Keyword.com

Tired of juggling multiple tools (and bills 😏) just to track your search visibility? Yeah… us too. That’s why we’re rolling out 360° Visibility — a new Keyword[.]com plan that brings together Google SERP tracking and AI visibility in one place. Here's what you get 👇️ ✅️ Google SERP tracking and AI Visibility analytics at every tier from 1,000 to 10,000 keywords ✅️ AI visibility credits that scale with your keyword plan ✅️ Unlimited geographies and unlimited projects ✅️ Add-on AI Visibility credits when you need extra tracking capacity If you’re already on a standard Keyword[.]com plan, you now get AI Visibility included at no additional cost. And if you're not? Head over to our website to start your free trial.

One of my favorite questions during the chat with Helena Rebane was: How should businesses be optimizing content for LLMs? My honest take is that a lot of it isn’t new. LLMs and traditional search are increasingly overlapping, so things like solid content, strong technical foundations, backlinks, offsite SEO, etc., still matter. But… there is a shift happening. The biggest one for me is around how we think about intent. People don't move through a neat funnel anymore. With AI, they can go from "what is this?" to "what should I choose?" in a single chat. So the bar for content is different. We're going from covering every keyword variation to focusing on content that actually helps someone: 👉️ Understand the topic 👉️ Evaluate options 👉️ Make a decision In other words: Less keyword coverage; more journey coverage. I don't think this means "create less content" across the board. But it does mean many existing content strategies probably need a rethink. You can catch the webinar replay here: https://lnkd.in/eGxRAQXZ.

We might sound like a broken record at this point, but… search is changing. Fast. And since everyone’s still trying to make sense of this shift, we’re going live in ~30 minutes with Helena Rebane (AddSearch CEO) to talk about what’s actually happening beneath the surface. From AI answers to shifting discovery patterns, we’ll share what we’re seeing across prompt tracking, internal search, and content data. If search, content, or visibility is on your mind — come hang with us 👇 Can’t make it? No worries! We’ve got you covered with a recording. https://lnkd.in/dp7J4cfv

Check out our conversation with Ryan Shelley 👇

My biggest takeaways from Keyword.com's latest YouTube video 👇️ 1. Visibility ≠ traffic anymore. Your site can have rising impressions but falling clicks. AI tools and AI-generated answers are intercepting users before they ever need to visit your website. Ranking is no longer the same as getting traffic. 2. Websites are being squeezed from both sides. ChatGPT and other AI tools are pulling searches away from Google entirely. Meanwhile, AI Overviews and AI Mode are answering the searches that do stay on Google, without sending users to external sites. Fewer searches + more zero-click results = significant traffic decline. 3. The new game is AI citation, not traditional SEO. The old playbook (publish content → rank → get clicks) is weakening. The opportunity now is to become a trusted source that AI systems cite and reference — building authority and brand presence within AI answers, not just on SERPs. Definitely worth a watch for anyone worried about the state of organic search right now.

It's a really exciting time for Keyword.com. We're building the all-in-one search visibility tool for growing agencies. One that lets you track search visibility everywhere (Google, AI Overviews, LLMs) without the unnecessary admin overhead or spending all your money on enterprise tools 🫠. A lot is happening behind the scenes right now. Product updates, workflow improvements, and things we've been hearing from agencies that we're finally able to build. And we've just shipped a new free trial that includes 100 keywords and 20 AI visibility credits. If you've been curious about tracking your clients' visibility across Google and ChatGPT/Perplexity/Claude, etc., in one place, definitely check us out 👇️

POV: You’re an SEO agency owner, and 3 different clients have asked you this month: “Why is our website traffic down?” Or you’re a marketing manager staring at GA4 thinking, “We didn’t stop publishing. Rankings look… fine? So what’s going on?” I’ve been having this exact conversation with multiple SEO agency owners lately. 📉 Traffic is down for a lot of sites right now. But it’s not always an “SEO is broken” problem. In many cases, it’s a mix of: - AI Overviews + zero-click searches eating informational traffic - Search demand shifting (fewer people searching certain queries) - LLMs handling queries that would have happened in Google The worst move is panic-cutting content or blaming the agency without understanding the actual cause. So I recorded a simple explainer you can: → Share with clients who are asking → Send to your CEO → Or use to gut-check your own traffic drop It breaks down what’s actually happening and how to diagnose it properly. https://lnkd.in/eGq6jPd4

Businesses are tanking their Google rankings by trying to game AI visibility 🤦♀️ . The playbook sounds smart on paper: Publish spammy listicles because ChatGPT loves pulling from list-format content. And sometimes, it works. Your brand starts showing up in ChatGPT responses. You take a screenshot, post it on LinkedIn, and everyone celebrates. Meanwhile, Google is deranking those exact same pages. I'm not saying don't optimize for AI visibility. I'm saying you need to actually see the tradeoff you're making. Search visibility in 2026 isn't just tracking where you rank in Google. And it's not just tracking if ChatGPT mentions you. It's 360° visibility - seeing what's happening across traditional SERPs, AI Overviews, LLMs, all of it in one view. So you can make informed decisions instead of optimizing blindly. Right now, a lot of companies seem to be winning in AI search and losing in traditional search without even realizing it's happening.

Copilot tracking is now live in Keyword[dot]com 🎉 This is another step toward building a comprehensive search visibility platform for SEO agencies. Not on the train yet? Start with a free 14-day trial (100 keywords and 20 AI visibility credits included).