BNPL in Romania: shoppers don't ask what it is anymore. They ask why it's missing. The BNPL Customer Profile: 🎯Does not have a credit card 🎯Wants access to flexible credit solutions 🎯Prefers Slice (3–4 installments) over traditional BNPL (deferred payment) 🎯Interested in personal budget management solutions What this means for an e-commerce business: 🎯Access to a new customer segment not covered by credit card payments 🎯Increase in average cart value by approx. 60% 🎯Reduces the risk of shopping cart abandonment by approx. 20% 🎯Zero risk of non-payment — the BNPL provider assumes the credit risk 🎯Helps increase sales by up to 30% Credit solutions available through PayU: PayPo, Klarna, TBI Bank #BNPL #BuyNowPayLater #DigitalPayments
PayU
Financial Services
Amsterdam, North Holland 336,114 followers
Global reach, local expertise.
About us
Global reach, local expertise: we combine the best of both worlds to reshape the future of payments and fintech to build a world of unlimited possibilities. We successfully bridge the global and local gap by supplying ultimate global payment coverage with extensive local expertise and support. Our vision is to create a world without financial borders where everyone can prosper. Thus, we strive to shape the payment industry of tomorrow to support global financial inclusion. As the payments and fintech business of Prosus- a global consumer internet group and one of the largest technology investors in the world- we are a leading online payment service provider operating in 50+ high-growth markets, dedicated to creating cutting-edge financial services tailored to the needs of over 450,000 merchants and millions of consumers. Focused on empowering people through financial services and creating a world without financial borders, we have set out to be one of the most prominent investors in the Fintech space, with investments totaling over $1 billion to date. We deploy more than 400 payment methods and PCI-certified platforms to process approximately 10 million payments daily. As a Fintech innovator, we develop cutting-edge technologies to ensure that merchants benefit from the highest approval rates and can optimally expand their global reach.
- Website
-
https://corporate.payu.com/
External link for PayU
- Industry
- Financial Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Amsterdam, North Holland
- Type
- Public Company
- Specialties
- Secure payment processing, Online payments, Mobile solutions, Monetizing, Transfers, Reconciliation, Alternative payments, Fraud protection, Installments, Internet transfers, Cross border payments, PCI certified, Cash payment solutions, Debit and credit card, Credit, and Fintech
Locations
Employees at PayU
Updates
-
❓Did you know: 22% of your customers abandon their shopping carts because checkout takes too long. 💡Solution: Google Pay and Apple Pay → Card is already saved in the digital wallet → One-click payment (actual card isn’t needed) → Result: up to +10% conversions for stores that offer them 👀In Romania, the average Apple Pay transaction value is nearly 3× higher than a standard card payment. #DigitalPayments #FinTech #DigitalWallets #ApplePay #GooglePay
-
-
THEN vs NOW: The retail checkout evolution THEN: ❌ Wait in line ❌ Pull out wallet ❌ Swipe/insert card ❌ Wait for processing ❌ Paper receipt NOW (2026): ✅ Scan items in app as you shop ✅ Pay with Apple Pay, Google Pay, Click to Pay, saved card ✅ Walk out ✅ Digital receipt auto-saved ✅Loyalty points in app What changed? 💡Saved payment cards and mobile apps close the gap between online & offline retail. If you want to be part of this (r)evolution, let’s talk. Your expertise and our payment solutions can make the difference. #RetailTransformation #DigitalPayments #OmnichannelRetail #SavedCard
-
-
📈 Online trading continues to break records, and with that comes growing pressure to make every step fast and frictionless. The FX market alone now reaches around USD 9.6 trillion in daily turnover, meaning millions of users expect deposits and withdrawals to be as fast and seamless as everyday payments at their favorite e-shop. In our latest business story, we look at why fast deposits, smooth withdrawals, and support for local payment methods play a much bigger role in trading today and how they can impact platform growth. 👉 Read the full article on our blog: https://lnkd.in/dHzfYsaB
-
-
Stop by our expo booth at Gomag Summit today for a really cool onboarding offer, friendly talks or presentations about digital payments, and for plenty of smiles. 🤗 #DreamTeam, Elena Gheorghe, Antonia Consuela Ț., Macrina Vendlinger, Dan Dumitrache, and Marius Nicolau, will be there! Oana Dumitrescu & Daniel Slavenie you were also with us 🤗 #gomag #DigitalPayments #ecommerce #PayItForward
-
-
-
-
-
+4
-
-
For years, we’ve optimized funnels. But what if the funnel itself is broken? 65% of users don’t want to download your app. 40% drop off before they even enter your flow. Meanwhile, 650M+ users are already active on WhatsApp—ready to engage, explore, and buy. This isn’t a channel shift. It’s a behavior shift. In the latest edition of PayU NXT, we break down: ➡️ Why app-first thinking might be failing ➡️ Where customers are actually buying today ➡️ How conversations are becoming the new checkout Read more to discover where commerce is really headed! #ConversationalCommerce #DigitalPayments #Fintech #PayUNXT
-
🥁 We are live cu un nou episod Pay It Forward cu Oana Dumitrescu | Google Romania Ce aduce nou acest podcast, dedicat IMM-urilor din România: 📌 Idei și tactici aplicabile imediat, fără bugete mari sau echipe extinse 📌 Totul centralizat pe canalul nostru de YouTube 📌 Poți adresa întrebări direct invitaților noștri printr-un formular simplu de completat 🎁 Cea mai bună întrebare câștigă un loc la Gpec Proficiency, programul de mentorat pentru magazine online! 👇 Lăsăm toate detaliile în primul comentariu #PayItForward #GoogleTrends #DigitalPayments #Ecommerce | Macrina Vendlinger | Vlad Andriescu | start-up.ro
-
Coming soon 🎆 Dacă ai un business mic, dar ambițios și dornic să crească, acest nou episod din seria Pay It Forward ce o are ca invitată pe Oana Dumitrescu de la Google România este pentru tine 🎯 Anunțăm în curând data de lansare 🚀 #PayItForward #AHAmoments #ecommerce #DigitalPayments Macrina Vendlinger | Vlad Andriescu