Commenting has always been an important part of how teams collaborate in Prepr. 💬 Great content rarely happens in isolation. Behind every published piece is feedback, review, and collaboration across teams. That’s why we’ve improved commenting in Prepr to make working together on content even easier. You can now leave comments directly on specific fields and locales, making feedback more granular, actionable, and easier for teams to work through. This allows your team to manage more of the editing and review process directly inside Prepr, without switching tools or losing context. A better workflow for faster collaboration and smoother publishing. Read more about the update. ⬇️ https://lnkd.in/eEVH_kKi #HeadlessCMS #ContentCollaboration #ProductUpdate #MarTech
Prepr CMS
Technology, Information and Internet
Utrecht, Utrecht 2,462 followers
The headless CMS for lead-gen and commerce
About us
Prepr is the headless CMS for lead-gen and commerce. It makes content management easy, helps you deliver personalized experiences, and integrates effortlessly with your martech ecosystem, so you can create a fast, high-performance website that converts more visitors.
- Website
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https://prepr.io/?utm_source=linkedin&utm_medium=social&utm_campaign=company_profile
External link for Prepr CMS
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Utrecht, Utrecht
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Content management, API, Cloud service, Personalisation, Graph databases, Headless CMS, Recommendations, Audience Data Management, Cross Media, Digital Experience Platform, Digital Experience Engine, Multi Channel Publishing, Lead Generation, and B2B Marketing
Products
Prepr CMS
Headless Content Management Systems
Prepr is the headless CMS designed for marketers who want to create high-performing lead-gen websites. It streamlines content management and makes personalization simple, so you can deliver relevant experiences that boost engagement. With built-in personalization and easy integrations, Prepr connects to your CRM, automation tools, and analytics for data-driven optimization. Marketing teams can quickly launch landing pages, update content, and personalize messaging - ensuring visitors see the right content at the right time. Build a high-performance website that turns visitors into leads with Prepr.
Locations
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Primary
Get directions
Jaarbeurs Innovation Mile
Jaarbeursplein 6
Utrecht, Utrecht 3521 AL, NL
Employees at Prepr CMS
Updates
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This wasn’t a typical CMS migration. For Worldpack, the real issue was speed. Content updates required developers, campaigns took too long to launch, and adapting to different industries wasn’t possible. Together with Partout digital and Solvy, they rebuilt their platform with Prepr and Nuxt.js, giving marketing full control and the flexibility to move faster. 🤝 Swipe for more details or read the full case study. ⬇️ https://lnkd.in/ewja6mq5 #HeadlessCMS #ComposableArchitecture #Nuxtjs #Prepr #MarTech
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We’re excited to welcome Happy Horizon as a new Prepr partner. 🤝 As a full-service marketing agency and a recognized leader in digital transformation, Happy Horizon helps brands grow digitally. What stands out is their one-stop-shop approach to digital growth. From strategy and storytelling to execution and optimization, their teams work closely with clients to strengthen brands and drive real results. With offices across the Netherlands, they stay close to both clients and talent. Always nearby, always involved. It’s that balance between big-picture thinking and getting things done that makes this a great match, turning ideas into digital experiences that actually perform. 🚀 Looking forward to what we’ll create together! Read more: https://lnkd.in/eAUTjwn9 #Partnership #DigitalGrowth #DX #Agencies #Prepr #HappyHorizon
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We’re incredibly proud to share that Prepr has been ranked the #1 CMS in the Emerce 100. 🏆🎉 This ranking isn’t based on opinions or submissions, but on feedback from agencies and industry professionals who work with these platforms every day, the people building, optimizing, and delivering real digital experiences. That’s what makes this recognition so meaningful to us. It reflects the trust of teams who rely on Prepr for projects where performance actually matters. Where teams continuously test, personalize, and optimize the experience after launch. A big thank you to all the agencies and clients who voted for us and continue to build with Prepr. 🙏🏻 We’re excited to keep building together! #Emerce100 #CMS #HeadlessCMS #MarTech #Emerce #Personalization
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Turns out some of the most modern B2B commerce stacks are being built right here in the Netherlands. 🇳🇱 That is why we’re proud to partner with Propeller. Together, we help B2B commerce teams build better digital buying experiences. Modern B2B commerce teams are expected to deliver more, while working with systems that are often anything but simple. That is one reason more companies are moving toward composable commerce architectures. But composable only works when the pieces fit together well. Prepr and Propeller combine flexible content management with B2B commerce functionality for more advanced use cases, including customer-specific pricing, large product catalogs, and approval workflows. The result is a stack that gives teams more flexibility in the frontend, while reducing the amount of custom development needed underneath. Looking forward to building together. 🤝 #Propeller #B2BCommerce #DigitalCommerce #HeadlessCMS #CMS
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We’re proud to sponsor the Dutch Interactive Awards 2026. 🏆 On May 28, the Beurs van Berlage will once again bring together the best in Dutch digital creativity. From concept and design to performance and optimization, the DIA celebrates the work that truly moves the industry forward. Across 15 categories, outstanding projects and professionals will be recognized for their impact. Even better: our CEO Jouko Huismans will be on stage. 🎤 Proud to support an event that brings agencies, clients, and digital pioneers together around craftsmanship, creativity, and results. 🤝 More info: https://lnkd.in/eniPxxT2 #DutchInteractiveAwards #DIA2026 #DigitalCreativity #Innovation #Prepr
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What’s our team working on today? A few quick answers from around the office. No script, just what’s on everyone’s plate today. 👀 #LifeAtPrepr #BehindTheScenes #TechLife #Prepr #HeadlessCMS
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Here's something we've noticed. A lot of websites do a great job publishing content, but a poor job of actually converting the people who read it. Turns out, most CMSs were never really built with that in mind. So we made one that was. Prepr is a headless CMS with personalization and A/B testing built right in. No extra tools, no heavy engineering lift needed. Just one platform that helps your website work smarter. For your team, that means: - Content that adapts to each visitor based on CRM or analytics signals; - A/B testing without developer dependency; - Integrations and workflows that fit how you actually work; - Projects delivered on time and on budget; - EU-only data hosting for privacy and compliance. The web is getting smarter and visitors increasingly expect experiences that feel relevant to them. We think every team, including yours, should be able to deliver that. Interested to know more? Have a look at the video or drop us a message.
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AI can already help you write content. But managing it in your CMS is still mostly manual. That’s exactly what we’re changing with the Prepr MCP Server (Beta). By connecting AI agents directly to Prepr, you can manage content using natural language. From creating and updating items to assigning work and publishing, all without leaving the tools you already use. 🤖 It means less repetitive work, and a much more natural flow from content creation to publishing. Curious how that works in practice? Read more in the blog. ⬇️ https://lnkd.in/ertZbi45 #AI #CMS #ContentOps #Automation #DXP #Prepr #HeadlessCMS
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