Really appreciated this conversation with WIN Worldwide Independent Network. One thing that continues to come up across the industry is this: access to data is not the same as control over it. At OpenPlay, we believe the future of independent music depends on infrastructure that puts rights holders back in control. Clear data. Trusted systems. Workflows that actually connect. Because if you cannot trust your data, you cannot scale your business.
As part of our WIN Supporters Spotlight series, we caught up with OpenPlay Co-Founder Edward Ginis to explore the biggest opportunities and challenges facing independent music today! He shares insights on how the independent sector is driving the future of the industry, and how OpenPlay empowers rightsholders to embrace new technologies and successfully navigate the global digital music landscape. 💬 "We set out to give rightsholders access to infrastructure that can operate efficiently, understand their data, and allow them to get paid accurately and on time. Democratizing data can sound abstract, but for me it’s simple: it’s about making sure rightsholders can actually see, understand and use their own data without relying on third parties. If you can’t access or trust your data, you can’t run your business properly." We’re proud to have OpenPlay continuing to back our mission to support and bring together the global independent community 🤝