Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients: • Trusted information that shapes the industry and informs investment • Intelligence and advice that guides and influences strategy • Advertising that grows reputation and establishes thought leadership • Custom content that engages and prompts action • Intent and demand generation that more precisely targets and converts Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations.
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Informa TechTarget's Priority Engine is a SaaS-based platform that delivers direct, real-time access to the most active accounts and prospects ranked by their level of purchase intent and engagement to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. The platform provides exclusive third-party intent insights on the topical interests of accounts, recency and relevancy of activity, vendor considerations and installed technology.
Informa TechTarget reposted this
Hi everyone, I am speaking at an event on B2B content strategy and the implications of AI in this area on 14th May. If you are interested in the topic, feel free to come along—or if you’re already signed up, come and say hi! Mike
We’ve gathered key insights from Jillian Coffin, Kate Light, Jessica Fewless, and Stephanie Quinn, MBA into the ABCs of Unified B2B Demand for 2026🔑 📊 Get practical tips to stay ahead in a rapidly changing landscape. Download the infographic: https://lnkd.in/dia7YtGn
IT buyers aren’t ignoring your content. They’re forgetting it 🤔 Learn how to create trust-building content that makes buyers feel smarter, confident, and ready to choose you. Join Scott Addington and Jon Mycroft to discover how brand-led content drives long-term demand and sustained growth. 🗓 Register now: https://lnkd.in/gPiwYJ_2
Informa TechTarget reposted this
Just coming up for air after a great few days at Forrester’s B2B Summit, and my head is full in the best way. One theme kept coming up over and over again: buyer behavior is changing faster than many of our traditional go-to-market models are built to keep up with. The conversations around AI search, answer engines, and the “invisible buyer” really stuck with me. Buyers are doing more research than ever, but we’re seeing fewer of the signals we’ve historically relied on. Fewer clicks, less visible engagement, and more decision-making happening before sales or marketing ever sees it. It really reinforced something I’ve been thinking a lot about lately: the connection between brand, trust, and demand has never been more important. So much preference is formed before a hand is ever raised. For those of us leading sales and marketing teams, it raises some important questions around how we measure influence, how early we engage buying groups, and how we use AI to improve relevance without losing the human judgment and authenticity that still matter greatly. Leaving the week with a lot of ideas, especially around how we better stitch together brand, demand, and customer visibility in a world where the old signals are changing fast. Also, really proud of our team and the way Informa TechTarget showed up this week. Huge kudos to our marketing organization Staci M. Gullotta, Christine Woodyard and Garrett Mann for pulling off a fantastic presence and creating space for meaningful conversations with customers and partners. These are the weeks that remind me how much I love being in this space. #ForresterB2B #B2BMarketing #SalesLeadership #DemandGen #AI
Informa TechTarget reposted this
My first post-#ForrB2BSummit post is one of appreciation! I had the pleasure of sitting down with Katrina Ross from #Tanium this week — and she brought something you don't always see on stage: radical transparency. Katrina didn't just share wins. She talked openly about where Tanium's marketing had room to grow, how they evolved, and what it actually looks like to treat a partner like Informa TechTarget as an extension of your team rather than a vendor. Actionable, honest, and genuinely useful for everyone in that room. Katrina Ross, thank you for your candor and for modeling what a real partnership looks like on stage. Proud to work alongside you — and even prouder to call you my new, party planning, friend.
Trust is the key to winning with cybersecurity buying teams 🤝 Our recent E-book "Cybersecurity Buying Teams: Build Trust Now to Build Pipeline Going Forward", is packed with practical tips to help you: 📌 Align messaging to role-specific concerns. 📌 Build credibility through content, events, and analyst engagement. 📌 Reduce risk and support internal alignment. Don’t let your brand get cut early. Build trust that drives decisions. 📖 Download the E-book: https://lnkd.in/gKq-DEpZ
From the boxing ring to the marketing world, Shannon Courtenay knows what it takes to show up, stay consistent, and build trust over time 🥊 At STRATA London, Shannon will share her unique perspective on how she makes marketing work in her industry. She’ll be joined by Jon Mycroft, VP of Integrated Publishing, Informa TechTarget who will dive into how they drive success and growth through innovative marketing strategies. #ITTSTRATA 📅 When: 14 May 2026 📍 Where: TOGETHER, 88 Wood St, London If you're looking for fresh insights and a different take on marketing, this is the event for you 👉 Register now: https://bit.ly/4tdeOg7
Informa TechTarget reposted this
I’m so excited that I’ll be speaking at my first-ever panel at 𝗦𝗧𝗥𝗔𝗧𝗔 𝗟𝗼𝗻𝗱𝗼𝗻 2026 𝗼𝗻 14 𝗠𝗮𝘆! We’re diving deep into current demand generation challenges: falling engagement, zero-click behavior, and the rising expectations of IT buyers. I’ll be joining host Staci M. Gullotta and amazing marketing peers Divya Handa, Ilaria Maddalena, and Dzeneta Virkava to discuss how we’re breaking down silos to build contextually relevant, high-impact GTM strategies. If you’re in London, I’d love to see you there! You can still register here: https://bit.ly/3ORlAcy Looking forward to a great event and a lively discussion!
So many amazing highlights already at #ForrB2BSummit this week🌴 Travis G.'s spotlight session "If AI Picks the Winners, How Do You Get Chosen?" explored how AI is reshaping the way businesses compete for attention and success. Travis shared actionable insights on how to position your brand to stand out in an AI-driven landscape 🗺️ Annie Matthews and Katrina Ross from Tanium delivered a masterclass on aligning cybersecurity marketing strategies with business goals. They discussed how precision targeting and strategic alignment can drive pipeline growth, sharing real-world examples and best practices 🎤 Looking forward to seeing more new faces at our booth #300 today 👋 See you there!
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