KNOREX

As we march into 2026, we celebrate a defining milestone in KNOREX’s journey with our bell-ringing ceremony on December 29 — a moment that marks our transition onto a bigger stage. This achievement reflects years of perseverance, innovation, and trust from our team, clients, and partners. Becoming a public company is not a finishing line, but a turning point to becoming even more responsible, professional, think and do bigger, deliver greater value and for the long term. We remain committed to advancing our XPO platform while expanding new product lines and businesses, continuing to invest in R&D, and helping marketers navigate the complexities of digital advertising with clarity and performance. Watch the full bell-ringing ceremony here: https://lnkd.in/gJBhUp9h Thank you to everyone who has been part of this journey — the next chapter starts now. #knorex #goxpo #unifytosimplify #BellRinging #AdTech #Innovation

𝗫𝗣𝗢 𝗨𝗽𝗱𝗮𝘁𝗲𝘀: 𝗠𝗼𝗿𝗲 𝗖𝗼𝗻𝘁𝗿𝗼𝗹. 𝗕𝗲𝘁𝘁𝗲𝗿 𝗔𝗰𝗰𝘂𝗿𝗮𝗰𝘆. 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗦𝗰𝗮𝗹𝗲 𝘄𝗶𝘁𝗵 𝗫𝗣𝗢.   As the year comes to a close, our December's XPO releases focus on helping marketers run cleaner, more predictable, and more scalable campaigns across channels. From budgets and targeting to reporting and synchronization, these updates are designed to remove friction from everyday campaign management—so you can move faster with confidence.   Here’s what’s new in XPO this December: 𝟭. 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗕𝘂𝗱𝗴𝗲𝘁 & 𝗦𝗽𝗲𝗻𝗱 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 Campaign performance starts with precision. This month, XPO makes budget management more efficient and transparent:  • Enhanced Overspend / Underspend widget to help you catch issues earlier.  • Bulk budget amendments for faster updates at scale.  • Shared budget syncing for Google campaigns.  • Lifetime budget support for Google Demand Gen campaigns.  • Support for “Max Value” optimization in Meta ad groups to drive higher-value outcomes. 𝟮. 𝗗𝗲𝗲𝗽𝗲𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 We continue to strengthen Google integrations to ensure what you plan is exactly what gets executed:  • Automatic pre-targeting synchronization from Google campaigns.  • Default demographic targeting support for ad groups.  • Built-in validation alerts for RSA creative character limits—before campaigns go live. 𝟯. 𝗙𝗮𝘀𝘁𝗲𝗿 𝗦𝗰𝗮𝗹𝗶𝗻𝗴, 𝗖𝗹𝗲𝗮𝗻𝗲𝗿 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 Everyday efficiency matters:  • Bulk ad group & creative cloning with SQS for faster campaign rollout.  • Improved keyword targeting search to find and refine keywords effortlessly.  • Enhanced DST settings for accurate scheduling across regions. 𝟰. 𝗠𝗼𝗿𝗲 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁, 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺-𝗔𝗹𝗶𝗴𝗻𝗲𝗱 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 To keep your reporting consistent and trustworthy:  • External campaigns are now visible directly in the XPO dashboard.  • Deleted ad groups are shown to ensure reporting aligns with native platforms. We continue to evolve XPO to help marketers spend less time managing details—and more time driving business growth. Learn more about the latest XPO updates here: https://lnkd.in/ghSqivuK #goXPO #knorex #goxpo #unifytosimplify #newreleases #digitaladvertising #onlineadvertising #Automation

As we draw to a close for 2025, we’re proud of the strides that we have made this year while we look forward with excitement in welcoming the new year.   This year marks a major milestone in our company's history as KNOREX became a public company. We continue to invest in R&D and innovate to strengthen our XPO platform, while deepening our partnerships, and help marketers to tame the advertising complexities.   All this is only made possible with the trust and belief from our staffs, clients and partners.   Wishing you a wonderful Christmas and happy holiday! #knorex #goxpo #unifytosimplify #Christmas #Growth #Partnerships #AdTech

Our KNOREX India team recently held our year-end gathering. This occasion also served to formally recognize our teams for their long-term commitment and outstanding performance, while also reflecting our continued focus on people, culture, and sustainable growth as an organization. We thank our team for their professionalism, dedication, and contributions to KNOREX’s continued progress. #knorex #goxpo #unifytosimplify #teamrecognition #employeeengagement #corporateculture #leadership #longservicereward

𝗙𝗼𝗿 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗮𝗻𝗱 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲𝘀 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗦𝗰𝗮𝗹𝗲 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 — 𝗠𝗲𝗲𝘁 𝗞𝗡𝗢𝗥𝗘𝗫 𝗫𝗣𝗢 𝗪𝗵𝗶𝘁𝗲 𝗟𝗮𝗯𝗲𝗹. In today’s digital advertising landscape, clients expect more than execution. They expect 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲, 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻, 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆, 𝗮𝗻𝗱 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 — all wrapped under your brand. That’s exactly why we created the 𝗫𝗣𝗢 𝗪𝗵𝗶𝘁𝗲 𝗟𝗮𝗯𝗲𝗹 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻. For years, our agencies and enterprises customers have relied on XPO to simplify the complexities of cross-channel advertising. Now, we’re putting that same power directly into your hands — fully branded as your own platform, ready to launch anytime. 𝗪𝗵𝘆 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 & 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲𝘀 𝗖𝗵𝗼𝗼𝘀𝗲 𝗫𝗣𝗢 𝗪𝗵𝗶𝘁𝗲 𝗟𝗮𝗯𝗲𝗹 Because it lets them deliver enterprise-level capabilities without the enterprise-level engineering. With XPO White Label, you can: 𝟭. 𝗢𝗳𝗳𝗲𝗿 𝗮 𝗳𝘂𝗹𝗹 𝗳𝘂𝗻𝗻𝗲𝗹, 𝗰𝗿𝗼𝘀𝘀-𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘂𝗻𝗱𝗲𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 Planning, activation, optimization, analytics, and reporting across Google, Meta, TikTok, LinkedIn and Programmatic — all in one seamless experience. 𝟮. 𝗘𝘅𝗽𝗮𝗻𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗲𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗼𝘃𝗲𝗿𝗵𝗲𝗮𝗱 Leverage XPO’s AI-driven foundation built on over a decade of R&D investments  and time into developing and scaling XPO. 𝟯. 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗫𝗣𝗢’𝘀 𝗔𝗜 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 From audience intelligence to creative optimization and real-time budget orchestration. 𝟰. 𝗢𝗻𝗲 𝗽𝗶𝘅𝗲𝗹 𝘁𝗼 𝘁𝗿𝗮𝗰𝗸 𝗮𝗻𝗱 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 A unified view into activities and performance across disparate sources. 𝗔 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗕𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝗦𝗰𝗮𝗹𝗲 XPO’s white label solution adapts to your workflows — not the other way around.  • Launch campaigns across channels in minutes  • Automate repetitive tasks  • Gain deep performance insights  • Deliver consistent, transparent reporting  • Operate with full data ownership and brand identity and we provide integration services to mesh with your corporate environment with data privacy and security in mind. 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗯𝗲𝗹𝗼𝗻𝗴𝘀 𝘁𝗼 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝗰𝗮𝗻 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲𝗶𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀. With XPO White Label, you can offer a powerful marketing platform that carries your brand, powered by our technology, and scaled by your growth vision.  If you’re exploring ways to strengthen your client value, build recurring revenue, and differentiate in a crowded market — XPO White Label is built for you. We have ready customer success case studies to share with you. 𝗟𝗲𝘁’𝘀 𝗯𝘂𝗶𝗹𝗱 𝘄𝗵𝗮𝘁’𝘀 𝗻𝗲𝘅𝘁, 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. #Knorex #goxpo #WhiteLabel #AdTech #MarketingPlatforms #DigitalAdvertising #Automation

𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝗨𝗽𝗴𝗿𝗮𝗱𝗲𝘀 𝗔𝗿𝗲 𝗛𝗲𝗿𝗲 — 𝗔𝗻𝗱 𝗫𝗣𝗢 𝗝𝘂𝘀𝘁 𝗚𝗼𝘁 𝗘𝘃𝗲𝗻 𝗦𝗺𝗮𝗿𝘁𝗲𝗿.   At KNOREX, every feature we ship has one purpose: to help marketers remove complexity, unlock performance, and scale with confidence. This November, we focused on boosting automation, cross-channel intelligence, and campaign simplification — so you can do more with less effort.   Here’s what’s new: 𝗖𝗿𝗲𝗮𝘁𝗲 𝗦𝗺𝗮𝗿𝘁𝗲𝗿, 𝗙𝗮𝘀𝘁𝗲𝗿 — 𝗔𝗰𝗿𝗼𝘀𝘀 𝗠𝗼𝗿𝗲 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀  • Meta Advantage+ Creative setup is now fully supported in XPO, helping you launch high-performance Meta campaigns with ease and automation built in.  • Google PMax campaigns now include Search Theme selection, giving you richer control to guide Google’s AI with your strategic inputs.  • TikTok benchmark metrics are now available in reporting, helping you instantly see how your campaigns stack up against industry and platform norms.  • LinkedIn UTM parameter support ensures cleaner attribution and sharper insights for your B2B campaigns. 𝗖𝗹𝗲𝗮𝗻𝗲𝗿 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱, 𝗙𝗮𝘀𝘁𝗲𝗿 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀  • The under-/over-spending widget on the Partner dashboard makes budget management simpler and more proactive than ever.  • Upgraded tooltip insights for conversion metrics now give you all relevant details at a glance — no digging required.  • Enhanced CTV & OTT ad group detail UI delivers a clearer, more intuitive view of your streaming campaigns. 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁𝘀 𝗧𝗼 𝗦𝗮𝘃𝗲 𝗬𝗼𝘂 𝗧𝗶𝗺𝗲  • Improved bulk edit functionality so you can adjust campaigns at scale with fewer clicks.  • CRM audience workflows are smoother with default 3P channel account selection.  • New FTP file status remarks simplify management group workflows and reduce back-and-forth checks. We strive to continue building XPO to help you work smarter, not harder — empowering you to focus on strategy, creativity, and growth while XPO handles the complexity.   XPO — Simplify. Automate. Scale. #goXPO #knorex #goxpo #unifytosimplify #newreleases #digitaladvertising #onlineadvertising #Automation

𝗦𝗶𝗺𝗽𝗹𝗲𝗿, 𝗙𝗮𝘀𝘁𝗲𝗿, 𝗮𝗻𝗱 𝗠𝗼𝗿𝗲 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗧𝗵𝗮𝗻 𝗘𝘃𝗲𝗿!   At 𝗞𝗡𝗢𝗥𝗘𝗫, we’re obsessed with simplifying the complexities of online advertising — and October was all about doing just that.   With the latest KNOREX XPO updates, managing, optimizing, and analyzing your campaigns just got even easier.   Here’s what’s new:   𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 & 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 Easily manage your accounts and workflows with:  • Partner Admin-level account deactivation for better control.  • Email and notification alerts to confirm bulk action completions.  • Improved bulk clone to scale campaigns in seconds.   𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 Drive more performance with:  • Synchronized budget optimization for daily budget setups.  • Server-to-Server Conversion tracking for greater data accuracy.  • Creative Combinations report and Active Watch recommendations to uncover what really drives engagement.   𝗡𝗲𝘄 𝗚𝗼𝗼𝗴𝗹𝗲 & 𝗠𝗲𝘁𝗮 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 Expand your campaign execution across platforms:  • 𝗠𝗲𝘁𝗮 𝘃𝗶𝗱𝗲𝗼 previews now display links directly.  • 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻 filter added for direct visibility.   At KNOREX, every update that we made to XPO is designed to help marketers spend less time managing and more time growing.   Simplify. Automate. Scale. That’s the XPO way!   #goXPO #newreleases #digitaladvertising #onlineadvertising #Automation

Our team in India came together to celebrate the vibrant festival of Diwali at the office. From traditional outfits and festive décor to shared lunch treats and joyful group photos, it was a wonderful celebration that brought teams together. #knorex #goxpo #unifytosimplify #diwali #teamcelebration #festivaloflights

𝗡𝗲𝘄 𝗨𝗽𝗱𝗮𝘁𝗲𝘀 𝗼𝗳 𝗞𝗻𝗼𝗿𝗲𝘅 𝗫𝗣𝗢 – 𝗕𝘂𝗶𝗹𝘁 𝗳𝗿𝗼𝗺 𝗬𝗼𝘂𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸!   We've just rolled out powerful enhancements designed to give marketers more control, efficiency, and time back in their day.   𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁'𝘀 𝗻𝗲𝘄:   𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – Full support for Shared Budget initialization, Demand Gen audience targeting, image asset creation directly in XPO, and improved Pmax bulk editing. Managing complex Google campaigns just got a whole lot smoother.   𝗖𝗿𝗼𝘀𝘀-𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗨𝗧𝗠 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 – Now available for both Google and TikTok campaigns, so you can track performance and attribution without the headaches.   𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗕𝘂𝗹𝗸 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 – Updated bulk functionality now supports budget changes across programmatic campaigns. Adjust spend across multiple campaigns in seconds, not hours.   𝗕𝗲𝘁𝘁𝗲𝗿 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻 & 𝗘𝗿𝗿𝗼𝗿 𝗣𝗿𝗲𝘃𝗲𝗻𝘁𝗶𝗼𝗻 – Enhanced PMP deal code validation, clearer error messaging for Pmax campaigns, and a new "Geo Conflicted Campaigns" module to help you catch issues before they impact performance.   𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 – From Apps & Sites bundle editing to geo location filters for FTP file status, we've refined the details that matter to your daily operations.   We are striving to help save you more time for strategy, and less time wrestling with operational complexity.   What feature would you like to see next? Drop a comment below 👇 #knorex #goxpo #unifytosimplify #DigitalMarketing

👉 KNOREX Just Went Public. Last week, I wrote about the everyday headaches of setting up omni-channel campaigns: too many platforms, endless manual work, fragmented reports, and scattered data. This week, they IPO-ed. For me, it’s less about the listing itself and more about what it signals: the market is starting to reward companies that make campaign activation simpler, smarter, and more unified. Every trader I know has a version of the same story: 👉 Campaigns spread across multiple platforms. 👉 Endless creative versions to manage. 👉 Reports that never seem to match. 👉 Data that lives in silos. And I’ve lived it too. I still remember juggling multiple channels at once, trying to sync budgets, troubleshooting tags — only to discover my reports didn’t line up anyway. It wasn’t strategy; it was firefighting. But beyond the financial news, their platform, XPO, is tackling the exact pain points traders have been struggling with for years. 1️⃣ From Multiple Platforms to One 👉 Search, Social, CTV/OTT, Video, Audio, Display, Native & DOOH — instead of juggling logins and workflows, XPO consolidates everything into one place. 2️⃣ From Manual Grind to AI Assist Knorex’s proprietary AI engine, KAIROS, automates the repetitive stuff: 👉 Automatic Budget Optimization (ABO) reallocates spend 24/7. 👉 AI Strategy Optimization rescues underperforming ad groups in real time. 👉 Generative AI Ads churn out creative variations in under a minute. 3️⃣ From Fragmented to Unified Reporting 👉 One dashboard. Integrated attribution. A single source of truth instead of five different stories from five different platforms. 4️⃣ From Scattered Data to Unified Profiles 👉 With its Customer Data Platform (CDP), XPO brings CRM, website, engagement, and transactional data together. That means a richer customer profile — and more relevant, personalized campaigns. Why This IPO Matters: 👉 Omni-channel activation has long been a trade-off between complexity and control. 👉 Specialists have spent years firefighting fragmented systems instead of focusing on outcomes. Knorex going public signals two things: 👉 Market validation: There’s growing demand for unified, AI-driven advertising platforms. 👉 Specialists empowerment: The industry is finally building tools that free people from grunt work to focus on strategy. My Takeaway: Knorex’s IPO isn’t just a milestone for them; it’s a signal for the industry. Simplification, automation and integration are no longer nice-to-haves. We need to shift from complexity to clarity — and from firefighting to focus. 👋 If this is your first time here, I’m Khai. I’ve spent over a decade figuring out programmatic and performance marketing, building teams, platforms and strategies across APAC. I’m here to share what I’ve learned, and to learn from other perspectives too. If this resonated, feel free to repost or share. And if you disagree, even better -the best ideas come from dialogue, not monologue.