Fantasy vs. reality? What does that mean in the context of an ESRB rating? ESRB Senior Vice President of Ratings, Bill Garrity, and his daughter discuss their experience with The Legend of Zelda: Tears of the Kingdom, and how ESRB's Fantasy Violence and Violence Content Descriptors differ (and what that means for a game's rating). Learn more at https://bit.ly/4iTlbAM
About us
The Entertainment Software Rating Board (ESRB) is a non-profit, self-regulatory body that assigns age and content ratings for video games and mobile applications so parents can make informed choices. As part of its self-regulatory role for the video game industry the ESRB also enforces industry-adopted advertising guidelines and helps ensure responsible online privacy practices under its ESRB Privacy Certified program. ESRB was established in 1994 by the Entertainment Software Association (ESA).
- Website
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http://www.esrb.org
External link for Entertainment Software Rating Board (ESRB)
- Industry
- Computer Games
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1994
- Specialties
- Self Regulation
Locations
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Primary
Get directions
Lexington Ave.
New York, New York, US
Employees at Entertainment Software Rating Board (ESRB)
Updates
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Every quest starts with knowing what’s ahead! ESRB Senior Vice President of Ratings, Bill Garrity, joins his daughter to explain the Everyone 10+ rating assignemnt for The Legend of Zelda: Tears of the Kingdom. The pair also discuss how ESRB's tools and resources can help parents pick games that are appropriate for their family. Visit ESRB.org for tips on picking appropriate games, setting parental controls, establishing household rules, and more. https://bit.ly/4iTlbAM
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Level up your family game time. ESRB Senior Vice President of Ratings, Bill Garrity, reflects on how playing games with his daughters created some treasured family memories, and how ESRB ratings give parents trustworthy information to help ensure that those moments are age-appropriate. Check out our latest blog for tips and information to help you manage your kids' video game experiences. https://bit.ly/4iTlbAM
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Know before you spend! In our latest edition of Level Up With ESRB: Talking Ratings, ESRB’s Bill Garrity and his daughter continue to explore @Roblox as they dive into the In-Game Purchases notice. Check out the blog and video for tips on managing (or blocking) in-game purchases! https://bit.ly/4o0wDvp
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Did you know your child can chat with friends and other players in @Roblox? In the next edition of Level Up With ESRB: Talking Ratings, ESRB’s Bill Garrity and his daughter break down the importance of the Users Interact notice, which signals to parents when a game includes the ability to communicate with other. Check out ESRB.org for more on establishing rules and setting parental controls around communication with others! https://bit.ly/4o0wDvp
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Kirby Air Riders returns on Nintendo Switch 2 with online multiplayer, City Trial mayhem, and fast-paced racing for fans of the original and newcomers alike. Our latest blog from @AsaNanica GreenRiver guides parents through parental controls, playtime settings, and tips for keeping video game time appropriate for the whole family. Check it out here! https://bit.ly/3M8icby
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We often say that staying involved is the best way to help make sure your kids have appropriate experiences playing video games. In Level Up with ESRB: Talkin’ Ratings, ESRB’s Senior Vice President of Ratings, Bill Garrity, shares first-hand anecdotes about connecting with his family through video games – most recently with Dress to Impress on Roblox. Bill also includes tips about how parents can do the same, while making sure their kids have appropriate experiences! https://bit.ly/4o0wDvp
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Video game shopping for the holiday season can be overwhelming - especially for the uninitiated. Fortunately, ESRB's new blog goes into detail on the video game consoles and games that may be appearing on your kids' wish lists. From pricing and exclusive games, to parental controls and household rules, check out our blog for all of the tips you need to keep your kids' holiday video game experiences exciting and appropriate! https://bit.ly/3sluSlU
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Grow a garden. Grow a conversation. 🌱💬 ESRB’s SVP of Ratings, Bill Garrity, and his daughter are jumping into Roblox to share more information on the rating for Roblox in Level Up with ESRB: Talkin’ Ratings. Check out our new blog, and watch the video for tips about Roblox's unique Content Descriptor - Diverse Content: Discretion Advised - and what that means for parents who want to make sure their kids' have age-appropriate experiences when exploring the countless options on Roblox. https://bit.ly/4o0wDvp
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A trusted system at work! According to the ESRB’s 2025 parent survey, a majority of parents remain confident in the ESRB rating system and often leverage tools and resources to help ensure that their children have appropriate and balanced video game play experiences. Visit our 2025 blog for more concrete insights about how parents feel about the ESRB rating system, how often they play games with their kids, their biggest challenges when it comes to video games, and more! https://bit.ly/3WLBndn