Mapidea

This month’s Mapidea Compass Newsletter is about a simple shift: - from data to decisions - from national to local - from one-off analysis to continuous improvement Across the edition: - FMCG brands still operate at a distance from consumers, relying on aggregated insights instead of local, continuously updated understanding - We’re launching Store Location Intelligence (SLI), a new Mapidea business module to help companies make location decisions faster, transparent and continuously improvable - We explore datasets like the UK Output Area Classification, showing how understanding who lives where changes how you act Same principle, different contexts: better data, used at the right level, leads to better decisions. If you’re dealing with growth, expansion or market understanding, this one is worth your time. Question: Which topics would you like to see addressed in future editions? Read the full newsletter here: https://lnkd.in/eT_6ib8u #LocationIntelligence #FMCG #Retail #Data #Analytics #Expansion

In the era of LLMs and chatbots, interacting with data over a map amplifies what it can tell you. PS - and yes, it makes working with data a lot more fun 😊 #geography #locationinteligence

When business questions are answered with maps, clarity is king. Combine different sources of data using geography, find where opportunities are and decide your next expansion move with confidence. Contact us for a demo. #geography #locationintelligence

We’ve just featured the ENTSO-E European electricity transmission system map in the latest edition of Compass. It is a very useful resource for anyone working with: - energy and utilities - infrastructure analysis - territorial planning - resilience and environmental risk - network visualization at European scale What makes this kind of dataset interesting is not just the map itself, but what it enables when combined with other data layers. Once brought into a geospatial intelligence environment, it can be explored together with: - environmental risk data - administrative boundaries - demographic data - industrial and logistics assets - business networks and territories - other infrastructure layers That creates a much richer foundation for analysis and decision-making. As ENTSO-E notes, this map is an illustration of the transmission system network operated by its members. It's a very relevant source for strategic visualization and Europe-wide infrastructure context. We’ve made this map available as an interactive experience in Mapidea. You can explore it through directly at https://lnkd.in/eUjaESGa #ENTSOE #ElectricityGrid #EnergyInfrastructure #GeospatialIntelligence #LocationIntelligence #Utilities #Infrastructure #SpatialData #Mapidea

Flood, wildfire, seismic, drought - environmental risk is still too often treated as a topic for governments and public authorities. That is outdated. If your organization has branches, stores, substations, warehouses, towers, insured properties, financed collateral, supplier networks, or customers spread across territory, then environmental risk is already part of your business reality. The problem is not only access to data. A lot of hazard data is already available in viewers or downloadable files. The real challenge is turning it into operational intelligence by combining it with your own business data and making it usable by business teams. In our latest article, we explore why this matters across industries such as insurance, banking, utilities, telecom, retail, logistics, real estate, manufacturing and others. We also show how the same logic can work at multiple scales: - flood risk areas across Europe - population potentially affected by floods - cell towers within flood risk areas in and around Munich The conclusion is simple: environmental risk intelligence should be treated as a business capability, not a specialist luxury. Read the full article here: https://lnkd.in/e5deqFB5 #EnvironmentalRisk #FloodRisk #ClimateRisk #GeospatialIntelligence #LocationIntelligence #RiskManagement #BusinessContinuity #InsuranceAnalytics #BankingRisk #Utilities #Telecom

Opening a new store is one of the most important decisions a retailer can make. Yet many expansion decisions still fall into one of two extremes: - spreadsheet-heavy, ad-hoc analysis - black-box tools that produce a recommendation without showing the logic behind it Neither is ideal. A better approach combines: - standardized workflows - strong data foundations - transparent estimation models - collaboration between analysts, real estate teams, store managers, and decision-makers - continuous optimization after the store opens In the article, we also share a simple white-box "recipe" for estimating a new store’s potential using elements such as: - own stores and competitors - shop surface area - demographics and purchasing power - drivetime or walktime influence areas - distance, competition pressure, and cannibalization logic - footfall or NielsenIQ data where relevant The point is simple: retailers should not have to choose between slow manual analysis and fast opaque answers. They need location intelligence that is fast, explainable, and adaptable to their business. Read the full article here: https://lnkd.in/ewqHu4fK #RetailExpansion #SiteSelection #LocationIntelligence #GeospatialIntelligence #RetailAnalytics #NetworkPlanning #RetailStrategy

Here's the new edition of Compass, Mapidea's monthly Geospatial Intelligence for smart companies.. This month, the common thread is a simple one: geography is no longer just background - it is becoming a business capability, exploring this idea from different angles: 1. Retail site expansion: Why store location decisions should move beyond Excel-heavy analysis and beyond opaque black-box recommendations. We make the case for a more transparent, white-box approach to retail expansion - one that combines strong data, explainable models, and business collaboration. 2. Environmental risk intelligence: Flood, wildfire, seismic, and other environmental risks are not just for governments and civil protection teams. They also matter to insurers, banks, utilities, telecom operators, retailers, logistics players, and many other businesses. The real challenge is not only access to data - it is turning that data into operational decision capability. 3. Maps and data: This edition also highlights the ENTSO-E European electricity transmission system map, along with datasets such as: - DENUE - Mexico companies - Copernicus environmental risk data - UK Price Paid Data At Mapidea, this is one of the ideas we care about most: not just having maps, not just having data, but making geography usable for real business decisions. Read the full newsletter here: https://lnkd.in/eVGgFVRb #GeoSpatialIntelligence #LocationIntelligence #RetailExpansion #SiteSelection #EnvironmentalRisk #FloodRisk #RiskManagement #BusinessIntelligence #SpatialData #Mapidea

Geography isn’t just about maps, it’s about understanding markets, locations, customers and opportunities. The right geographic insights can help your business navigate faster, make smarter decisions, and stay ahead. Want to see how it works? Contact us for a personalised demo. #geography #locationintelligence

We're proud to announce that Mapidea is the official sponsor of the 3rd Optimist PAR in Seixal. Two days dedicated to the young generation of sailors, where passion and sportsmanship take the lead on the water. Wishing all participants fair winds and unforgettable moments at sea! #sailing