The Flows team will be at SBC Summit Malta tomorrow and Thursday 🇲🇹 If you’re around and want to find out more about Flows, our no-code orchestration platform for iGaming, come and meet the team. From product updates and new launches, to AI agents, interactive client workshops and open positions, there’s a lot going on and plenty to catch up on. 🚀 See you there! #iGaming #Orchestration #Flows
Flows
IT Services and IT Consulting
Flows is the orchestration layer for modern iGaming, turning ideas into real-time execution.
About us
Flows is the orchestration layer for modern iGaming, connecting systems, coordinating data and turning ideas into real-time execution across your business. Built to help iGaming businesses move faster, launch smarter and create more connected experiences, Flows brings greater flexibility and control to everything from operations to player engagement.
- Industry
- IT Services and IT Consulting
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2021
Locations
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Primary
Get directions
London, GB
Employees at Flows
Updates
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A great day yesterday at the ME Hotel for a special client workshop bringing together customers from across the Flows network ☀️ We took our clients through some of the latest feature and UI updates across Flows, including upcoming improvements and priorities, live demos across FlowsWave, FlowsPlay and AI and an open feedback session designed to help shape how Flows continues to evolve around real customer needs 🚀 And a perfect way to round off the day with lunch together at Bellavia Ristorante Italiano. 🍝 A big thanks to everyone who joined us: Blixx Gaming: Gabrielle Törnberg FUNNZ: Alan Bugeja, Cecilie Børessen, Emma Suomalainen, Joakim Marklen, Marie Claire Alamango, Trine Knudsen Kristensen High Roller Technologies: Cristina T., Daniela Desira, Donnalisa Buhagiar, @Patrick Haponen and Rossella De Santis. NGG: Kyra Petroni, Richard Vella, Kyra Petroni and Sofia Lehtonen Xcite Ventures Ltd.: Elena Bickle, Jacob Reid, Jessica Theuma and Kaya Calleja And of course our Flows team: Álvaro Elosúa, Andrew Doublesin, Malou Neguembor, Marcos Méndez, Mike Broughton and Nicola Testasecca. #iGaming #CustomerSuccess #Flows
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⚡ When “real-time” is the promise, certainty should be the outcome. That should not mean more noise, more lag, or more uncertainty. It should mean the ability to trust what is happening across systems and act on it with confidence. As our VP of Commercial, Daniel de Souza puts it: “Real-time is not supposed to add uncertainty. It is supposed to remove it.” 📍 This is now more important than ever. As iGaming moves further into orchestration and AI, real-time is what helps ensure decisions are not just faster, but grounded in the live context needed to act with confidence and control. Find out more on Dan’s take on this in our latest interview with NEXT.io - The World’s iGaming Community. 👇 #iGaming #Realtime #Orchestration https://lnkd.in/ehJMvm9R
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A great day today in Malta for a special client workshop with Rhino Entertainment Group 🇲🇹 It was great to spend the day with the Rhino team, building on existing use cases, exploring new ideas and showcasing the latest updates across Flows, including how FlowsWave, our front-end widget engine for real-time player engagement and FlowsPlay, our rapid-build product layer, can help launch more engaging player experiences faster and with more flexibility 🚀 A big thank you to the Rhino Entertainment Group team for arranging the workshop location at the Hyatt and helping bring the day together, especially (Wayne Borg) and all who attended Anastasios Kechagias, Dejan Glavevski, Johanna Pyykonen, Jose David Palacio Bolívar, Mihail Perdulovski Shawn Pace, Stefan Markoski, Victoria R. C. and Kiril Vasilevski. And of course, thank you to the Flows team who led the workshop and presentations: Andrew Doublesin, Malou Neguembor, Álvaro Elosúa, Nicola Testasecca. #iGaming #Orchestration #Flows
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🚀 FlowsWave started with messaging... A way to launch on-site player pop-ups and capture responses in real-time. But it quickly became much more than that. Responsible gaming tools, jackpot celebrations, session insights, spin the wheel, feedback prompts, scratch cards and missions. Predictions, leaderboards, compliance journeys, AI-powered support, deposit prompts, free spins, personalised alerts and more... All built to sit directly inside the player experience and all powered by Flows. This is what happens when orchestration moves beyond the backend and into the moments players actually see and interact with. It’s now more than a messenger. So much more. 💥 View the full showcase here 👉 https://lnkd.in/erxRtNvp Want to see how FlowsWave could enhance your player experience? Get in touch with the team to find out more 👇 📧 sales@flows.world 🔗 https://lnkd.in/ebmbwQKa #iGaming #Gamification #Orchestration #FlowsWave
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Ready for a career move? 🚀 We’re looking for a Partnership & Business Development Manager to join the team at Flows. As Partnerships & Business Development Manager, you will play a key role in expanding the Flows ecosystem. You’ll identify, secure and grow strategic partnerships across operators, suppliers and platform providers. From driving new integrations to unlocking joint commercial opportunities, you’ll help ensure partners deliver real value through Flows. 💥 Take the next step 👇 https://lnkd.in/efaRYWHy #Hiring #NowHiring #iGaming
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We’re delighted to share that Flows has been shortlisted for the EGR B2B Awards for 'Innovation in Casino software' and 'Casino software supplier'. 🚀 Shout out to EGR Global for the recognition and congratulations to all of the other nominees. We’re looking forward to the ceremony in London in June.
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🤖 AI is becoming a more meaningful part of how iGaming businesses build, operate and innovate. But the real value comes from how it is applied in practice. At Flows, that is closely tied to a broader view of connected intelligence, where people, AI and systems work together rather than in isolation. “AI is evolving extremely fast, but value does not come from chasing the latest model, it comes from how you apply it.” Find out what our Product Enablement Lead (AI & Onboarding) Álvaro Elosúa has to say about where can AI make the biggest difference inside a business in our latest interview with SBC News 👇 #iGaming #AI #Orchestration https://lnkd.in/ebm_65rQ
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Just a few weeks until SBC Summit Malta 🇲🇹 The commercial team are looking forward to heading back to Malta and ideally, weather that looks a bit like this 👇 ☀️ If you’re in Malta for the event and want to find out more about our no-code orchestration platform for iGaming and how it's helping businesses connect systems, launch products and features faster then ever, while improving operational performance...get in touch to meet the team 👉 sales@flows.world. Built for the speed, complexity and scale of modern iGaming, Flows turns ideas into real-time execution across your business. 🚀 #iGaming #SBCSummitMalta #NoCode #Orchestration
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It's been a busy first quarter with plenty to share 🚀 Our latest newsletter rounds up some of the key updates from the start of 2026, including product progress, new partnerships, recent highlights and a look at what’s next at Flows. Happy Easter from the team at Flows 🐰🐣🌷