You can now query Fairing data directly in Shopify Analytics. We just shipped an integration that writes all your Fairing responses into Shopify metafield objects. That means you can query survey responses directly in Shopify Analytics, alongside native Shopify dimensions. No exports, joins, or BI tool required. What this unlocks: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁-𝗹𝗲𝘃𝗲𝗹 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀. See which channels actually drive conversions for specific SKUs. Compare what's working for hero products vs. long-tail. 𝗚𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻𝘀. Pivot responses by billing or shipping location. Find the regional pockets you'd never catch in aggregate. 𝗦𝘂𝗿𝘃𝗲𝘆 𝗱𝗮𝘁𝗮 𝗼𝗻 𝗲𝘃𝗲𝗿𝘆 𝗼𝗿𝗱𝗲𝗿 𝗽𝗮𝗴𝗲. No more digging through a separate dashboard to see what a customer told you. 𝗪𝗲 𝗯𝘂𝗶𝗹𝘁 𝘁𝗵𝗶𝘀 𝗼𝗻 𝗦𝗵𝗼𝗽𝗶𝗳𝘆'𝘀 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆. Fewer moving parts, and it sets us up for Sidekick integration down the road (more on that soon). Live for all Fairing customers today. Enable it in your integrations settings. Shoutout to Nicolas Grasset and the rest of Shopify's analytics team for the update last quarter that made this all possible.
Fairing
Software Development
New York, NY 2,732 followers
We bring speed & scale to zero-party data for thousands of Ecommerce brands.
About us
Fairing (formerly EnquireLabs) brings speed & scale to zero-party data so Ecommerce brands can build sustainable customer relationships and growth models. Marketing attribution, segmentation & personalization, CRO and more — delivered through the ground truth of survey data and operationalized for automation & integration. Trusted by thousands of Ecommerce brands.
- Website
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https://fairing.co
External link for Fairing
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2020
Products
![Click here to view Question Stream®]()
Question Stream®
Survey Software
Fairing's Question Stream™ delivers dynamic survey questions in the moment and in context, routing each response (along with its transaction & traffic data) through your marketing stack for real-time enrichment of customer profiles and attribution models.
Locations
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Primary
Get directions
26 Broadway
New York, NY 10004, US
Employees at Fairing
Updates
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🚀 Heading to CES? So are we. Fairing will be in Las Vegas January 6–8 meeting with platforms and partners who care about measuring what actually matters in 2026. If you’re thinking about: - How to integrate zero-party data into your models - What’s actually driving first-touch awareness - How to measure channels pixels can’t - How leading brands use surveys to power smarter growth Send Will McGivern-Smith or Matt Bahr a DM and we’ll find time to connect. See you in Vegas. 🎰✨
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Fairing is no longer just for Shopify 🚀 Today, we're launching the rebuilt Fairing SDK for any business making big bets on hard-to-measure channels. Because whether you’re running ads on CTV, podcasts, influencers or YouTube, as a marketer, these channels often feel like a black box. That’s what the Fairing SDK fixes. Now, regardless of your platform, you can get direct-source channel measurement with marketer-owned control and defensible first-person signal to help you understand where your best customers are coming from. - 𝗦𝗶𝗺𝗽𝗹𝗲 𝗱𝗿𝗼𝗽 𝗶𝗻 𝘀𝗰𝗿𝗶𝗽𝘁 → live in hours - 𝗢𝘂𝘁-𝗼𝗳-𝘁𝗵𝗲 𝗯𝗼𝘅 𝘀𝘁𝘆𝗹𝗶𝗻𝗴 → no designer needed - 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿-𝗼𝘄𝗻𝗲𝗱 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 → no engineering tickets for updates Venice.ai used Fairing to measure their YouTube campaigns down to the creator level. Thorne scaled their partnership with UFC to show proof of ROI. Neither runs their business on Shopify, but both get the same defensible measurement without engineering bottlenecks or guessing. Fairing is measurement infrastructure for any business advertising across hard-to-measure channels. As a marketer, you shouldn’t need a data science team to prove your impact. Now with Fairing SDK, you get clarity, confidence, and control — all in one line of code. See how it works - link in the comments 👇
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Fairing reposted this
If you’ve ever wondered whether your podcast ad dollars are driving the right outcomes, you’re not alone. In our upcoming (free) webinar with Bryan Barletta, we’ll unpack: - The biggest opportunities in podcast advertising today - Why listener memory doesn’t always match platform reports - The early warning signs your current approach is failing - How top marketers are solving podcast measurement Sign up here → https://lnkd.in/eifPFPzd
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Fairing reposted this
Portland Leather Goods was looking to reach more customers, so they added AppLovin to their mix—and the results speak for themselves. 👇 AppLovin drove over 70,000 purchases and 65% higher ROAS than their other social platforms. Fairing post-purchase surveys confirmed AppLovin’s impact as a true discovery channel, helping them reach net-new audiences. Read the full case study here: https://lnkd.in/eYjDVfYX Thanks to Matt Fey from Portland Leather for the partnership and Bojana Bozic from our ecommerce team for making it happen!