Google is sending less traffic. Meta pulled back from news. AI Overviews answered the question before anyone clicked. The pageview era is going through something. Parse.ly helps you figure out which readers are yours, which are just passing through, and what to publish next to keep the first group coming back. If your team is rethinking what "performing" means, we should talk. Book a demo → link in the first comment.
Parse.ly
Technology, Information and Internet
New York, NY 5,724 followers
Own your audience. Own your future.
About us
Content drives everything, but most teams are flying blind. Parse.ly gives editorial, marketing, and product teams the insights they actually need to know what content works, why it matters, and how it drives real business outcomes. No guessing, no spreadsheets buried in email threads—just clear, actionable intelligence. The platform works with any CMS or publishing system, giving teams the freedom to measure performance wherever they publish. Teams using WordPress VIP get an added edge: seamless integration that combines publishing and analytics workflows for faster insight and smarter decisions. Trusted by top publishers and enterprise content teams worldwide, Parse.ly puts you in control of your audience, your strategy, and your future.
- Website
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http://parse.ly
External link for Parse.ly
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Data Analysis, Analytics, Audience Insights, Digital Media, API, Reporting, Content marketing, Video Analytics, Campaign Tracking, Web Analytics, and Conversion
Products
![Click here to view Parse.ly]()
Parse.ly
Digital Analytics Software
Parse.ly is the content analytics and audience intelligence platform that puts teams in control of their content strategy. Trusted by hundreds of publishers and enterprise organizations, it helps editorial, marketing, and product teams understand what content resonates, why it matters, and how it drives real business outcomes. With real-time insights across web, mobile, and other channels, Parse.ly enables teams to grow engagement, increase retention, boost conversions, and make smarter content decisions. Flexible and CMS-agnostic, it also integrates seamlessly with WordPress VIP for organizations that want an end-to-end publishing and analytics workflow.
Locations
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Primary
Get directions
166 Crosby St
11th Floor
New York, NY 10012, US
Employees at Parse.ly
Updates
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Search is changing. AI is eating the top of the funnel. Social reach keeps shrinking. The publishers winning right now aren't optimizing harder for the algorithm; they're building audiences that don't depend on it. Parsely shows you which content does that work. Request a demo — link in the first comment.
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We’ll be at #ONA26 this year — booth 100. Always one of the best places to hear what people are actually seeing right now — what’s working, what’s not, what’s just noise. Looking forward to the conversations and getting a clearer Signal on where things are headed. If you’re around, come find us.
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Stop chasing pageviews. Start owning your audience. 🍕 Parse.ly is at ONA26 in Chicago, giving newsrooms real-time insights to understand readers, slice through the noise, and serve the right stories at the right time. Swing by our booth and see how you can own your audience — and your future.