Merch done right by Microsoft 💯
When the CEO of Microsoft wears your merch… and posts about it. I had to read this twice when it hit my feed this week. Satya Nadella, one of the most influential leaders in the world, posted a photo of himself actually wearing a hoodie our team at Harper + Scott produced. Not just shouting it out. Not just holding it up. Wearing it. On his own channel. And then something wild happened: Within hours, copycat sites started popping up all over the internet trying to knock off the “Making Sheet Happen Since 1985” hoodie. That’s when it hit me (again): + Great merch travels. + Great merch becomes culture. + Great merch becomes media. They didn’t plan for virality. They didn’t run ads. They didn’t do a launch strategy. We simply obsessed over the product, the details, the story and the feeling it would create. To see one of the most respected CEOs in the world choose to wear it organically? That’s the kind of moment you don’t take for granted as a #founder/#operator. Proud of our team and our amazing client Proud of the craft. And yes… proud that Merch = Media continues to prove itself in the wild. LFG. 🚀 #MerchIsMedia