It appears that despite advancements, bloated content continues to dominate Google Search Results, raising questions about the effectiveness of Google's NLP API in identifying entities accurately.
InLinks conducted an analysis on the top 10 Google results in the US Market for the term "AI Search Optimization." A comparison was made between the Named Entities recognized by Google's NLP API and InLinks' proprietary routines, revealing discrepancies in Google's machine learning within the Software sector.
The study unveiled that only 10.1% of entities in the Software sector SERPS were correctly identified by Google. Surprisingly, the average page length of these top ten results stood at 3,086 words. This contradicts the industry narrative that Google can extract meaning from concise content, prompting a call for Google to substantiate claims that content length does not impact ranking significantly.
The data challenges the notion that shorter content suffices for ranking, highlighting a discrepancy between industry rhetoric and observed practices. This raises pertinent questions about the criteria influencing search result rankings and the role of content length in Google's algorithm.
Link to the report in the comments.