INDG | Grip

Also sharing the product focused piece from our collaboration with Out of Nothing on the new Wilson Sporting Goods Co. Blade V10 campaign - huge thanks to the team for the partnership and direction throughout! Check out the collaboration below!

NVIDIA's Jensen Huang puts it plainly: the digital twin is the key. The twin as ground truth - a persistent, accurate digital counterpart for every physical product. The source from which any visual marketing content can be derived with complete product fidelity.       This is how you scale content without losing accuracy. Without drift.  When the twin is the source, fidelity isn't a check at the end. It's built in from the start. Great to see the industry aligning around this.

This week I’m celebrating 5 years at NVIDIA, a company that’s turned out to be one of the most consequential in tech history so far - and easily one of the most consequential chapters in my own life, too. When I joined NVIDIA, I had no idea how much it would stretch me - technically, professionally, and personally. I remember my first weeks feeling like I’d slipped into a room full of people much smarter than me, just hoping no one would notice. Truly humbling. Over these 5 years, biggest shift has been getting comfortable with not knowing. Yes, I’ve learned that it’s okay not to have all the answers, as long as you keep asking constructive questions while moving forward. I also stopped believing in the myth of the lone genius. The most meaningful work I’ve been part of has always been a team effort. Different skills, perspectives, and personalities coming together is what really drives impact - it’s made me care less about finding “the smartest in the room” and more about helping the whole room grow and win. Another big lesson is owning your path and being much more intentional: people can’t support your journey if they don’t know what you’re aiming for and passionate about. Indeed, what stretches beyond the technical details is the focus on who we’re building for. It’s not just “does this work?” but “what value does this unlock for the person using it?”. Some of the most important conversations have been about real‑world impact, it could not be more rewarding. On a personal note, none of this would mean as much without the values I came in with. A lot of that comes from my dad – from him I learned curiosity, pride in doing things well, being bold as well as caring deeply about the people around you. I owe you that and more (this #TeamGreen dream, for example). That’s shaped how I show up at work, handling challenges, and why I’m so passionate about what I do. Finally, artificial intelligence: a way to translate and augment our creativity - giving us more time and space to learn, to experiment, and to focus on the work that really matters. That's what makes us undeniably, uniquely human. Deeply grateful to INDG | Grip for the stroke of artistic genius, helping me orchestrate technology, translating dreams into pixels and feelings. Five years in, I’m still learning a lot, and still excited (and a little nervous in a good way) about what’s next. If you’ve been part of this journey in any way - THANK YOU. Let's keep having fun! 🟢 #NVIDIA #5years #PhysicalAI #Mylifeswork

I've been saying this for a while now: the future of brand content isn't about which model you use. It's about the system you build around it. Today INDG | Grip launched Grip Originals at NVIDIA GTC, with LVMH among the first to use it. Not just adapting existing content through digital twins, but generating original, brand-governed marketing content using agentic AI. This is significant. Not because of the technology (impressive as it is), but because of what it proves. The generative AI models will keep evolving. They'll get better, cheaper, faster. That's table stakes. The question was always: who builds the system that makes them usable for brands that actually care about consistency, governance, and creative integrity? Grip's answer is the right one. Start with the product truth (digital twins). Codify the brand rules. Then let the agentic layer create within those boundaries. Systems, not prompts. Olivier Marchand at LVMH put it well: the original shoot, the artistic vision, the storytelling remain human. AI extends the life of that creativity across markets and moments without losing the integrity of the original campaign. That's the unlock. And it's exactly why so much of the work we do at Arloesi sits in the space between the brand's strategic ambition and the technical platform's capability. The technology is ready. The harder question is whether the brand's operating model, governance, and creative leadership are set up to use it properly. That's where the real transformation happens. If agentic content meets the standards of LVMH, it can meet the standards of any brand. The question is no longer whether. It's how you get there. Frans Vriesendorp

Original AI content is everywhere. Usable content that can be published is rare.   Introducing Grip Originals: original, brand-governed marketing content at scale. The same control that was built for adaptations, now applied to creation.   Enterprise brands are getting on board, starting with LVMH, including the Hublot & Moët Hennessy Maisons.   We're announcing this together with NVIDIA at GTC, where we show the full picture: digital twins, adaptations, and originals. Three capabilities running on one platform, built on NVIDIA technology.   Read the full announcement here: https://lnkd.in/eH98xP_9