Glopal

Shopify translation plugins can make real demand look weak. They're easy to install, easy to access, and easy to treat as enough. That's why so many brands start there. But when translations are inconsistent, incomplete, or hard to manage, brands start reading the market the wrong way. In this clip, Rikki Srichankij, Senior Global Brand Strategist at Fairtex Group, shares what that looked. Before finding a better solution, they had already tested multiple Shopify plugins and language tools. The setup still had clear limitations. Some content was translated incorrectly. Some were left untranslated. And in markets like 🇯🇵 Japan, 🇰🇷 South Korea, and Arabic-speaking regions, managing the experience properly became much harder than it should have been. That's the bigger issue. When the local-language experience isn't strong enough, brands assume the market isn't responding. In reality, the demand is there. Once that changed, Fairtex was able to reach new audiences across those markets far more effectively. 🌏 Glopal goes beyond translation plugins, localizing the full customer journey to help brands grow internationally with less friction. Watch the full conversation in the link below. 👉🏻 https://lnkd.in/gfNrmbY8

International growth looks strong until paid is doing most of the work. In this case, a luxury brand had clear product identity and loyal customers. But too much of its international growth relied on paid acquisition. Glopal implemented localisation and SEO infrastructure to reduce that dependency. The result: ✅ +152% GMV growth ✅ 58% of revenue from organic SEO ✅ +20% YoY growth during BFCM This was not just a traffic gain. It changed the revenue mix. Organic became a meaningful international revenue channel, reducing pressure on paid and supporting a lower-cost growth model. Most brands keep trying to scale paid harder, when the bigger opportunity is building channels that compound over time. Glopal helps brands build international growth that scales beyond paid. Follow for more real cases from The Global Growth Series 🚀 Want to reduce paid dependency internationally? 👉 Book a session with Glopal https://lnkd.in/gUmyDjA4

Most platforms skip the real work, then call it growth. More markets. More traffic. More international exposure. But exposure is not the same as conversion. If buyers land in friction before, during, or after the purchase, the experience was not built for international conversion. It was unfinished. Ambition does not earn the sale. Confidence does. 🚀 Real international growth is not reach. It is an experience buyers trust from discovery to delivery. That is the gap Glopal is built to close. Book a session to see what real international growth looks like. 👉🏻 https://lnkd.in/gRUryWJF

Brands think international growth breaks at checkout. Often, it breaks much earlier. The leak usually starts before checkout, in search, feeds, and paid media. In the gap between a translated store and a locally discoverable one. That is the revenue leak 💧 You can have traffic, demand, and a localised storefront, and still lose growth if buyers cannot find the right products, in the right language, through the right channels. Smart brands that scale well do not treat localisation and acquisition as separate workstreams. They treat them as one system. From discovery to delivery, feel local. 🚀 Glopal helps close the leak. If international traffic is not converting, book a session and we will show you what to fix. 👉🏻 https://lnkd.in/gb6TRHaE

Most brands think multilingual ads require multiple native speakers. That approach breaks the moment you scale. One hire per market.  One campaign setup per market. And every time you expand, the process starts again. Fairtex Group was doing exactly that: A German speaker, a French speaker, and a Spanish speaker just to keep ads running across 3 markets. In this clip, Rikki Srichankij, Senior Global Brand Strategist at Fairtex, explains how Fairtex replaced that model entirely. With Glopal, ads are translated into local languages on the backend automatically. Google Shopping feeds speak to customers in their own language, without a dedicated hire for every market. More reach. Leaner operations. Marketing spent where they actually perform. If you are selling internationally and still doing it the old way, this is worth watching. Watch the full conversation in the link below. 👉🏻https://lnkd.in/geYiRKxy

Here is what an MOR partnership often looks like. You build the brand. You drive the traffic.  You run the campaigns. You make the sale. They process the transaction. Which means they sit between your brand and your international customer at the most important point in the relationship. That is not a detail in the fine print. That is the model. The brands building internationally for the long term do not just expand into new markets. They protect ownership as they grow. Glopal works differently. You stay the merchant of record. Your customers and data stay yours. Your CRM stays under your control. Your international infrastructure is yours to build on. You get paid directly. No intermediary collecting the revenue and remitting the balance later. And when it is time to enter a new market, change providers, or scale further, you do it from a position of strength. Because your customer relationships were never someone else’s to hold. Process payments directly, keep your customers, grow with control. 👉🏻Book a session with Glopal 🚀 https://lnkd.in/g4R5mabF

International growth problems do not start with demand. They start with friction hidden too late in the journey. In this case, the pressure point was a €13 shipping fee appearing right before purchase. Once that was reduced to €6.50, with item prices adjusted to protect margin, checkout conversion increased by 63%. Revenue from international localised sites then grew 2.4x over the prior comparable period. Most brands keep optimising traffic and creative while the real drop-off is happening somewhere else entirely: at the final step, when the total cost stops feeling right. Glopal helps brands find and fix checkout friction across markets, while protecting their margin. That is why checkout should be treated as a growth lever, not just an operations detail. Follow for more real cases from The Global Growth Series 🚀 Want to improve conversion at checkout, 👉🏻 book a session with Glopal https://lnkd.in/gYDhqCXa

🧵 57 years of perfecting a single garment. Global expansion had to be just as precise. For some brands, a shirt is just a shirt 👔 FIGARET has been defining French shirtmaking since 1968. More than a specialty. A culture. Every collar. Every stitch. Every fabric choice. With Glopal, Figaret is now live across 22 markets in Europe, America, and Asia. 15 languages. Each one localised and marketed to feel completely native. ✅ Launch across 22 markets simultaneously ✅ Deliver native-language experiences in 15 languages ✅ Run targeted marketing campaigns in every market Good localisation isn't just translation. It's making sure a brand feels just as intentional in Japan as it does in France. That's the standard Figaret has always held.  We made sure the world could feel it too. Thank you for tailoring this journey with Glopal 🚀

Some of the most valuable international markets are the ones brands do not expect. The opportunity only becomes visible when customers can finally shop in their own language. In this clip, Rikki Srichankij, Senior Global Brand Strategist at Fairtex Group shares one unexpected result after translating their site into multiple languages: 🇰🇷 South Korea saw stronger growth than expected, even though initial research showed little opportunity there. Once the site was live in the local language, demand started to appear from a market that had not looked significant at first. That matters because localisation does more than improve conversion. It helps brands see where demand already exists, and where future decisions around logistics, warehousing, and expansion may need to follow. The opportunity was there all along. The brand just needed to be visible first. This kind of pattern is not unusual. Markets like 🇰🇷 South Korea and 🇯🇵 Japan can become surprise growth markets once the customer journey is available in local language. 🌏 Glopal helps e-commerce brands localize the full customer journey, reduce cross-border friction, and grow international revenue without giving up brand control, customer ownership, or operational flexibility. 👉🏻Watch the full conversation in the link below. https://lnkd.in/gqKbaxSV

💎A luxury brand ran a test most brands are afraid to run. They asked whether German customers really needed a 🇩🇪German shopping experience, even though many of them already speak 🇬🇧English. The numbers answered that question. 🇩🇪German vs 🇬🇧English, same market: +88% higher conversion overall +290% on Google Ads +317% on email campaigns 23% lower CPC in Germany +86% German SEO impression YoY This is not a localisation argument. It is a revenue argument. When brands say “The customers speak English anyway,” that assumption is costing them growth. 🌏 Glopal helps e-commerce brands translate and localize the full customer journey, reduce cross-border friction, and grow international revenue without giving up brand control, customer ownership, or operational flexibility. Follow for more real cases from The Global Growth Series 🚀 Want to see what your localisation strategy can drive more growth, 👉🏻 book a session with Glopal https://lnkd.in/g7TKCCWF