Moz

We’re heading back to brightonSEO, and this time we’re bringing a power-packed lineup you won’t want to miss. Kicking things off: Tom Capper repping @getSTAT data 📊 Want to own more space on the SERPs? Tom’s session will break down exactly how to maximise your visibility and stand out where it matters most. Next up: chima mmeje🏳️🌈 on content ✍️ If you’ve ever wondered whether your content is actually in demand, this is your session. Chima will share how to create the content that people are actually searching for, plus smart ways to use AI to scale your efforts without losing quality. And the big one… keynote speaker Dr. Pete Meyers 🔑 Dr. Pete will unpack how Google’s fan-out mode is reshaping search and what that means for your keyword strategy in this new world of hybrid search. And if Roundtable chats are more your speed, Kanaar Bell will lead a roundtable discussion all about AI & SEO. Whether you’re an SEO expert or newbie, these talks are designed to give you practical, forward-thinking insights that you can apply immediately. And not only can you catch these speakers on stage, but you can come meet them at the Moz booth! Let us know which session you’re most excited about 👇

I would love your help in officially welcoming Moz to the Community. As our newest Partner, it brings me great joy have the support of the OGs of SEO. Chima Mmeje and Jo Cameron are two of my favorite humans, and we are so lucky to have them helping to further the industry and stay true to the Moz values that got them started in the first place. Moz is intertwined with the heart and history of our industry. My goal is to honor that story through our partnership. Mark your calendars — MozCon is July 14 in NYC. https://lnkd.in/gZ-TDk8z Thank you, Moz! Welcome!  Huge thanks go out to @Jonathan Berthold for pushing for this and gratitude to @Willow Mack too.

Do you know about the dark side of AI? Marketers are currently racing to automate content production, feeding AI-generated output directly into strategy engines and publishing it at scale. But there is a hidden, dangerous irony in this loop: as we flood the internet with AI-generated content, the very models we rely on are crawling, ingesting, and training on their own byproducts. By creating a closed-loop system in which AI learns from its own low-quality feedback, we risk catastrophic degradation of intelligence and logic, much like the biological crisis of mad cow disease. Are we unintentionally poisoning the well of human knowledge, or is this just the necessary friction of an evolving ecosystem? Read the full article to see why your current content strategy might be sabotaging the future of your AI tools. https://mz.cm/4clqcAC Author: Jamie Indigo #SEO #GEO #AI

Grab a cuppa and catch up on some of the best #whiteboardfriday episodes on AI & Search. https://mz.cm/4mE15wz

We tested 300 prompts to see how brand mentions impact search results. Here is what we found. 📈 In his latest experiment, Dr. Pete Meyers discovered that brand presence in search results is more like a volume knob than an on/off switch. The data shows that: - Seeding a brand in a prompt drives an average of 14.5 mentions in the response. - True non-brand prompts still return brand mentions 53% of the time. As search moves further into natural language, the distinction between branded and non-branded keywords is no longer a simple binary. Understanding how topics naturally drive brand visibility is the first step to accurately tracking your presence. Get the full breakdown and see the data on the Moz Blog: https://mz.cm/3QJpZ1z

81% expect digital PR to become even more critical for travel brands over the next 2-3 years ✈️ So I was back in the Moz studio recently to record the latest Moz Whiteboard Friday - talking all about our research into the state of digital PR in the travel industry 2026 ✨ If you work in travel marketing, (𝘐 𝘬𝘯𝘰𝘸 𝘐'𝘮 𝘣𝘪𝘢𝘴𝘦𝘥) but I think it's worth 7 minutes of your time 🤓 Link below in comments.

How does Google AI Overview expand a single query? 10 ways, actually. Tom Capper breaks down all 10 fan-out types you need for better prompt research. #whiteboardfriday #SEO #promotsuggestions

“Are we coming up in AI search? What's our plan to increase visibility? What are people asking AI agents about our industry?" 🤖 If you’re an SEO or marketer, you’ve likely heard these questions from a boss, client, or stakeholder over the last few months. It feels like AI search is everywhere, and it's not going away anytime soon. So how can we adjust our workflows to ensure we're investing time and energy in the right content? I’m excited to share a new 5-step workflow to help you spot opportunities and move from research to creation faster, using Moz Pro’s latest features: ✅ Prompt Suggestions: Discover the conversational terms your audience is using in AI search. ✅ AI Visibility: See when and how you're referenced in AI-generated responses as compared to your competitors. ✅ AI Content Briefs: Generate data-driven briefs that help you create content that meets intent. Be sure to check out the full workflow and process on the Moz Blog. 👏

Our next Moz webinar is going to be an absolute banger! Aleyda Solís wants to teach you how to optimize your website for AI visibility and agentic features. I consider Aleyda one of the greatest teachers of our time because her material is always so thorough and easy to understand. If this is something that's important to you (it should be), sign up for the webinar happening in two weeks

It's time to plan your brightonSEO agenda 📆 The Moz team is turning up the heat this year🔥 Don't miss these talks, roundtables, and keynotes from the team. Here’s where you’ll find us: Tom Capper is on the Main Stage talking about How Low Can Organic Go. chima mmeje🏳️🌈 graces the Main Stage with How To Create Deman-Led Content That Builds Affinity Kanaar Bell leads a round table discussion all about AI & SEO Dr. Pete Meyers Wraps up the event with a Keynote on the Main Stage Save this post to keep your schedule on track, and we’ll see you at the seaside! 🏖️