Missed our presentation at #POSSIBLE2026? No worries-- we got you! 🤝 Check out Matthew Drengler's full presentation on The State of Audio Measurement & How to Buy Like a Pro here: https://lnkd.in/eUDkqM2h
Podscribe
Advertising Services
Austin, Texas 2,101 followers
The #1 Independent measurement and attribution platform for podcast and audio advertising.
About us
Podscribe is the leading independent podcast and audio advertising measurement platform, helping brands, agencies, and publishers track, attribute, and improve audio ad performance. With best-in-class transcription, verification, attribution, and analytics, Podscribe turns data into clear, actionable insights that drive real results.
- Website
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http://podscribe.com
External link for Podscribe
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Austin, Texas
- Type
- Privately Held
- Founded
- 2016
Locations
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Austin, Texas, US
Employees at Podscribe
Updates
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Thanks for sharing, E.B. Moss! 😊 👀 Check out Matthew Drengler's full presentation here: https://lnkd.in/exWmrap9
Explaining the Podscribe benchmark report, Matthew Drengler shows what’s #Possible in -#podcasting. With $5B ad revenue, podcasts are still under monetized based on effectiveness. “Of the people that channels drove to the website when you look at cost per visitor, streaming audio with a lower response rate drives a slightly more efficient cost per visitor. They’re pretty close. And when we look at cost per Customer, kind of the same story. So the invisible hand has done a great job at pricing these channels fairly accordingly …There’s a lot more to look at in here though: Yes, host read ads do a great job at driving conversions. People love to hear recommendations of the product from the host. But if you flip the script a little bit — because there’s a difference between buying an audience or buying a run of show across all episodes, versus a single episodic (which is usually how host read ads are bought) — the purchase rate for those that are targeted for a specific episode are twice as efficient from a purchase rate per perspective those non-specific shows or Producer-read ads. But when we look at it from a cost per acquired customer perspective? the cpms are pretty darn good!” #Possible2026 #audio
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Yes!! 💯 agree with Patrick Schmidt!
As podcasting becomes a more visual medium, the measurement gaps get wider. Patrick Schmidt of Podscribe says closing that gap is a top priority because if the industry can't measure what's actually happening across audio and video, it can't make the case for what podcasting is worth. The medium is evolving. The measurement needs to keep up. #Podcasting #PodcastAdvertising #AdMeasurement
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The Podscribe team showed up at #POSSIBLE2026 in sunny sunny Miami, and had a blast! One standout? The conversations. 💬 We had thoughtful discussions that challenged how we think about measurement, attribution, and the evolving role of audio. It’s one thing to read about industry trends and it’s another to debate them in real time with the people actively shaping what’s next. Another was simply being together. Getting the team in one place to share reactions, compare notes, and align on what we’re seeing across the industry made a huge difference. There’s an energy to those in-person moments that’s hard to replicate over Zoom or Google Meet. Already looking forward to the next one. 🦩 Read the full recap: https://lnkd.in/eUDkqM2h
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Excited to be part of The Podcast Show London!
Meet the April additions to our partner squad ✨ With only weeks to go, the buzz is building for the population of podcasts to land in London. ⏩ Does your business want to tap into the power of The Podcast Show's global reach too? There are only a few opportunities left and time is running out, but we're all ears for collaboration so don't hesitate to reach out. Partners continue to return to the event because of the people it puts them in the room with: 👉 Delegates from 50+ countries 👉1000+ representatives from brands and media agencies 👉74% say networking is their main reason to attend 👉Unique chance to connect with podcast hosts and creators Ready to play your part? Follow this link to contact our team: https://lnkd.in/ePzDCZqk #PodShowLDN | 20-21 May | #Podcasting ▶️ Podscribe, Optima1, Supporting Cast, BuzzMyVideos, Arqiva, Lazy Mountain Media, Praetium, Transistor.fm
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‼️ Happening tomorrow, April 29th: Join us at the Innovation Stage at #POSSIBLE2026 at 12:10 PM ET!
Join us Wednesday, April 29th at 12:10 PM ET at the Innovation Stage at #POSSIBLE2026 to learn how to buy audio with confidence. Matthew Drengler, Head of Partnerships at Podscribe, will share practical ways to approach audio buying more effectively, from placements and formats to audience strategy, so you can drive more measurable results. Read more here: https://lnkd.in/ekZUVR7V
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Attending #POSSIBLE2026? Stop by Innovation Village and talk to us for a FREE Podscribe branded shaker bottle. Comes with some hydration, nutrition, protein and energy supplements to help you get through the Miami heat and conference fatigue!
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We had an amazing time presenting at Marketecture Live— Thanks for having us!
At Marketecture Live, Peter Birsinger, Founder & CEO, Podscribe, with Matthew Drengler, Head of Partnerships, Podscribe, breaks down the current state of audio measurement and what the data really shows about podcast and streaming performance. From conversion benchmarks to ad formats and incrementality, this session reveals how brands can measure, optimize, and scale audio advertising like any other digital channel.
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Most platforms give you data and expect you to figure out the insights... We think there's a smarter way to get the answers you need... quickly! We'd like to re-introduce Podscribe's AI Chatbot: your always-on data advisor for podcast campaigns. Instead of digging through dashboard, you can ask: • "Which podcasts are a good fit for this brand?" • "Can you identify the brands that have been active on <show X> but have not been on <show Y> yet?” • "Based on my previous campaigns, what does a successful creative look like?” No need to jump between reports or start from scratch. Faster insights, smarter pitches and better campaigns. Read more: https://lnkd.in/ebfi3sVn #adtech #admeasurement #adinsights #audioadvertising #podcastadvertising
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Verify and measure #radio ads with Podscribe! 📻 Through our partnership with Right Side Up, we’re bringing enhanced radio attribution to digital-first marketers. You can: → Measure true conversion lift → Track visits, sign-ups, purchases, and more → Analyze performance by DMA, station, and campaign Together, our goal is simple: make radio measurable, comparable, and actionable—just like your other digital channels. Find out more: https://lnkd.in/epuJutnr Here's what Grant Durando, Director of Offline Practice at Right Side Up has to say about this: “The Right Side Up and Podscribe partnership has transformed the audio landscape again. Building on our mutual dominance in podcast advertising, we've created a tool that fundamentally changes how digital-first marketers approach terrestrial radio in the US. Radio is no longer an 'offline' channel– it's a digitally tracked medium where you can measure results head-to-head against Google and Meta, with comparable reach.” #Admeasurement #measurement #adveristing #adtech #radioads #radioadvertising
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