Outdooractive

Editor’s Choice: Not just a badge. A benchmark. 🏅   At Outdooractive, we believe the future of reliable outdoor guidance is built on unparalleled quality and genuine expertise. That's why we're thrilled to shine a powerful spotlight on the inaugural recipients of our Editor's Choice badge. 🏆   This badge celebrates 12 visionary partners and community members whose content isn't just inspiring – it's exceptionally high-quality, innovative, and sets new industry benchmarks. From groundbreaking accessible routes and data-rich tours to deeply immersive cultural journeys, and powerful sustainable travel initiatives, these partners demonstrate the incredible breadth and depth of expertise that fuels our platform's reliability and innovation.   A huge shout-out and congratulations to our incredible Editor's Choice recipients: Garda Dolomiti Azienda per il Turismo S.p.A. | Aktivhotel Alpendorf | Kajaani University of Applied Sciences (KAMK) | Pfronten Tourismus - Gästeinformation | Visit Alsace | Jochen Ihle | @Hungarian Hiking Association | @Chania Trails | @Rail & Trail – Bahnwandern in Kärnten | @Mario Briotto | @Alison & John Mackenzie | @Gerda Pamler Together, we're building the world’s most trustworthy digital travel guide – one award-winning route at a time.   Curious to discover all honoured profiles and their inspiring content? Find out more here: https://lnkd.in/dJsBS_sP #ContentMarketing #Outdooractive #TourismInnovation #partnership #award

Congratulations to our partners!   Every year at FIBO – the leading international trade fair for fitness, wellness, and health – the Mein Tophotel Aktiv Hotel Award recognizes outstanding hotels setting new standards in active travel.   We’re proud to congratulate our partners for winning first place in these categories for 2026:   Golf: Sonnenalp Resort – Awarded for their exceptional golf facilities, two 18-hole courses, and family-run hospitality in the heart of the Allgäu Alps.   Yoga: HUBERTUS Mountain Refugio Allgäu – Recognized for a holistic yoga experience that blends movement, mindfulness, and the unique tranquility of the Alps.   Fitness: Hotel Allgäu Sonne – Honored for delivering one of the most comprehensive fitness concepts in the Alps, with a wide variety of professionally guided classes and top facilities.   Mountain Sports: Wanderhotel Gassner**** – Celebrated for guided hiking experiences and immersive adventures in the Hohe Tauern region.   These recognitions highlight the growing importance of innovative activity concepts in hospitality. We are delighted to see our partners lead the way in shaping exceptional, active guest experiences.   #hotellerie #hospitality #Outdooractive #partnership #award #fibo #accommodation

Last chance to grab your Early Bird ticket for the AI Conference!   Don’t miss out on the 10th Outdooractive Conference, where leading experts and innovators will demonstrate how AI is transforming tourism – far beyond the basics. Discover how industry leaders are building resilient AI infrastructures for tourism, with long-term results in mind.   Experience keynotes, live demos, panels, and practical sessions – designed for tourism professionals ready to shape the future.   Early Bird tickets available until Friday.   🗓️ May 12-13, 2026   📍 Location: Immenstadt, Germany   🔗 Last chance – secure your Early Bird ticket now: https://lnkd.in/dS9tMuqC   #AI #tourism #Outdooractive #OutdooractiveConference #AItourism

Here’s the answer to the future of AI in tourism.   At this year’s Outdooractive Conference, we go beyond the basics. Get insights into context-aware, secure, and integrated AI systems – and learn how the most forward-thinking organizations in tourism are putting AI to work.   Agenda Highlights:   May 12 – Inspiration & Exploration - Welcome & Setting the Scene: Hartmut Wimmer (Outdooractive Founder) - Keynote by Prof. Dr. Robert Keller (Hochschule für angewandte Wissenschaften Kempten): Data-driven Tourism & Hyper-Personalization - Next Generation Perspectives: Student AI Showcases (Technische Universität München) - Meet the Experts: Practical exchanges on AI applications   May 13 – Action & Real-World Application - Keynote by Albert Brenner (Outdooractive CEO): The Next Chapter of AI in Tourism - Proof of Practice: AI Chatbots in Destination Management with Heidiland Tourismus AG - Expert Update by Thomas Zeithaml (Digital Visibility & AI Discovery): Making Content Visible in the Age of AI - Panel Discussion with Christian Leetz (Managing Director TN-Deutschland): What really works in tourism AI?   And that’s just the beginning: Look forward to extensive networking opportunities, live demos, collaborative breakout sessions, in-depth discussions, and research insights – bringing together leading experts, practitioners, and innovators.   🔗 See the full agenda, discover all speaker profiles & secure your ticket: https://lnkd.in/dS9tMuqC   #AI #tourism #Outdooractive #OutdooractiveConference #AItourism 

The #nextchapter of Outdooractive. Expanding leadership. Accelerating innovation. Staying true to our DNA. After more than three decades of building and leading Outdooractive, our founder and CEO, Hartmut Wimmer, is transitioning the executive leadership to a new management team. Albert Brenner is appointed as Chief Executive Officer, marking the beginning of a new phase in our company's development. This transition is about strengthening and expanding our leadership – gaining new perspectives and expertise to accelerate our innovation, drive internationalization, deepen partnerships, and reinforce Outdooractive’s position as the leading digital outdoor travel guide. Hartmut Wimmer (Founder): „It’s no easy task to hand over one’s life’s work to someone else. What I’ve built over the past 32 years requires a successor who not only understands and can develop complex internet platforms, but who will also carry on the company’s unique values. In Albert, I’ve now found a worthy successor to whom I’m happy to entrust my life’s work.“ Albert Brenner (Chief Executive Officer): „I am grateful to Hartmut and the Supervisory Board for their trust. Outdooractive has a strong brand and history, and delivers real value to over 10,000 B2B partners and 70 million B2C users. I look forward to leading the team into the next phase of growth and, together with our partners, creating outstanding outdoor experiences for everyone.“ For more details about the transition and our vision, see our official press release: https://lnkd.in/dSC9jbKh   #leadership #outdooractive #leadershiptransition #sustainablegrowth #strategicleadership

No matter how far you roam, some trails lead you right back home. Our newest Outdooractive colleagues share a common story: Born in the Allgäu, their curiosity for the world and passion for the outdoors took them far from home – but in the end, the call of the outdoors (and their Allgäu roots) brought them back. We’re excited to welcome three #newhires to the team: Theresa M. has joined as Content Strategy Manager in our Content team. With a background in literature and media studies, paired with hands-on experience in editorial work and content marketing, Theresa brings fresh narrative perspectives to inspiring outdoor stories. Lukas Jehle strengthens our Cartography team. He brings expertise from his studies in atmospheric sciences, meteorology, and geography – not to mention firsthand knowledge from climbing, hiking, and paragliding through stunning landscapes. Felicitas Hörburger joins as Brand Copywriter & Editorial Strategist in Marketing. A passionate kite surfer who feels equally at home on mountain trails, she specializes in giving brands an authentic voice. Sometimes, returning to your roots is just the beginning of a new journey. We’re thrilled to see how Theresa, Lukas, and Felicitas will help transforming local passion into global outdoor inspiration. Welcome to the Outdooractive family! 💚 #Welcome #TeamSpirit #EmployerBranding #Outdooractive #NewAdventures

What if protecting biodiversity also meant protecting our own health?   At Outdooractive, we believe that health is important for everyone involved: Being active in nature boosts physical and mental wellbeing, reduces stress, and strengthens immune regulation. But without healthy ecosystems we lose the very foundation of what allows us to keep being active. Biodiversity is a health resource.   Within the #LiveAlpsNature project, we apply the so-called One Health Approach, recognising that ecosystem, animal and human health are inseparable. Together with a strong consortium of Alpine protected areas, our Research Department assesses trails and activities for their health-supporting qualities (always aligned with conservation priorities) and links environmental knowledge with experiential learning in tourism contexts.   Our aim: To provide technology and information that guides without causing harm while supporting a healthy lifestyle according to every user’s individual needs. We are exploring ways to achieve this within the pilot areas of the project – always with a focus on scalability and the intended positive impact in mind.   Read more about the One Health Approach and its application within the LiveAlpsNature project: https://lnkd.in/d9zx9DtF   📸 ©Aree Protette dell’Ossola   #LiveAlpsNature #InterregAlpineSpace #Biodiversity #SustainableTourism #AlpineRegion #OneHealth #Innovation #ProtectedAreas ALPARC I Paracelsus Medizinische Privatuniversität I Aree Protette dell'Ossola I Javni zavod Triglavski narodni park I Schweizerischer Nationalpark I Nationalpark Berchtesgaden I Parc national des Écrins I Asters - Conservatoire d'espaces naturels de Haute-Savoie I CIPRA I #ParcoNaturaleMontAvic I Tourism Bohinj DMO I Outdooractive I Interreg Alpine Space

European Trails Talk enters round 4 This free webinar series by European Trails brings together trail organizations, experts, and advocates to unite and strengthen Europe’s trail network. At Outdooractive, we are proud to support European Trails in their vision: giving trails across Europe one strong, united voice and securing their future through collaboration, advocacy, and innovation. Thank you, European Trails, for driving this conversation forward! Join the webinar to connect and co-create Europe’s trail future! 🗓️ April 14, 9:00–10:00 (CEST) 🔗 Register here: https://lnkd.in/dhanraph 

@Erdal X Outdooractive   We’re excited to announce our new partnership with Erdal, part of Werner & Mertz Hallein.   Erdal stands for reliable solutions in outdoor gear care. By raising awareness for proper equipment maintenance, we promote more sustainable outdoor experiences. As partners, we support these values through targeted online marketing and high-quality content.   Thank you to Domenique Painsipp, Niklas Kothbauer & Lisa Glatzl for making this collaboration possible and driving this meaningful approach.   More on this partnership: https://lnkd.in/dNR5yUyz   #OutdooractiveGrowth #OApartner #OAaustria #Outdooractive #Erdal

Rother Bergverlag X Outdooractive We’re excited to announce: Rother Bergverlag is now a premium content partner on Outdooractive! Rother Bergverlag is a leading German publisher with over a century of expertise in hiking and mountaineering guides. Their hallmark: professionally researched, meticulously described tours that set industry standards for reliability and quality. What’s new?  👉 14,000 premium Rother routes (from 251 guidebooks across 48 countries) now available to Outdooractive Pro+ users! This partnership combines Rother’s trusted publishing expertise with Outdooractive’s global platform – delivering proven content quality to users. Our approach empowers publishers to monetize their expertise in a sustainable way, while ensuring users can rely on verified and frequently updated information. Thank you to Julian Kögel and both the Rother and Outdooractive content teams for the hard work and vision in making this partnership a reality. 🔗 More on the partnership: https://lnkd.in/dvm_xTq3 #OutdooractiveGrowth #OApartner #OADACH #Outdooractive #rotherbergverlag