FEDMA

🌱 Is #Greenwashing Dead? Join BAM - Belgian Association of Marketing next Tuesday 20 January 2026 in #Brussels for a lunch event exploring how the new EU directive Empowering Consumers for the #GreenTransition will reshape #sustainability communication Hear insights from legal experts, regulators, and CMOs on what this shift means for marketers — and how to communicate transparently without greenwashing. 📍 bnode in Brussels 🕛 12:00–14:00 (lunch included) 👉 Register: https://lnkd.in/eWa-xsFK #Marketing #EURegulation #BAM Ivan Vandermeersch Fleur Parnet

Entre un possible assouplissement du #RGPD, l’évolution du droit de la consommation et un renforcement de la protection des mineurs, 2026 s’annonce comme une année charnière pour la publicité et le marketing digital.🎙Trois organisations professionnelles étaient au forum Alliance Digitale pour #décrypter ce qui se prépare… et ce que les entreprises doivent anticiper. Avec • Ninon Vagner, Legal Director – IAB Europe • Robin de Wouters, Directeur général – FEDMA • Marine C. Gossa, DGA Affaires publiques et juridiques – Alliance Digitale https://lnkd.in/dWQsDhkj

Some initial reflections from today’s European Data Protection Board workshop on #pseudonymisation & #anonymisation From a FEDMA perspective, a few constructive messages stood out: 👉 The 4 guiding questions were at times abstract and didn’t anchor enough in real, operational scenarios, but inputs have shown future #EDPB guidance can be practical and use case‑driven 👉 The recent #SRB case has a unique opportunity to enable both strong #privacy protection and continued #datadriven #innovation — IF we receive hands‑on and clear guidelines on assessing pseudonymisation techniques and clarifying role allocation (#controller to #processor and controller-controller) 👉 The importance to promote Privacy‑Enhancing Technologies and #CodesofConduct as scalable mechanisms to operationalise #compliance and #trust #FEDMA stands ready to contribute concrete scenarios and cross‑industry use cases that make these principles actionable. 💪 Let’s turn good theory into workable practice #GDPR #DataProtection #Marketing #PETs #Compliance #TrustByDesign Hadewich van Alst Nathalie Laneret Marine C. Gossa Dr. Sachiko Scheuing

#ForumAD2025 Robin de Wouters & Hadewich van Alst sont au Forum de l' Alliance Digitale aujourd'hui à #Paris Contactez nous et parlons! On prendra part aussi à un #podcast sur les dernières législations européennes avec Ninon Vagner et Marine C. Gossa 🎙️ Merci à l'Alliance pour cette opportunité 👏 Nicolas Rieul Arthur Millet GDMA - Global Data & Marketing Alliance

We’re very excited to welcome Hadewich van Alst as FEDMA’s new #PublicAffairs Manager! ⭐ Hadewich brings extensive expertise in European law and public policy, with a strong focus on digital policies. Her appointment strengthens our mission to advocate for responsible data-driven #marketing and balanced regulation in #Europe 👉 Join us in welcoming Hadewich to the team! #FEDMA #DigitalPolicy #DataDrivenMarketing #EURegulation Robin de Wouters Dr. Sachiko Scheuing Chris Combemale Axel Tandberg https://lnkd.in/dpVNRA3z

Looking forward to Thursday's #Forum by Alliance Digitale in #Paris! 🎙️ Robin de Wouters will be taking part in their annual #Podcast on "Simplification or overregulation: what will 2026 bring?" Do reach out if you're attending and let's connect!

#DigitalOmnibus - We are pleased to see the European Commission take a bold step toward simplifying and harmonizing Europe’s digital regulatory framework through its Digital Omnibus. This initiative is a crucial move to reduce complexity, enhance legal clarity, and ensure that Europe’s digital rulebook remains fit for purpose in a fast-changing environment. At FEDMA, we strongly support efforts to: ✅ Streamline overlapping rules between #GDPR and #ePrivacy ✅ Reduce compliance burdens for #SMEs while maintaining robust consumer protections ✅ Foster #innovation and #competitiveness in Europe’s data-driven economy Our recommendations focus on integrating privacy and security provisions into existing frameworks, improving user experience by reducing consent fatigue, and ensuring a balanced approach that protects rights while enabling growth. FEDMA stands ready to engage with policymakers, regulators, and industry partners to make this vision a reality. 👉 Read the full statement here: https://lnkd.in/dec-5gHp

A CJEU ruling of great interest (C-654/23). Summary: newsletters may be direct marketing, soft opt-in may be used even without payment and e-privacy directive is lex specialis to GDPR. A Romanian news site sent a daily email newsletter to users who had created a free account (which unlocked extra free articles and – against payment – more content). The newsletter constitutes direct marketing under Article 13(1-2) in the e-Privacy directive even if the content is informative, because the purpose is to promote paid content/subscriptions. However, the Court said that creating a free account that grants access to certain content (and offers the possibility of purchasing additional content) qualifies as obtaining the email address “in the context of the sale of … a service” within Article 13(2). It did not matter that the service is free for the user; consideration may come from elsewhere. So the newspaper could rely on “soft opt-in” (in reality opt-out). Where sending occurs under Article 13(2) e-Privacy, GDPR Article 6(1) is not the test for the lawfulness of the sending itself; e-Privacy is lex specialis (see GDPR Article 95). In other words: the lawfulness of the sending is assessed under Article 13(2), not against GDPR Article 6(1). All other GDPR duties still apply. A balanced ruling by the Court that follows logic rather then the wishes of some (most) DPAs inte EU. It’s in line with how we have interpreted it until now and fully in line with the Swedish self regulatory scheme and SWEDMA as well FEDMA. Agnes Hammarstrand, Mathilde Fiquet, Dr. Sachiko Scheuing, Axel Tandberg and Robin de Wouters are among those who I believe are happy with the ruling. https://lnkd.in/d-ENWTtN

🌍 Last week, GDMA gathered in #Toronto for an inspiring in-person meeting hosted by the Canadian Marketing Association. Over 3 days, leaders from #marketing associations from around the world came together to tackle the trends and challenges shaping the future of our industry, including ✅ Global #Privacy Principles – reinforcing trust and compliance in an evolving regulatory landscape. ✅ Ethical Data Practices – ensuring transparency and responsibility in marketing. ✅ #Innovation & #AI – exploring how technology is transforming customer engagement. ✅ #Collaboration Across Borders – sharing best practices to strengthen the global data-driven marketing community. A big thank you to our host Alison Simpson at the #CMA and to all participants for their insights and energy! Alliance Digitale, Association of National Advertisers, SWEDMA, DDMA, DMA Data & Marketing Association Argentina, Adigital, FEDMA 📌 Want to learn more? https://lnkd.in/de79TfiC #DataDrivenMarketing #GlobalCollaboration