IWD Retail Software

From photoshoots to fully digital. We spoke with Maggie Fafrowicz on how IWD has helped improve her job as Merchandising Consultant at Ashley Stewart, Inc. Before IWD, creating a single merchandising guideline meant shipping product weeks early, coordinating an on-site team, photographing everything, and compiling it all in Adobe Creative Cloud. Today? One person. One process. Consistent, store-ready visual direction, every time. For a brand delivering 50+ new styles to stores every week, that kind of efficiency isn't a nice-to-have. It's everything. A huge thank you to Maggie for taking the time to share her experience with us. Your insight and enthusiasm for the work you do at Ashley Stewart is truly inspiring, we're so grateful to have you as part of the IWD community. 🙏 #VisualMerchandising #Retail #RetailTech #IWD #Merchandising

Our COO featured in one of France’s leading business media. Last week, Raphaëlle Guigui was invited by Le Figaro to discuss the evolving role of Visual Merchandising, and how it’s becoming a true performance driver in retail. She also shares her perspective on what’s next, including the role of AI in supporting faster, more informed decision-making. For non-French speakers, here’s the full English transcript of her interview 👇 https://lnkd.in/e3djRy3T #FocusBusiness #LeFigaro #Retail #VisualMerchandising #AI

"Chaque produit doit payer son loyer" Chez IWD, nous avons à cœur de valoriser le rôle du Visual Merchandising, de montrer qu’il est bien plus qu’esthétique : il guide le client, structure l’offre et impacte directement les ventes. Lundi, Raphaëlle Guigui, notre COO, était l’invitée de Thierry Cabannes pour échanger sur le rôle stratégique du visual merchandising aujourd’hui. L’occasion de comprendre pourquoi plus de 500 marques nous font confiance 🌈 https://lnkd.in/e6XsH6Zw #focusbusiness #lefigaro

⏱️ April 15 — 4PM CEST Free Masterclass - last spots available - register here: https://lnkd.in/eqEu6pgF Discover how to create and manage your 2D planograms with the IWD Platform. Catalog & Guidelines modules, tips and best practices. See you tomorrow.

Invitée par Thierry Cabannes dans Le Figaro, Raphaëlle Guigui, notre COO, partage sa vision d’un retail où le visual merchandising devient un levier stratégique de performance. Désirabilité, rentabilité, exécution : chaque mètre carré compte. À lire ici 👇 https://lnkd.in/eRzJyqFT #Retail #VisualMerchandising #Merchandising #focusbusiness #lefigaro

Raphaëlle Guigui, notre COO, était l’invitée de Thierry Cabannes pour parler d’un sujet qui nous passionne : le visual merchandising comme levier de performance. Désirabilité, data, exécution… Rendez-vous lundi pour découvrir l’émission sur Le Figaro. #FocusBusiness - Scribeo media #visualmerchandising

We just got back from Shoptalk. So yes… we’re bringing casino energy into everything. In Vegas, everything feels possible. At IWD, it actually is. You already know a 3D model can change colors or textures. But here’s the real play: The same model can become a tank top, a lace blouse, an anti-UV sports shirt.... Same base, no rebuild. That’s how you play it right.

A customer walks into a beauty store. She scans the shelves for a few seconds… then leaves. No interaction. No purchase. In beauty retail, conversion often happens — or disappears — in those first moments of product discovery. With 81% of shoppers still preferring to buy in-store, displays have become one of the most powerful — and underestimated — drivers of performance. From LANEIGE to Parfums Christian Dior, leading brands design displays that don’t just attract attention, but guide decisions. 👉 Francesca Nicasio explores the strategies behind high-converting beauty displays.