Your website might already be showing up on Google. But that doesn’t mean people are clicking it.
Kaweb | Digital Agency
Advertising Services
Lichfield, Staffordshire 1,021 followers
Make it happen and make it with Kaweb.
About us
We're a digitally-minded interdisciplinary agency offering a wide range of services from web design to app development, hosting to strategy and digital marketing. Founded in the Midlands in 1999, we've been servicing clients across the whole of the UK for more than 20 years. When we opened our doors the only way to grow was by demonstrating that we made a genuine difference and we still live by our founding principles: - We never apply tech for tech’s sake, always scrutinising every problem to produce a solution that gives you the best possible return. - It’s our people who create the magic, not the tech. So we appreciate that people are what really makes digital work. And exceeding your expectations is what our people do best. Little wonder more than half of our clients have been with us for over a decade and consider us more of a partner than a supplier. Our services include: Digital Strategy, Digital Marketing, Website Design & Build, App Development, Hosting & Infrastructure Services.
- Website
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https://www.kaweb.co.uk
External link for Kaweb | Digital Agency
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Lichfield, Staffordshire
- Type
- Privately Held
- Founded
- 1999
- Specialties
- Web design and programming, Hosting, Ecommerce web design, Estate agency web design, Graphic design, Digital Marketing, SEO, PPC, Content Marketing, CRO, Link building, Technical SEO, and Social Media Marketing
Locations
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Primary
Get directions
8 Titan Way
Britannia Enterprise Park
Lichfield, Staffordshire WS14 9TT, GB
Employees at Kaweb | Digital Agency
Updates
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Our next SEO tip for small business owners... B2B SEO vs B2C SEO: Why the Approach Must Differ While the fundamentals of SEO, keywords, content, and technical optimisation apply to both B2B and B2C, the way you use them must reflect the target audience and buying process. Business-to-business SEO, as mentioned above, is all about targeting decision-makers: managers, directors, or executives who are experts in their fields and often consult multiple sources before committing. This target market values depth, authority, and evidence-based insights. Content needs to educate, demonstrate ROI, and guide multiple stakeholders through longer, more deliberate sales cycles. Valuable keywords in B2B are usually niche and lower in search volume, but really high in intent. So, every page should reinforce trust and credibility while showing how you can address audiences’ pain points. By contrast, business-to-customer SEO often targets individual consumers. These audiences are broader, less specialised, and may make quicker, sometimes impulse-driven decisions. Content strategy can be more playful, visual, or emotionally driven, and high-volume, transactional keywords are more relevant. In practice, this means B2B SEO requires a strategy that prioritises thought leadership, in-depth resources, case studies, and a holistic buyer journey. B2C SEO can lean more heavily on high-traffic keywords, catchy content, and conversion-focused design for faster results. At Kaweb, we tailor our search engine optimisation approach specifically for B2B businesses, ensuring every optimisation decision reflects the longer decision-making process, the smaller but more critical audience, and the need to balance visibility with authority and trust.