The quick lube industry is navigating one of its most complex years yet. Global conflicts, oil price surges, supply chain disruptions, and labor challenges are testing operators across the country. But resilience has always been part of this industry's DNA. From independent shops to nationwide franchises, leaders are adapting—investing in workforce training, diversifying services, and strengthening customer relationships. The road ahead demands flexibility, but those willing to evolve are positioning themselves for long-term success.
National Oil and Lube News
Media Production
St. Paul, Minnesota 4,401 followers
Providing quick lube operators industry news and insights to drive success.
About us
National Oil & Lube News is the fast oil change industry's oldest and largest trade publication. Started in 1986 by Steve Hurt (a former fast lube owner) and David Arrington, NOLN has grown and evolved right alongside the fast lube industry. Here at NOLN, our aim is to help fast lube operators with every facet of their business, including topics like leadership, marketing, training and much more.
- Website
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http://www.noln.net
External link for National Oil and Lube News
- Industry
- Media Production
- Company size
- 11-50 employees
- Headquarters
- St. Paul, Minnesota
- Type
- Privately Held
- Specialties
- Sales, Marketing, Consulting, Customer Service, and Publishing
Locations
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Primary
Get directions
St. Paul, Minnesota 55104, US
Employees at National Oil and Lube News
Updates
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Take 5 Oil Change has expanded in Florida with a new store in Daytona Beach.
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Good help is hard to find, but making sure an applicant’s traits meet the role is even harder. Chris Lawson of Technician Find explains why desperation is an expensive hiring strategy, and he shares practical advice for how independent operators can develop a consistent flow of high-quality candidates to fill job vacancies in their shops.
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Midas International has announced the launch of “Midas is the Best:” a fully integrated, year-long brand campaign. Best known for his role in “The Karate Kid” and “Cobra Kai,” William Zabka will star in the campaign.
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The Northwest Auto Care Alliance's Automotive Training Expo recently wrapped up in Seattle, and we're bringing you four key takeaways that can transform your shop! 🔧 From understanding customer personality types to empowering your staff, these insights are game-changers. Check out NOLN.net this week for the full breakdown of what shop owners and managers learned at this three-day conference.
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Most customers need a return visit somewhere between 90 and 180 days after their last service. That interval is built into the vehicle. What isn't built in is any guarantee they'll choose the same shop when that time arrives. The gap between visits isn't dead time. It's the period when the customer's next decision is being shaped. Shops that treat it as an opportunity hold a meaningful advantage. Are you reaching out when the timing aligns with your customer's actual service need?
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Coupons done right can drive real value! 💰 Oil Express uses strategic promotions like $15 off fluid flushes and buy-one-get-one-free wiper blades to attract customers while meeting their genuine maintenance needs. By coordinating packages with the seasons and focusing on what drivers truly need, they've built a loyal customer base over 44 years. Quick lube pros, how are you packaging your services to create win-win situations?
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The second visit is where the real business begins. 🔄 Most quick lube operators can generate a first visit through location, coupons, or ads. But that second visit? That's when a transaction becomes a relationship. It means your guest trusted you enough to come back. Are you tracking how many first-time guests return to your shop?
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Leadership training expert David Rogers joins the NOLN Podcast to share insights on "the management triangle" and leadership best practices. From his military background to fine dining, David discusses how diverse experiences shape effective management in the automotive maintenance industry. Check it out on your platform of choice!