INSERT LINK

Most agency founders don't have a team problem. They have an ownership problem. The team grows. The headcount goes up. But every decision still lands back on the founder. Not because the team can't handle it. Because ownership never actually left the room. So people.. wait. They execute. They show up. They do the work. But they don't own it. Not really. And here's what that does over time — it creates a ceiling. The founder becomes the bottleneck. Growth stalls. Not from lack of effort. From lack of transfer. That's exactly what we dug into on the INSERT.LINK podcast with Liana. Real conversation. No theory. Just what actually gets agencies stuck — and what shifts things. Watch it here 👇 https://lnkd.in/gzaTHvCi If you've ever wondered why your team is capable but still waits for you — this one's for you.

Sometimes you don't want to watch content. You just want to listen. On a walk, in the car, between calls. 🎧 That's exactly why we didn't stop at YouTube. 🙂↕️ Every INSERT.LINK podcast episode is also available on Spotify, so you can keep learning without being glued to your screen. 🤌 Same insights, same conversations, just a more convenient format depending on your day. If you prefer listening over watching, you know where to find us: https://lnkd.in/dutRHaJd

We think this is your Friday sign to use INSERT.LINK 😉

Yes! We’re already preparing our THIRD podcast 🔥 👉 But first, make sure you’ve watched the second one: https://lnkd.in/dkGVJSep

New podcast episode is live 🎙️ We’ve just released the second episode of the INSERT.LINK podcast. 🔥 Our host Liana Hakobyan sits down with Mads Singers to talk about what actually slows agencies down as they grow. 👀 This one will hit close if you run an SEO agency or plan to scale one. We get into: - why founders start losing control as the team grows - what agency owners complain about at different stages - when the founder becomes the bottleneck - micromanagement and the fear behind it - why many agencies are good at SEO but struggle with sales - what usually breaks first during growth Everything comes from real experience, not just theory. 💻 Watch the full episode here → https://lnkd.in/dN5-hQMS Big thanks to Liana for leading the conversation and to Mads for being open about what really happens inside growing agencies. 💙

Our CMO Ivan Nechyporenko recently shared a case study where INSERT LINK showed up in Google AI Overviews in under 7 days. We tested the approach on our own brand first. Once we saw how quickly it worked, it became something we can now apply for clients as well. The idea is simple. Place the right brand mentions in the right context so AI systems can recognize and reference your company. This goes a bit further than classic SEO. It’s more about how your brand shows up inside AI-generated answers, not just search results. For companies that want visibility in both search and AI, this is already a working direction. If you’re curious how this could look for your brand, feel free to message me or book a call ☎️

Not everyone has the time to search for the right backlink opportunities. And that’s fine. 👌 With INSERT.LINK, you can either place links yourself through the platform or have our team handle the process for you. If your goal is to: - find strong placements in your niche - build links that genuinely move rankings - strengthen visibility in search and in LLM-driven results 🫵 Our team can step in and help. We’re always open to a call to learn about your goals and current situation. From there, we handle the research and identify placements that fit your strategy. You set the direction. We focus on finding the links that support it. 💙 If you’d like help implementing your link building strategy, feel free to reach out. We’ll be glad to assist.

The best thing about this industry? The people in it. 🎤 This International Women’s Day, we asked women in SEO and digital marketing to share what they’ve learned along the way. Their insights, experiences, and the lessons you don’t always hear about in this industry. And they showed up. Thoughtful, open, and generous with their knowledge. 💙 To Eva Mermingi, Laura I. Abreu, Jelena Burcer, Liz Bowers, Bengü Sarıca Dinçer & Michelle Pellettier (YT: https://shorturl.at/DzvfH) — thank you for your time and honesty. You reminded us why community matters. Swipe through. There’s a lot of perspective in here. Happy International Women’s Day 💐