Gravity Global

It is with profound sadness that Gravity Global must share the news of the passing of Joe Lethbridge. Joe, our Global Head of Production, beloved son of our Executive Chairman, Mark Lethbridge, and a deeply treasured member of the Gravity family, was an integral part and a driving force behind Gravity’s success over the last 20 years. Joe led from the front and his unique style was not to build networks but to nurture friendships. Aided by his infectious smile, Joe made all those around him feel included, important and heard. These rare qualities were the hallmark of his outlook on life that made colleagues, clients and wider friendships flourish and gravitate to his warm and kind manner. Joe had an exceptional passion for his craft, his family and friends, but above all – life. His work was award-winning, his energy and dedication inspired everyone around him, and for those who had the privilege of knowing him personally, they will be inspired by the legacy he leaves well into the future. Our hearts are with Joe's partner Lianne, their three young boys, Finley, Hugo, and Logan, his brother Daniel, and with his parents Mark and Lorraine. We ask that the family's privacy be honoured and respected during this time. All of us that form the Gravity Global family stand alongside Mark and his family in the grief they feel today and every day ahead. Godspeed Joe.

At Qnections 26, presented by Quorum, one idea came through loud and clear: the AI infrastructure for energy planning and operations is already taking shape. Quorum's vision isn't about bolting AI on top of legacy workflows. It's about AI embedded into day-to-day decisions, grounded in unified data, governance, and extensible workflows, to cut friction, speed up decision making, and better connect planning, operations, finance, and IT. Across sessions, a few themes stood out: ✅ Data is the foundation, context is the unlock—lineage, relationships, and business context turn raw data into insight. ✅ Workflow friction is the real bottleneck—too many tools, handoffs, and reconciliations are slowing teams down. ✅ The stronger vision is orchestration—connected systems, data, and decisions working together across the portfolio. ✅ Customers are co-innovators—invited to bring their hardest workflows and shape the roadmap. For a portfolio as broad as Quorum's, the next frontier is clear: helping customers see how solutions work better together to drive adoption, reduce manual work, and unlock faster, more confident decisions across the energy value chain.

Our very own Andrew Blotner, SVP, Head of Media, will serve as a judge for the 2026 Digiday Media Buying & Planning Awards!   Joined by media leaders from across the industry, Andrew and the other judges will recognize companies, campaigns and technology that have been most successful in the modern media landscape.   We're excited to have Andrew representing Gravity!

The hypergrowth playbook is breaking. For years, SaaS and Tech marketing followed a familiar formula: drive volume at the top of the funnel, optimize for MQLs, and trust that pipeline would follow. That model doesn't hold up anymore. Buying groups are larger. Decisions take longer. And with AI reshaping how buyers research, many have already formed a view of your business before sales ever engages. The result? More activity, less impact. Here's the uncomfortable part: even the teams doing it well, the ones who've already moved beyond basic demand gen into sophisticated ABM, intent-based targeting, and multi-touch attribution, may still be optimizing inside a framework that's shifting beneath them. The playbook keeps evolving, and staying ahead of it requires more than just refining what you're already doing. It requires questioning whether the model itself still fits. CMOs don't need more campaigns. They need more control over how demand is created, captured, and converted. At Gravity, we focus on connecting brand, demand, and real audience signals so marketing isn't just generating leads, but driving qualified demand and long-term growth. That means: ✅ Understanding where you're being shortlisted (or ruled out) before you even know a deal exists ✅ Turning intent signals into clear acquisition and expansion plays ✅ Aligning brand and demand so they compound, not compete In complex, crowded markets, differentiation isn't just about the message. It's about having a system that sees what your current approach might be missing. If you're rethinking how demand actually works in your business, even if you believe you've already cracked it, it's a conversation worth having. gravityglobal.com #DemandControl #SaaS #TechMarketing #B2BMarketing #GravityGlobal

Headed to City Nation Place this week? Look for Matthew Kruchko and the team, and don't miss out on this impactful session!

Big news - Gravity Global has been shortlisted for Integrated Marketing Agency of the Year at Campaign's Global Agency of the Year Awards. 🏆 This recognition reflects the ambition, creativity, and relentless dedication our team brings to every client challenge. We're proud to be in the running alongside some of the best in the business and even prouder of the work that got us here. Stay tuned.  #AgencyOfTheYear #CampaignAwards #GravityGlobal #IntegratedMarketing

Healthcare marketing isn't just evolving; it's being rewired. In her latest piece featured in The Drum, Terri Lee, Managing Director, Healthcare, breaks down the global trends reshaping how medtech, medical device brands, and hospital systems compete in 2026, from wearable and implantable tech to value-based care, regulatory excellence, and localized growth strategies. If you're leading growth in healthcare, this isn't about more noise, it's about proving outcomes, trust, and long-term value in an increasingly complex ecosystem. Read the full article here: https://lnkd.in/e44Xkvbr

AI is reshaping the way creatives work. But there’s a balance between utilizing AI and slowly weakening your creative strength.   Angela Russell, Content Writer, dives into what’s at stake, how to re-engage your brain, and how the right approach to AI can keep you in the driver’s seat.   Read the full blog here: https://lnkd.in/dfkqfrNZ

Governed intelligence is trusted intelligence. AI-powered marketing only works if it's operationalized responsibly: sandboxed environments, user-level permissions, team training, documented workflows, humans in the loop. As the team explained, if you over-automate everything, humans will notice. And customers rarely stay loyal to a brand who's never spoken to them in real life. So, govern responsibly with clear standards and human oversight. If you want to hear Josh Okun's governance guardrails from our latest Decoding AI session, watch it on demand 👉 https://lnkd.in/gDR9Eg_b

80% of a buyer's decision is made before they reach out. 80% of deals are won by the first vendor contacted. (Source: 6sense) That's a tight window. With the right AI strategy, you can optimize that window of time. By understanding what different buyers care about (role, stage, specific questions) and serving content that feels helpful (not generic or creepy), you become relevant, sooner. Ritika B. and the team unpacked this in our latest Decoding AI session. Watch it on demand 👉 https://lnkd.in/gGS57AUu