Haystack Consulting

Category reviews are everywhere. But real commercial impact? Much harder to find. Too often, they end up as: • Interesting insights • Nice decks • Limited decisions The gap isn’t data. It’s translation. 👉 From category understanding 👉 To concrete choices that drive growth Because knowing your category is one thing. Acting on it is where value is created. So what does it take to move from analysis to impact? We broke it down here in this article of Cédric De Smedt: https://lnkd.in/eZAtDJ2C Curious where category work actually drives decisions in your organization!

Most brands still try to tell their story. But people don’t experience brands that way. They feel first. Then interpret. Only then do they justify. That means the real question isn’t: 👉 what do we say? But: 👉 what do people experience before they think? The brands that stand out don’t just communicate. They orchestrate a symphony of senses. So how do you design something people can feel before they understand it? We explored it here in this article of Marije Bosse https://lnkd.in/eyejXDh5

And we still miss a few of our great clients here Cédric De Smedt. But really beautiful that our clients are being appreciated so much.

Our 3rd report about #AI in Finance in the Netherlands. Despite the fact that the Dutch have truly embraced digital in Finance, AI is a next step. They are not leaving everything to AI. If you would like the reports, do reach out to Stefan Peters. If you'd like to learn more about AI in Finance in your country, contact one of our consultants. #insights

Veel organisaties denken dat vertrouwen in AI vooral gaat over technologie. Betere modellen. Betere data. Meer nauwkeurigheid. Maar uit het Haystack Consulting onderzoek naar #AI in financiële beslissingen blijkt dat consumenten heel anders kijken. Voor hen draait vertrouwen vooral om drie dingen: 1️⃣ Begrijpelijkheid Mensen willen snappen hoe een AI-systeem tot een advies komt. 2️⃣ Verantwoordelijkheid Wie is verantwoordelijk als het fout gaat? 3️⃣ Bewijs Heeft dit systeem zich al bewezen? Zonder die drie elementen voelt AI al snel als een black box — en daar vertrouwen mensen hun geld liever niet aan toe. Wat ook interessant was: Zelfs technologisch geïnteresseerde deelnemers gaven aan dat ze AI pas echt vertrouwen als er menselijke controle blijft bestaan. Niet omdat AI slecht is. Maar omdat geld nu eenmaal te belangrijk voelt om volledig uit handen te geven. In het rapport gaan we dieper in op hoe organisaties dit vertrouwen kunnen opbouwen. Wil je het ontvangen? Stuur me een connectieverzoek en reageer met “Geldzaken” in de comments. #marktonderzoek #insights

Great to welcome students from KU Leuven for a company visit as part of their Sensory Science course. 👋 During the visit, students joined a lab tour, tested our sensory booths, and participated in a tasting session to experience sensory analysis in practice. 🙏 A pleasure to host such an engaged group and share insights into sensory science! Thank you to the KU Leuven students and Prof. Tara Grauwet for the visit. #SensoryScience #KULeuven #StudentVisit

Will you let AI take financial decisions for you? In the Netherlands digital is the way to go if you look at payments. #AI is one step further Below a post of Stefan Peters about his study amongst Dutch consumers and their willingness to use AI for their financial decision. If you'd like the report, do reach out to him.

Did you see our latest study on #AI in #Finance. This one was in the Dutch market. Respond to the post of Stefan Peters if you'd like to receive the report.