FindMine

Groupe Clarins just put its Double Serum technology inside a foundation. NARS Cosmetics added niacinamide and peptides to a matte formula. Clinique packed vitamins B3, C, E and SPF 45 into its latest Even Better. Foundation isn't trying to look like skincare anymore. It is skincare. Four beauty trends reshaping what your shoppers put in their carts: 💧 Skincare-makeup hybrids: Serum foundations, tinted SPFs, and bases with clinical actives are replacing traditional coverage. It's a product category merger. 🩷 Blush is the new contour: Cream formulas in coral, peach, and warm berry are replacing bronzer-contour combos. The face is shaped by color, not shadow. ☁️ Cloud skin: Glass skin is out. The new finish is soft-focus, diffused, and barely luminous. Velvety and pore-blurred, not wet and reflective. ✏️ Graphic liner comeback: After years of clean girl restraint, graphic eye makeup is back. The twist: softer and more lived-in than 2016's precision wings. Glass skin was the trend last month. Cloud skin has already replaced it. Even if your merchandising can't move that fast, your shoppers may already have. Learn how FindMine keeps your product pages in sync with what shoppers are actually searching for: https://lnkd.in/gXNaGsb9 #BeautyTrends #Skincare #Makeup #Ecommerce #RetailTech #Merchandising

Subscribe to FindMine Founder/CEO Michelle Bacharach's Retail AI newsletter! 👀

A premium women's apparel brand achieved 50% more ROAS & $1.2M in annualized incremental revenue using FindMine's AI-styled outfit collages. Same audiences. Same bids. Same monthly budget. The only thing that changed: the creative. Before FindMine, performance marketers had already done the usual work: targeting refined, bidding optimized, and budget allocated efficiently. ROAS had still plateaued. The old creative was single products on white backgrounds. Technically functional, identical to every competitor's ad. No styling context. Nothing to stop a scroll. FindMine replaced them with outfit collages that answer "what do I wear this with?" before the question is asked. Scale wasn't an issue either. FindMine built 1,508 collages covering 775 SKUs in a single afternoon, with the catalog refreshing automatically every 24 hours. Learn more by reading the full case study: https://lnkd.in/eH8fXgjh

Vuori launched women's denim. Fabletics dropped an 11-style denim collection the day before. ALO is selling a luxury leather duffle bag. US jeans sales are up 4% YoY while North American athleisure growth has slowed to 2.3%. The activewear brands see the numbers, and they want the whole closet. Four sport and athleisure trends reshaping what "athletic" even means: 👖 The athleisure-to-lifestyle pivot: Athleisure growth is decelerating. Jeans are accelerating. Brands are following the wallet. 🏷️ Old Navy Sport: Mass-market pressure incoming - the nation's fifth-largest athleisure retailer is building a dedicated sub-brand with a potential free-standing store format. ⚽ World Cup sportstyle: Soccer just passed baseball as America's third most popular sport. The merch wave starts now. 🧘 Performance minimalism: Premium technical wear is picking up speed. No oversized logos. No loud paneling. Just technical fabric in clean silhouettes. Read the full weekly report below ⬇️ #SportTrends #Athleisure #Ecommerce #RetailTech #Merchandising #WorldCup2026

Shoppers already know the feeling... you find a top you love and immediately want to know if there's a bottom that goes with it. With our new Matching Sets feature, FindMine identifies coordinating items across your entire catalog (tops, bottoms, layers, swim, sleepwear, activewear) and automatically surfaces the precise matchback for each product. Same fabrication, exact color. What that means in practice: the moment a new colorway hits your feed, it's matched. Automatically. Every time. Your merchandising team stops manually coordinating pairs and starts focusing on tasks that actually require a human. And your shoppers stop wondering - they're shown the item designed to go with what they're already looking at. See it in action → https://lnkd.in/gXNaGsb9

Neil Saunders makes the case that AI-driven discovery is one of the forces that could re-accelerate e-commerce growth. He's right, and the mechanism matters. Discovery that reflects how people actually shop (by look, by occasion, by outfit) converts differently from a grid of search results. But it also drives traffic in the first place. AI can only recommend what it understands, so the richer the context behind each product, the more often it shows up when a search is actually relevant. This week's The Remarkable Retail Podcast episode with Steve Dennis and Michael LeBlanc (and guests Neil Saunders, R. J. Hottovy, CFA, Rachel Tipograph, Kiri Masters & Anne Mezzenga) is worth a listen!

The gap between knowing what to say about AI and knowing how to make it work inside a real business is widening, not closing. Generative AI made it trivially easy to sound like an expert. A few prompts, a polished carousel, and you're an "AI transformation advisor." John Winsor's latest in Harvard Business Review names the problem: when everyone can perform authority, authority itself loses meaning. He calls the antidote "thought doership”: https://lnkd.in/g89ANBEs We see this in retail constantly. Brands don't lack strategy decks about the future of commerce. They lack partners willing to sit inside their product data, reconcile merchandising logic with live inventory, and ship results. The vendors producing the most content about AI-powered retail are often the ones doing the least implementation. It's the bar we hold ourselves to at FindMine, and the one we wish more of the industry would adopt. Where do you see the widest gap between AI talk and AI execution in retail? 🤔