International Council for Advertising Self-Regulation (ICAS) reposted this
📣 ICAS Global Think Tank Featured at the EDAA Summit 2025 At today’s European Interactive Digital Advertising Alliance (EDAA) Summit in Brussels, Konrad Shek, Public Policy and Regulation Director at the Advertising Association, presented his ICAS Global Think Tank paper, Beyond Simple Labelling. The paper examines whether all AI-generated content in advertising should be labelled. Its key conclusion: a blanket labelling requirement is not the answer. Instead, it calls for a nuanced, risk-based approach. The presentation was followed by a lively and insightful discussion between Konrad and Ludovic Basset, Director General of EASA, who moderated the exchange and helped explore the wider implications of AI labelling and the unintended consequences of labelling. A big thank you to the EDAA for convening such an important conversation on responsible personalisation and the future of digital accountability. Read the Think Tank report here: https://lnkd.in/emNf7rT6
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