RegStream Media Group reposted this
Really enjoyed this conversation with Simon Owens about the early days of Campaigns & Elections and the choices that shaped what it is today. We get into what it actually took to turn around a struggling legacy title, why focus matters so much in B2B media, and how those lessons are now informing what we are building at RegStream Media Group as we work to create the next great B2B media business in highly regulated industries. Grateful to have done it alongside Shane D'Aprile. If you care about media strategy, audience-first thinking, or building durable media businesses, it is well worth the read.
The 45-year-old magazine Campaigns & Elections has had one of the most impressive media turnarounds in the last decade. Its new owners did away with the print magazine, rebuilt its events business, and refocused the content to attract a high-value, B2B audience. They've been so successful that they're now launching and acquiring new outlets. https://lnkd.in/edz4wxnc