✨ Big stage. Big names. Big ideas. At #INBOUND, our co-founder Alan Gould took the main stage alongside Michael Benson, President and CMO of CBS and Morris Chestnut, star & executive producer of Watson, to discuss innovations in the brand + entertainment partnerships. The fans love Morris!
MutualMarkets
Advertising Services
The world's first AI powered partnerships platform. Find partners, connect with them and build collaborative ads.
About us
We started MutualMarkets to give brands a more organic, more powerful way to connect with consumers. Partnerships provide a better, far more efficient way to advertise and break-thru the clutter.
- Website
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http://www.mutualmarkets.ai/?utm_source=linkedin
External link for MutualMarkets
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2021
Locations
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Primary
Get directions
New York, US
Employees at MutualMarkets
Updates
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Surprise! We've taken an already amazing stage talk to the next level. We're very excited to have our co-founder Alan Gould up on stage with WATSON star and executive producer, Morris Chestnut, and CBS' Michael Benson (President and CMO of CBS, BET, and VH1) at INBOUND.
JUST ANNOUNCED: Hollywood legend Morris Chestnut joins the #INBOUND25 lineup! The two-time NAACP award winner, star and executive producer of CBS’ WATSON, will join Michael Benson (President and CMO of CBS, BET and VH1) and Alan Gould (Founder and Co-CEO of MutualMarkets) for a game-changing session on "TV Show Partnerships With Your Brand, Powered by AI." We can’t wait to learn how entertainment partnerships can transform your marketing strategy, from the industry leaders making it happen. Make sure to add this session to your agenda (if it wasn’t already) so you don’t miss Morris next week!
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🎙 Exciting drop: Our co-founder, Alan Gould, joined The Agile Brand Podcast to dive into how MutualMarkets is redefining brand partnerships for the digital age. Alan and Greg unpack: • Insights around matching brands with the right entertainment partners. • How MutualMarkets has streamlined the IP process for smoother campaign execution now also accessible to smaller and medium-sized brands. • Case studies and strategies for elevating creative through co-branded storytelling. Listen in and let us know what resonates with you!
🎙️ Episode 716: What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results? What would that change for your marketing strategy? Host Greg Kihlstrom is joined by Alan Gould, CEO of MutualMarkets. Alan is at the forefront of a major shift in digital marketing and advertising—using AI to reduce friction between brands and entertainment partners, making high-impact collaborations accessible to brands of all sizes. #influencers #marketing #advertising #AI
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Just a couple of years ago, this myth was true. Only the biggest brands could afford to partner with hit TV shows. Months of concepting and ironing out a campaign scope... Expensive lawyers negotiating terms... Seven figure minimum commitments... Costly licensing fees... And that's if you could even get the attention of the network... But then MutualMarkets was born and Fact became Myth. MutualMarkets makes entertainment partnerships fast, simple, and affordable. Brands of nearly any size can now tap into the emotional pull of top-tier shows with turnkey partnerships starting at just $5k. What should you expect of us? * Free Expert Recommendations: Shows fit for your brand, taglines, and mock ads so you can see the possibilities - before you commit. * Use of Show IP: Tap into the built-in trust and recognition of a hit series * Custom Ads: Co-branded creative built for the channels of your choice * Fast Turnarounds: Campaigns that launch in weeks, not quarters These campaigns aren't just for the big brands anymore. Set up a call with one of our co-marketing specialists to get yours. https://lnkd.in/ehRX5PY8
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🎬 Choosing the right entertainment partner can make or break your campaign. At MutualMarkets, we’ve seen what works—and what flops—when brands team up with TV shows. So we put together a practical guide: 7 key factors to consider before you partner with entertainment. From cultural relevance to audience alignment, these are the insights that separate strong partnerships from forgettable ones. https://lnkd.in/dic9DARv
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📺 TV show partnerships don’t have to be complicated, or expensive. At MutualMarkets, we specialize in making the match, striking the deal, and making co-branded ads that break through. 1️⃣ We find the right show for your brand based on alignment in audience, tone, values, and cultural impact. 2️⃣ We seamlessly secure the rights to use the show’s IP on your behalf. 3️⃣ We create co-branded ads that capture attention, up to 10x kind of attention. For brands of nearly any size. Ready to explore TV show partner possibilities for your brand free of charge? Book an Exploratory Call with our team: https://lnkd.in/ehRX5PY8
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🎙️ Our co-founder Alan Gould was a guest on The CMO Suite podcast with ✨Sean Halter to share insights from his 25+ year journey in media and advertising, and how MutualMarkets is helping brands harness the power of entertainment partnerships to create high-impact, attention-grabbing campaigns. Catch the full conversation! 👇
While many are enjoying a cocktail at Cannes - We're chatting it up with Alan Gould - Founder and Co-CEO at MutualMarkets on a fresh episode of The CMO Suite podcast - presented by MiO Marketplace. We got a chance to hear Alan's origin story as well as how he came about developing one of the coolest ad-tech platforms we've seen this year in MutualMarkets. Just as the big media companies are looking at how to leverage the IP of their best programs, MutualMarkets has turned the business of "product placement" on it's head! Catch this and the rest of Season 12 on your favorite podcasting platform or just by visiting www.thecmosuite.com
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🚨 Big news: We’re hitting the Main Stage at INBOUND this September! MutualMarkets Co-Founder Alan Gould will be joined by CBS President & CMO Michael Benson to talk about what’s next for brand + entertainment partnerships. From performance-driven IP to cultural relevance at scale, they’ll share how brands of all sizes can unlock the full power of hit TV shows. 📍San Francisco 📅 Sept 3–5 🎤 Main Stage https://lnkd.in/eZ6mzt_Y Going to be there? Let's meet up!
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Why do entertainment partnerships deliver such success? We unpack 4 powerful reasons why smart brands are leaning into entertainment in 2025. Read the full breakdown here 👉 https://lnkd.in/extvQWQb #TVPartnerships #MutualMarkets #EntertainmentMarketing #MarketingTips