Optimove

Vibe coding promised marketers a shortcut. Build landing pages, microsites, and tools in minutes, no dev required. And it delivers... up to a point. What if the hard part was never the landing page? 👀

Some partnerships just keep delivering. 🤝 11 years ago, Amelco chose Optimove. Today, 100% of their clients do too. Brandon Walker, Head of New Business at Amelco Limited, shares why Optimove was the right choice then, and still is today. 🎥

Positionless Marketing frees marketers from the limitations of their role. But what does it really mean? We asked some of our team members to share their own definition. 🎤 Paul O'Shea, Punal Shah, Jonathan Collins. Check it out 📹

Optimove x The Mill Adventure 🤝 We’re excited to expand our partnership with The Mill Adventure, building on the strong foundation we’ve created together since 2022. Through our enhanced integration, The Mill Adventure operators can now leverage Optimove’s AI-powered Target Group Discovery to uncover the right player audiences faster and deliver more relevant player experiences. The integration also connects directly with TMA’s proprietary bonus engine, enabling operators to trigger and distribute rewards as part of automated CRM journeys. Check it out 👉 https://lnkd.in/d-EjtJjp A big thank you to our partners at The Mill Adventure for the continued collaboration and trust. Adi Dagan Bjørnar Heggernes

Mother's Day is just around the corner, and our latest data shows that relevance and personalization are what actually capture shopper attention, more than discounts. 👉 When asked what makes them engage with a message, 36% of shoppers point to relevance, 34% to personalization, and discounts come in at just 14%. Brands that want to get it right this Mother's Day should think beyond the biggest promotion. 📚 More insights in our latest Mother's Day report: https://lnkd.in/dYbiZush

The most generous brands aren’t the ones who give the most. They’re the ones who understand their players best. In iGaming, bonuses often become the default answer to every dip. But often, those “signals” turn out to be noise. In fact, teams spend ~80% of their time on what only looks urgent: activity drops, random spikes, surface-level churn flags, things that feel like fires, but aren’t. The result: - Rewarding the wrong players - Overpaying the loyal ones - Missing the moments that actually matter Generosity isn’t about giving more. It’s about knowing when it counts. That’s the idea behind the Fire & Smoke model, a simple way to separate real risk from distraction so bonuses go where they actually drive impact. Discover the full framework in our latest blog 👉 https://lnkd.in/dZ8Pi47y

What makes a great partnership? In the Optimove Partner Series, we asked our partners to share their story, why they chose Optimove, how we work together, and the value we deliver to operators. The answer is clear: strong relationships, seamless integration, and the power to act faster with Positionless Marketing. 🎤 Watch the highlights and hear it straight from our partners 👇 Brandon Walker - Amelco Limited Bjørnar Heggernes - The Mill Adventure Moshe Adir - Vegas Kings

iGP has officially partnered with Optimove 🤝 For operators using the iGP platform, this partnership brings advanced CRM marketing and AI-driven player engagement directly into your workflow: - Activate real-time player data with advanced segmentation, analytics, and marketing automation - Orchestrate and trigger highly personalised campaigns across every channel - Drive higher player lifetime value with greater precision This partnership brings Positionless Marketing directly to iGP operators, giving them the intelligence, speed, and autonomy to move faster and engage better. 👉 Read more: https://lnkd.in/dQ2nfXQ6

What’s your marketing dream? 🪄 We asked marketers, here’s what they said: From big, bold visions 👉 to finally getting the right message out at the right time. The future is looking Positionless.

What’s the biggest shift in iGaming in 2026? From iGaming companies evolving into entertainment brands, to the rise of gamification as a smarter way to drive engagement. Jack Wheeler, Senior Account Executive at Optimove, and Moshe Demri, SVP Revenue at Optimove, share their take.