INTERTEX

Race through history with us 🐫 Beaming sunshine, the PUMA running community, and the Pyramids of Giza as the backdrop. What could be a more legendary run? Last weekend, we sponsored the Pyramids Half Marathon, bringing culture and performance together at one of the Seven Wonders of the World. At the heart of the event stood our vibrant PUMA booth, where runners experienced our NITROᵀᴹ technology and got a closer look at our hero shoe - the orange Deviate Elite 3. It was a race to remember, with employees, influencers and athletes all lacing up their shoes and joining us on the sandy start line. Who was there? 🙌

You don’t need to go far to leave it all behind. Just 15 minutes of movement can boost your mood more than a week at a wellness retreat. That’s why, on this World Mental Health Day, October 10th, we’re inviting everyone to take an Everyday Escape to move for just 15 minutes and feel the difference. Because when you move your body, you move your mind. Take your Everyday Escape with ASICS. Here’s how: asics.com/everydayescape #EverydayEscape #MoveYourBodyMoveYourMind #SoundMindSoundBody

A closer look at our summer internship journey. Dive into Amina’s experience in our 2025 Internship Program, where she shares insights about working with both RA Sport and INTERTEX — from hands-on learning to meaningful takeaways that shaped her summer. #RAsport #Intertex #Internship

Investing in people is how we build better experiences. Through our Customer Experience training, our team gained new perspectives and practical tools to serve with more empathy, agility, and confidence. We’re proud of this step forward — and excited for the impact it will bring. INTERTEX #Rasport #Intertex #CustomerExperience

From ancient goddess to street icon⚡ She once guarded the pharaohs. Today, she runs the streets. To bring the SPEEDCAT to Egypt, we reimagined Bastet - the feline goddess of protection and power - as a modern PUMA muse. Draped in attitude, dressed in SPEEDCAT, this wasn’t just a campaign - it was a cultural crossover. To celebrate this fusion of heritage and streetwear, we hosted an immersive event that unfolded across a three-room journey: from the shoe's motorsport legacy, through a full-sensory transformation chamber, to a high-energy celebration of Egypt’s creative pulse with a towering Bastet installation as the striking centerpiece. This wasn’t just a launch. It was mythology in motion - and Cairo was the stage. Because some icons are made. Others are reborn.