Good Moves AU

We’re one day out from Hiring Beyond the Algorithm: Rehumanising Recruitment. We’re kicking off tomorrow, Wed 15 Apr, 12pm to 1pm AEST. Quick recap on what this is all about???? Hiring Beyond the Algorithm is a dynamic panel discussion unpacking how technology is reshaping recruitment, and why the human element still matters more than ever. Hosted by David Barron FIEP, this session brings together Christopher White Jo Ingold FIEP CAHR and Emma Pinyon who are leading voices across HR, branding, and payroll for an honest conversation about the real impact of AI on hiring. Together, the panel will explore the risks of over‑automation, the evolving role of recruiters, and how organisations can build hiring processes that remain inclusive, transparent, and genuinely people‑centred. here is the direct registration link to access the session: https://lnkd.in/gdYZsYRy

AI is changing recruitment marketing faster than most agencies realise and not in the way you'd think. Every agency I'm working with right now is asking about AI and a lot for content creation, which makes sense. But here's what's actually happening that matters more: Candidates are using AI to polish their applications, which means every CV looks perfect on paper and every cover letter hits all the right keywords. So the old screening methods don't work anymore. (Plus the use of AI Recommendation Poisoning - Manipulating AI memory to recommend yourself) Then we have clients using AI to research agencies before they ever reach out, which means your brand presence (or lack of it) is being evaluated before you even know they're looking. And search behavior is shifting. People aren't just Googling "recruitment agency Melbourne" anymore, they're asking AI tools "who's the best specialist recruiter for tech roles in Sydney" and if you're not showing up in those results, you're invisible. The agencies adapting fastest aren't the ones using AI to pump out more content, they're the ones understanding how AI is changing how candidates and clients find and evaluate them in the first place. Marketing in 2026 isn't about doing more, it's about showing up in the places and ways people are actually looking now. Quick question, how are you seeing AI impact the way clients or candidates find you?

One common thing I keep hearing in the recruitment industry: when you ask what makes you different, they all say the same things. Here's how it usually goes: Me: "What makes you different from other agencies?" Them: "We really care about our people." Me: "Okay, but so does everyone else. What actually sets you apart?" Them: "...we have great relationships and we don't just put anyone in a role." You can't build a memorable brand when you don't know what makes you memorable. Most agencies want to skip this work and go straight to chucking a logo up and start billing. But here's the thing: if we remove the margins, why would someone pick you over your competitor? You might get some quick wins, but you'll get lost in the crowd of agencies doing the same thing. The ones who took the time to figure out their positioning, what actually makes them different, and how they prove it in the way they show up? Those are the agencies getting the long-term wins. Positioning isn't just marketing talk, it's what stops you from competing on price and looking like everyone else. Can you actually answer what makes your agency different without using the words every other agency uses?

Gorilla came to us knowing they needed a refresh but not wanting to lose what made them, well, Gorilla. Same team, same focus on relationships, just a look and feel that matched where they are now versus where they started. We worked with them to refine their positioning, develop a brand identity that feels professional without losing personality, and build a brand that communicates what makes them different in the payroll space. The best client relationships are the ones where the values are already strong and the story is already there. We just help bring it to the surface in a way that connects with the right people. Congratulations to the Gorilla team on 10 years and here's to the next chapter. If you're a business in recruitment services looking for a brand refresh that doesn't erase what makes you different, let's talk. Check out what we did for Gorilla: gorillapayroll.com.au See more of our work: goodmoves.com.au

New term just dropped: "Job Hugging" Basically, people are clinging to their current roles like it's the last lifeboat on the Titanic. Can't really blame them when every second headline is about tight budgets and "efficiency measures" But here's what this means for recruitment agencies: The challenge: Your perfect candidate exists, they're just too scared to leave their current role. The opportunity: When they DO decide to move, they'll be looking for: - Clear career progression (not just "opportunities to grow,” I mean show me the roadmap) - Job security (show me the numbers, the stability etc) - Culture that doesn't suck (hybrid policies that actually work and managers who genuinely care) So if you're hiring right now, you need to sell the STABILITY and the GROWTH (read: you don’t need to sell the ping pong table). Sell the reason someone should risk leaving their comfort zone. Because the job huggers are going to start job hunting eventually, so make sure you're ready with something worth leaving for. What are you seeing out there?