Odynn reposted this
We recently partnered with Forbes Advisor to analyze more than 114,000 award flight searches across the top U.S. to Europe routes for summer travel. A few patterns stood out immediately. First, there is still meaningful pricing dispersion in economy. Select routes are consistently coming in well below typical redemption expectations, even during peak summer months. Second, premium economy is emerging as a far more efficient use of points than many assume. The gap between economy and premium economy remains relatively contained, while business class redemptions often require a disproportionate increase in points with significantly tighter availability. More broadly, the data points to a shift in how redemption value is being realized. It is becoming less about maximizing for a single aspirational redemption and more about identifying options that are consistently available, price-stable, and repeatable across a broader user base. That distinction has real implications for how loyalty programs drive engagement over time. If you are thinking about summer travel or how redemption behavior is evolving, these are worth a read. Links in the comments. #TravelLoyalty #Fintech #EmbeddedFinance