Ordinal’s cover photo
Ordinal

Ordinal

Technology, Information and Internet

See jobs Follow

About us

Ordinal (formerly Assembly) is the most powerful end-to-end platform for drafting, planning, and scheduling social media content. Trusted by 1,000+ modern marketing teams.

Website
https://www.tryordinal.com
Industry
Technology, Information and Internet
Company size
2-10 employees
Headquarters
San Francisco
Type
Privately Held
Specialties
social media marketing, content marketing, social media software, and marketing software

Locations

Employees at Ordinal

See all employees

Updates

  • View organization page for Ordinal
    Ordinal

    2,713 followers

    NEW: Webhooks are now live in Ordinal

    View profile for Jeffrey Zhao
    Jeffrey Zhao

    𝗢𝗿𝗱𝗶𝗻𝗮𝗹 𝗶𝘀 𝗻𝗼𝘄 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝗽𝗲𝗻, 𝗰𝗼𝗺𝗽𝗼𝘀𝗮𝗯𝗹𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. We've shipped an API, MCP server, exports, and now we're adding the last major piece: real-time webhooks for all Ordinal customers. 20 event types across posts, profiles, approvals, comments, and invites. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗯𝘂𝗶𝗹𝗱: → Pipe post performance data into your internal analytics warehouse the moment content goes live → Auto-create Linear tickets based on changes in a post's status → Sync approval workflows with your company's existing compliance tooling → Trigger onboarding sequences in your own systems when new teammates accept invites → Feed campaign activity into custom executive dashboards Subscribe to exactly the events you care about. Pass custom headers for auth. Track every delivery. Our philosophy: your social data shouldn't be trapped in another SaaS silo. Webhooks are the latest piece, but it's part of a bigger bet that the best platforms are the ones you can build on top of. Live today for all customers.

    • No alternative text description for this image

  • Ordinal reposted this

    View profile for Jeffrey Zhao
    Jeffrey Zhao

    Ordinal•4K followers

    𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝘂𝗻𝗶𝘀𝗵𝗲𝘀 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗰𝗵 𝗯𝘆 𝟱𝟬% 𝗳𝗼𝗿 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝗹𝗶𝗻𝗸𝘀. 𝗛𝗲𝗿𝗲'𝘀 𝟯 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗽𝗿𝗼𝗼𝗳. We analyzed ~1M data points from Ordinal and the results are clear: posts without links consistently crush posts with links. Posts without links averaged ~50% more impressions than posts with links. And it's getting worse: In 2023, the gap was ~19 index points*. In 2024, it grew to ~35 points. In 2025, it nearly tripled to ~52 points. In 87% of weeks over the past 3 years, no-link posts outperformed link posts in reach. LinkedIn's algorithm is increasingly penalizing outbound links to keep people on the platform. Despite claims that the algorithm has shifted to no longer penalize links, the data shows the penalty is actually accelerating. So what should you do? - Put your link in the first comment, not the post body (use Ordinal to automate this!) - Write the post to be valuable on its own, then reference the link in comments - Use "link in comments" as a CTA if you need to drive traffic * 𝘌𝘢𝘤𝘩 𝘸𝘦𝘦𝘬, 𝘳𝘦𝘢𝘤𝘩 𝘪𝘴 𝘴𝘱𝘭𝘪𝘵 𝘱𝘳𝘰𝘱𝘰𝘳𝘵𝘪𝘰𝘯𝘢𝘭𝘭𝘺 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘵𝘩𝘦 𝘵𝘸𝘰 𝘨𝘳𝘰𝘶𝘱𝘴 - 𝘪𝘧 𝘣𝘰𝘵𝘩 𝘩𝘢𝘥 𝘦𝘲𝘶𝘢𝘭 𝘳𝘦𝘢𝘤𝘩, 𝘵𝘩𝘦𝘺'𝘥 𝘦𝘢𝘤𝘩 𝘴𝘤𝘰𝘳𝘦 𝟭𝟬𝟬. 𝘛𝘩𝘦 𝘸𝘪𝘥𝘦𝘳 𝘵𝘩𝘦 𝘨𝘢𝘱 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘵𝘩𝘦 𝘭𝘪𝘯𝘦𝘴, 𝘵𝘩𝘦 𝘭𝘢𝘳𝘨𝘦𝘳 𝘵𝘩𝘦 𝘱𝘦𝘯𝘢𝘭𝘵𝘺.

    • No alternative text description for this image
  • View organization page for Ordinal
    Ordinal

    2,713 followers

    DualEntry raised $90M to build the modern, AI-native ERP and came out of stealth in October. Within a week of evaluating social tools, they'd already ditched Buffer and switched to Ordinal. As a team working in a regulated industry, social content wasn't just about vibes. They needed a tool to manage: → Multi-level approval workflows across finance, legal, and partnerships → 15+ person employee advocacy program → 5 channels managed from one dashboard → Native video posting with SRT captions "The product is far superior to anyone else in the market - the clean UI, the ease of scheduling, the ease of collaboration between different people working on the same post, and the approval process - that's what sets Ordinal apart." - Bruno B. Full case study in the comments 👇

    • No alternative text description for this image
  • View organization page for Ordinal
    Ordinal

    2,713 followers

    NEW: Ordinal API and MCP server. Create posts, pull analytics, manage your content calendar - all programmatically or through AI tools like Claude and Cursor. Learn more here: https://lnkd.in/gTCAU6ws

    View profile for Jeffrey Zhao
    Jeffrey Zhao

    "𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗼𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗼𝘂𝗿 𝗳𝘂𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗶𝘁 𝗳𝗼𝗿 𝗧𝘂𝗲𝘀𝗱𝗮𝘆 𝗮𝘁 𝟭𝟬𝗮𝗺. 𝗕𝗮𝘀𝗲 𝗶𝘁 𝗼𝗻 𝗺𝘆 𝗽𝗮𝘀𝘁 𝘁𝗼𝗽-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗽𝗼𝘀𝘁𝘀." That's a real prompt. And it works now. We just launched the Ordinal API and MCP server. Our MCP lets AI tools like Claude, Cursor, and VS Code interact directly with your Ordinal workspace. Your AI assistant can now create posts, pull analytics, manage approvals, and schedule content. In addition, you can: build custom integrations, automate workflows, and connect Ordinal to your existing stack. Some things teams are already doing: - Pulling LinkedIn and X analytics into custom dashboards - Auto-scheduling posts from internal content briefs - Building Slack bots that create draft posts - Letting AI agents manage their entire content calendar We've been building toward this for a while. Social media management should be programmable. Now it is - now live today for Ordinal customers!

    • No alternative text description for this image
  • View organization page for Ordinal
    Ordinal

    2,713 followers

    A new chapter starting today. Read more about our new brand and website here: https://lnkd.in/g-J-BU95

    View profile for Jeffrey Zhao
    Jeffrey Zhao

    Assembly is now Ordinal. We started Assembly because we believed that legacy social media management tools were built for a world that no longer exists. Ten years ago, social was dominated by Instagram grids and Facebook pages. Social media was purely a brand marketing channel. 𝗧𝗼𝗱𝗮𝘆, 𝘁𝗵𝗲 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗹𝗼𝗼𝗸𝘀 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁. LinkedIn and Twitter/X are where business actually happens now. Channels dominated by video and text posts also necessitate different design assumptions. And most importantly - social isn't about brand awareness anymore. 𝗜𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. Our customers showed us the future of social. They're closing deals, driving revenue, building their entire go-to-market motion on these platforms. Something fundamental had shifted - social had become a real acquisition channel for companies. Our rebrand to Ordinal represents our commitment to this new reality - where social strategy is business strategy, where every post has purpose, where chaos becomes system. Now let's build what's next. 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝗢𝗿𝗱𝗶𝗻𝗮𝗹. 🚀

    • No alternative text description for this image
  • View organization page for Ordinal
    Ordinal

    2,713 followers

    𝗡𝗘𝗪: 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗳𝗼𝗿 Assembly. We launched a ton of stuff this month - here's just a few of the highlights: ⭐️ 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗣𝗼𝗹𝗹𝘀 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 You can now schedule and post LinkedIn Polls from directly within Assembly. Just click the "Polls" icon within a LinkedIn Post in order to add a new LinkedIn Poll. ⭐️ 𝗠𝗼𝗯𝗶𝗹𝗲 𝗣𝗿𝗲𝘃𝗶𝗲𝘄 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝗼𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗻𝗱 𝗫 For both LinkedIn and X, we've launched support for realistic Mobile feed previews in addition to the existing Desktop previews. ⭐️ 𝗥𝗲𝗽𝗼𝘀𝘁 𝗮𝗻𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗼𝘀𝘁 You can now repost any LinkedIn post (even from other accounts that aren't your own) through Assembly. See an interesting post on your Feed and want to add your thoughts? You can now do so via Assembly! ⭐️ 𝗥𝗲𝘃𝗮𝗺𝗽𝗲𝗱 𝗣𝗼𝘀𝘁 𝗣𝗮𝗴𝗲 We've launched the major rehaul of the post page that combines the drafting experience and preview into one, simplifying your Assembly drafting experience. ⭐️ 𝗨𝗽𝗱𝗮𝘁𝗲𝗱 𝗩𝗶𝗱𝗲𝗼 𝗟𝗶𝗺𝗶𝘁𝘀 𝗼𝗻 𝗫 X Premium users can now post videos that are up to 10 minutes long on Assembly!

  • View organization page for Ordinal
    Ordinal

    2,713 followers

    𝗡𝗘𝗪: 𝗝𝘂𝗹𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗳𝗼𝗿 𝗔𝘀𝘀𝗲𝗺𝗯𝗹𝘆. ⭐️ 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗰 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 (𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀) 𝗳𝗼𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗣𝗿𝗼𝗳𝗶𝗹𝗲𝘀 Say goodbye to the bookmarklet or other hacky ways of getting LinkedIn analytics for personal profiles - post metrics (including impressions) now automatically update on a daily basis! ⭐️ 𝗣𝘂𝗹𝗹 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗟𝗲𝗮𝗱𝘀 𝗳𝗿𝗼𝗺 𝗔𝘀𝘀𝗲𝗺𝗯𝗹𝘆 View and export a list of every user that's interacted with your content. Automatically push leads to 3rd party tools like Clay for enrichment. ⭐️ 𝗣𝗼𝘀𝘁 𝗣𝗮𝗴𝗲 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻 🤫 We're launching a major rehaul of the post page that combines the drafting experience and preview into one, simplifying your Assembly drafting experience. This is a major overhaul of our editor and app interface!

  • Ordinal reposted this

    View organization page for Ordinal
    Ordinal

    2,713 followers

    𝗡𝗘𝗪: 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗳𝗼𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗽𝗿𝗼𝗳𝗶𝗹𝗲𝘀 (𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀). Every day, any LinkedIn profile attached to Assembly will automatically update with post data on: - Followers - Likes - Comments - Shares - Impressions - Engagement % No need for bookmarklets, Chrome extensions, or other hacky workarounds - all this data syncs automatically into Assembly with no action required from the user.

    • No alternative text description for this image
  • View organization page for Ordinal
    Ordinal

    2,713 followers

    𝗡𝗘𝗪: 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗳𝗼𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗽𝗿𝗼𝗳𝗶𝗹𝗲𝘀 (𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀). Every day, any LinkedIn profile attached to Assembly will automatically update with post data on: - Followers - Likes - Comments - Shares - Impressions - Engagement % No need for bookmarklets, Chrome extensions, or other hacky workarounds - all this data syncs automatically into Assembly with no action required from the user.

    • No alternative text description for this image

Similar pages

Browse jobs