So many amazing highlights already at #ForrB2BSummit this week🌴 Travis G.'s spotlight session "If AI Picks the Winners, How Do You Get Chosen?" explored how AI is reshaping the way businesses compete for attention and success. Travis shared actionable insights on how to position your brand to stand out in an AI-driven landscape 🗺️ Annie Matthews and Katrina Ross from Tanium delivered a masterclass on aligning cybersecurity marketing strategies with business goals. They discussed how precision targeting and strategic alignment can drive pipeline growth, sharing real-world examples and best practices 🎤 Looking forward to seeing more new faces at our booth #300 today 👋 See you there!
About us
Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients: • Trusted information that shapes the industry and informs investment • Intelligence and advice that guides and influences strategy • Advertising that grows reputation and establishes thought leadership • Custom content that engages and prompts action • Intent and demand generation that more precisely targets and converts Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations.
- Website
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https://www.informatechtarget.com
External link for Informa TechTarget
- Industry
- Technology, Information and Media
- Company size
- 1,001-5,000 employees
- Headquarters
- Newton, MA
- Type
- Public Company
- Specialties
- Marketing, Advertising, B2B Marketing, Brand Awareness, Lead Generation, Product Placement, Marketing and Sales Enablement, Purchase Intent Insight, Purchase Intent, Purchase Intent Data, Account-Based Marketing, ABM, Content Marketing, Demand Gen, Demand Generation, Integrated Marketing, SEO, Sales Enablement, Intent Data, and B2B Sales
Products
![Click here to view Priority Engine]()
Priority Engine
Buyer Intent Software
Informa TechTarget's Priority Engine is a SaaS-based platform that delivers direct, real-time access to the most active accounts and prospects ranked by their level of purchase intent and engagement to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. The platform provides exclusive third-party intent insights on the topical interests of accounts, recency and relevancy of activity, vendor considerations and installed technology.
Locations
Employees at Informa TechTarget
Updates
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Informa TechTarget reposted this
Last week, I had the opportunity to facilitate an accelerated onboarding academy at Informa TechTarget HQ in Newton, MA for our newly formed business development team. Alongside Joe Wolstenholme, we designed a comprehensive, high-impact program aimed at building a strong foundation for long-term sales success. This cohort is talented, driven, and ready to make an impact. I’m confident they’ll play a key role in supporting the growth of Omdia and partnering with customers providing strategic advice. We also made time for some fun by embracing the Boston culture with a team outing at a Red Sox game. Joey Moore Ben Stone Alissandra Conlon Mallory Moriarty Liv Shearn Philipos Mekonen Appreciate everyone who helped make this experience possible. Maxine Holt Fiona Kyle ☑️ Jean-François Pigeon Trish Henry Rajeev Pattni Nicole Peng Ronan De Renesse Rachel Brindley George Gosling Brian Washburn charlene quay Bill Morelli Gemma Bunting Rachel Lashford Clint Wheelock Susan Smith Mike Roberts Peter Rowan Carley Pearson Aidan Moore Michael Kelly-McCully Tim Shepherd #SalesEnablement #Onboarding #BusinessDevelopment #TeamBuilding #Omdia #InformaTechTarget
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What’s shaping B2B demand generation in 2026? 🔮 We surveyed 500+ GTM professionals to uncover their top priorities, challenges, and strategies for the year ahead. 📊 In this infographic, explore: Key focus areas and goals Strategies and tactics driving success How AI is transforming demand gen 👉 Download now: https://lnkd.in/gM2tVH3F
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Informa TechTarget reposted this
Good morning, Forrester B2B Summit! Join me and my new bestie Mandi Tompkins from Informa TechTarget for a session on what it really takes to win buyers *before* the shortlist is even formed. Over the past few years, buyer behavior has shifted in a big way. The headline? Most of the real decision-making is happening before vendors even know a deal exists. Buyers are more independent. They’re looping in more stakeholders, doing deeper research online, and waiting longer to engage with sales. In fact, 83% of buyers define their requirements before ever speaking to a vendor. Which means by the time your sales team enters the conversation… a lot of the decision is already made. So what’s a B2B marketer to do? Join us as we break down the frameworks behind the three forces that determine who wins early and who never even gets considered: 📡 Coverage. 📝 Content. 🔄 Conversion. See you at 4:30pm in Room 227C! #ForrB2BSummit
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Informa TechTarget reposted this
Direct sales or sell-through? Want to build high LTV or grow fast across markets? Both? What would you do? Building in and scaling across the European market, and beyond, the fastest way forward is to leverage local expertise, local partners, and tap into the trust that already has been built between end-users and their preferred technology service provider. This is easier done when your sales teams are directly connected to and collaborating with the local partner network, more than going off solo, chasing accounts on a 1:1 basis, just to hand the deal and service contract over to a partner - because the customer requested this. From a marketing perspective? Ugh, we've struggled with this for years, haven't we? And somehow still do! Going off solo first and hoping (?) our partners would follow our lead. This is where the MDF Bermuda triangle starts to appear. Earlier this year, I was talking with Byrony Seifert on this topic as part of the 2026 Sales & Marketing Prediction Series by Informa TechTarget. Because, guess what? AI is fully coming to our rescue here. And there are tools in market today that can not only enable your partners to go-to-market in full lock-step across Sales AND Marketing, but do it in a way that is unique to them - even when they have limited in-house marketing resources. This is a game-changer for our go-to-market and distribution models. --------------------------------------- While I can talk about this from a strategic and GTM-building perspective, I would love to introduce you to two people who I would call for help, advice, and expertise on this anytime: Gemma Telford: Gemma has decades of experience in building regional and global partner marketing revenue. She's the owner of Archer Agency Ltd and has deep knowledge of how to transform your partner activities into predictable growth. Have a coffee with her - you will be so glad you did! Emmanuelle Luba: Emma is the CEO and founder of LND CONSULTING SERVICES, who delivers state-of-the-art AI Partner Campaign-as-a-Service (AI PCaaS™). AI PCaaS™ is their proprietary execution model that automates co-branded, persona-led campaigns on behalf of under-resourced Tier 2/3 partners, effectively eliminating delays, dashboards, and internal lift. Forrester, Forbes, everyone are crazy about this solution. Let Emma show you what AI PCaaS™ can do, and you'll understand why! --------------------------------------- I'm joining Informa TechTarget on stage at their STRATA event in London on May 14th to continue this discussion. If you are around, the event is free to attend and I would love to see you there! #MomentumMarketing #HireLouise #EuropeanChampions #Cybersecurity
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Informa TechTarget reposted this
Today, @ 4:30 PM MST in Room 227C, 🌿 Josh Baez 🌿& Mandi Tompkins from Informa TechTarget are breaking down the frameworks behind the three forces that determine who wins early and who never even gets considered: 📡 Coverage 📝 Content 🔄 Conversion Buyer behavior has shifted significantly. They're more independent, are looping in more stakeholders, doing deeper research online, and waiting longer to engage with sales. The kicker? 83% of buyers define their requirements before ever speaking to a vendor. That means by the time your sales team enters the conversation, much of, if not the entire, decision has already been made. So what’s a B2B marketer to do? Josh and Mandi have the framework! See you at 4:30 PM MST in Room 227C! #ForrB2BSummit
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Informa TechTarget reposted this
Sitting at the Forrester B2B Summit in sunny Phoenix while this year’s theme is a little more…. well, doom and gloom. GTM strategies have reached their breaking point, your buyers can no longer see you and you can’t see them. I agree that AI and zero-click search mean our traditional demand generation strategies aren’t working. But I see opportunities here to shake up some of those “table-stakes” marketing intitiaves that have always had nebulous results (I’m looking at you over reliance on paid search). And challenge our ideas of how we’ve looked at brand and demand as siloed approaches. This week, I’m really interested to speak with my fellow marketers on how they are solving some of these challenges, what they are seeing in their own organizations, and where they see the opportunities this “GTM singularity” is creating. For my LinkedIn connections at the Summit as well, say hi! Would love to catch up.
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We're excited to kick off an incredible week at #ForrB2BSummit 🎉 Make sure to visit booth #300 all week to connect with our leadership team✨ Today don't miss: 📍Our Spotlight Session 👉 2:50–3:00 PM "If AI Picks the Winners, How Do You Get Chosen?" Featuring: Travis G., Informa TechTarget 📍Session 1 👉 4:30–5:00 PM "Cybersecurity GTM Strategies That Drive Demand" Speakers: Annie Matthews, Informa TechTarget & Katrina Ross, Tanium 🚀 TONIGHT explore the cosmos with Informa TechTarget & NetLine 🪐 7:00 PM - 9:00 PM MST at the Arizona Science Center, Dorrance Planetarium! RSVP to secure your spot: https://lnkd.in/gjS87ydi We can't wait to connect with you this week! Nate Guggolz, Tim McElaney, Caleb Yianakopolos, Madison Kurzawski, Christine Woodyard, Staci M. Gullotta, Alex Graham, Annie Matthews, Mandi Tompkins, Nicole Gilbert, Michael Joaquim, Garrett Mann, Zemira DelVecchio, Heather Turner , Annie Trinchere
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We're thrilled to announce that Informa TechTarget has won multiple SIIA Jesse H. Neal Awards, recognizing excellence in B2B journalism 🏆 Thank you to the hundreds of knowledgeable, talented journalists throughout our global editorial network who consistently deliver value to our B2B and vertical industry audiences. These awards are because of your great work.
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