hunting for assets that should be working. That ends May 6. Rooster's Asset Intelligence Webinar Series kicks off with a hard truth: your expensive equipment is either making you money or bleeding it. There's little in-between. In 60 minutes, we'll show you how construction companies are replacing clipboards and phone tag with real utilization data — automatically captured, minute by minute, at the touch of a button. Learn how to track activity for everything on your job site: excavators, generators, compactors, trailers, and yes, even buckets. Powered AND unpowered assets. Register early for a chance to win a Rooster Starter Kit (value $850).
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Most equipment managers spend their day hunting for assets that should be working. That ends May 6. Rooster's Asset Intelligence Webinar Series kicks off with a hard truth: your expensive equipment is either making you money or bleeding it. There's little in-between. In 60 minutes, we'll show you how construction companies are replacing clipboards and phone tag with real utilization data — automatically captured, minute by minute, at the touch of a button. Learn how to track activity for everything on your job site: excavators, generators, compactors, trailers, and yes, even buckets. Powered AND unpowered assets. Register early for a chance to win a Rooster Starter Kit (value $850).
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Most asset-intensive industries—especially construction—focus heavily on location when it comes to equipment. With Rooster, Asset IQ™ goes further: transforming raw data into intelligence that drives better decisions—and stronger bottom-line results. Asset utilization is the real lever. Read more from Fran Grady below, and reach out if it resonates. We’re here to help. https://lnkd.in/g3FasfFE
Most construction companies spend a lot of time worrying about stolen equipment. And yes— theft happens. But not nearly as often as people think. What’s far more common (and far more expensive) is this: - Equipment that gets left behind on a job - Assets that “live” on a site long after the job is done - Tools and machines that no one can account for - Equipment that’s owned… but rarely used That’s not theft. That’s slow, quiet loss. And it adds up a lot faster than a stolen skid steer. The bigger questions every contractor should be asking: What do we actually own? Where is it right now? Are we losing track of it over time? Is it being used enough to justify the investment? Because at the end of the day, this isn’t just about security. It’s about return on invested capital. If a piece of equipment isn’t being used… or can’t be found when you need it… It’s not an asset. It’s a cost sitting on your balance sheet. The companies that win aren’t just preventing theft— they’re maximizing the value of everything they already own.
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We're ready for you, #WOC2026! Team @roostertracking is in Vegas to unveil our newest #assetintelligence features. Track every minute of activity and turn it into ROI. Come see us in the LVCC North Hall booth #1963.
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We're #hiring a new Director of Business Development in Topeka, Kansas. Apply today or share this post with your network.