Phrase

Your AI strategy works in one country. What happens when it meets a second? In our latest newsletter, we unpack the pattern that keeps showing up across boardrooms and industries: the structural, data, and cultural mistakes leaders make long before AI reaches production. Featuring insights from executives at Alvarez & Marsal, ZS, Teradata, and CarParts.com.

How Deliveroo delivers a consistent experience to customers everywhere As Deliveroo expanded into new markets, maintaining a consistent customer experience became increasingly complex. Processes that once supported growth began to slow execution and disrupt collaboration across teams. With the right foundation in place, that quickly changed. “Thanks to Phrase, we’ve improved time to market and customer satisfaction in new regions.”— Cristina Marín Garcés, Senior Localization Manager, Deliveroo The Phrase Platform enabled Deliveroo to operate in a more connected and streamlined way. Teams are better aligned, updates reach the market faster, and customers get a consistent experience wherever they are. Read Cristina's story https://lnkd.in/e5Rgm9QN

"We know the CEO has a vision. We just have no idea what it means for us." That's what mid-level leaders keep telling Raf Postepski when he walks into enterprise AI workshops. And it points to a challenge most Boards have yet to address. In our latest episode of In Other Words, host Jason Hemingway sits down with Raf, Senior Director at Alvarez & Marsal, to examine why most enterprise AI strategies stall at efficiency gains and never reach the bigger prize of better decisions, faster. Raf lays out his "Build for Advantage, Buy for Parity" principle and makes the case that the model is the least valuable part of your AI stack. He draws on a pharmaceutical case study where AI-driven decision intelligence created a first-mover advantage measured in billions, and tackles what happens when AI strategies have to work in multiple markets and languages. One question from the episode that should be on every Board agenda. If AI turns your core business systems into interchangeable infrastructure, what is actually left to compete on? Listen to the full episode to find out more: YouTube: https://lnkd.in/e-5WFNDf Spotify: https://lnkd.in/eSnrycza Apple: https://lnkd.in/eAcV9Geg

What does it take to achieve trust and credibility in every language? As Pega’s international growth accelerated, so did the complexity of supporting customer engagement, sales cycles, and operational readiness across diverse languages and regions. It needed a new model for global enablement that was built for the business and backed by IT. In just one year, Pegasystems employees independently translated more than 14 million words using Phrase Portal, a 134% increase on the previous year. The result was faster execution, stronger customer engagement, and a team equipped to compete confidently in every market. "Our role has become far more strategic. We help teams build stronger client relationships and deliver meaningful outcomes in every market." — Charlie Keating, Global Director of Localization, Pega Read the full story: https://lnkd.in/e43MhDsb

How confident are you that your AI can perform consistently across every market and language your business operates in? Semih Altinay, our VP of AI Solutions, has been exploring this question and just published his thinking in MultiLingual Media. He examines where most enterprises actually are with AI and how organizations can embed it into their content operations so that every customer gets the same quality experience, regardless of market or language. "AI maturity isn't how often humans intervene. It's how rarely they need to." Read Semih’s article: https://lnkd.in/eTrqSEh9

Expert panel: 3 industry leaders and 1 question. Is your content winning customers or just reaching them? AI is reshaping how customers discover and experience your content before they ever reach your site. Most organizations are responding by producing more content, faster. Others are reconsidering their tech stack and whether to build or buy. But engagement is still declining, trust is harder to earn, and the gap between investment and impact is growing. Content no longer has a final version. The question is whether your organization is designed for that reality. Join Georg Ell, Phrase, Dr. Arle Lommel, CSA Research and global content leader Chris Dell as they challenge assumptions about where AI genuinely delivers value, what personalization really requires beyond language, and why your measurement framework probably isn't telling you what you need to see. April 21 | 5:00 PM CEST | 11:00 AM EDT. Save your spot: https://lnkd.in/eRUGS3jr

Localization leadership can be an isolating role. You might be the only person in your organization who truly understands the complexity of what you do, and finding peers who "get it" isn't always easy. In her latest article, our Localization Director, Francesca Sorrentino highlights the importance of building a strong peer network for localization leaders. She also explores how communities like Loc Leaders are helping professionals benchmark, challenge assumptions, and shape the future of the industry together. Read Francesca's article: https://lnkd.in/edZWxdDQ

The Fresh Market went from zero loyalty members to 1 million in just seven months. Before former CMO Kevin Miller and his team launched a single campaign, they did the work most brands skip. They segmented the entire customer base, stress-tested the financials, and built a program designed to grow revenue without eroding margin. The result? A loyalty program that exceeded every KPI on launch and hit 80%+ member satisfaction. In this episode of In Other Words, Kevin shares how he led one of the most talked-about turnarounds in US grocery retail history Hear from Kevin on your favorite podcast platform: YouTube: https://lnkd.in/edD87SCt Apple: https://lnkd.in/e__gJprE Spotify: https://lnkd.in/eR-mRKfD

Phrase is proud to sponsor GlobalSaké 2026, the Global-First AI Solutions Roundtable Summit, hosted at Adobe HQ in San Francisco on April 30. Five expert-led roundtables. Executives from Adobe, Google, Netflix, and Amazon Studios in the room. Our own Jeff Rueppel is moderating the track on global-first platform infrastructure and AI-powered integrations. Early-bird tickets have already sold out. Learn more and register here: https://lnkd.in/gX6amMfT GlobalSaké —for growth’s sake Talia Zur Baruch

Most companies can now build an AI solution. Far fewer are ready for what it takes to run one at enterprise scale In his latest article for Forbes, our CEO Georg Ell reframes the build vs buy decision around what actually matters: the long-term commitment. "Leaders think they are deciding whether to build or buy. In reality, they are deciding whether to take on a new class of operational obligation that compounds over time." Knowing where to build and where to buy is becoming one of the most important AI decisions a leadership team can make. Georg lays out a clear framework for business leaders in this Forbes Business Council article: https://lnkd.in/eJ3kVx6M