Epsilon

Have you ever left a website without finding exactly what you need? You're not alone. According to Epsilon research, 65% of consumers feel companies miss the mark on personalization. Our blog highlights how real-time website personalization can bridge that gap, turning insights into engaging onsite journeys that resonate. Discover how using first-party data and dynamic content can transform your website traffic into meaningful interactions and drive lasting loyalty. https://ow.ly/VL9s50XLERm

Transforming loyalty programs from complex to seamless is possible with AI-driven solutions. As brands strive to build lasting customer connections, AI opens new opportunities to enhance personalization, streamline offer management and gain actionable insight. By predicting customer churn and tailoring rewards to individual preferences, your loyalty program can achieve unprecedented levels of engagement and efficiency. Dive into our latest infographic to discover how AI can make your loyalty initiatives smarter and more impactful, preparing your brand for future growth. https://ow.ly/MjLC50XLCUG

Facing tighter margins and rising costs, how can e-commerce brands thrive in 2026? Discover practical strategies with Epsilon experts Shannon Aronson and David Salvay in our on-demand webinar. Learn how to leverage first-party data and personalized website experiences to boost conversions and foster long-term loyalty. 🎥 Watch now to equip your brand for success amid economic uncertainty: https://ow.ly/1gIo50XLECf

Did you know that global e-commerce sales are projected to reach $6.8 trillion by 2028? In this rapidly expanding market, how can your brand stand out? Our latest blog dives into how real-time website personalization can be a game-changer in enhancing customer experiences and driving revenue. Leveraging first-party data can help you craft tailored web interactions that not only meet but exceed customer expectations, fostering loyalty and encouraging repeat business. Discover how Epsilon can empower your brand to convert. visitors into loyal customers and optimize your digital strategy for long-term success. Prepare your brand for 2026 and beyond, where personalization is not just expected, it's essential. https://ow.ly/yEiB50XLEk8

As agentic AI reshapes the rules of engagement, Epsilon's Adam Skinner tells EMARKETER that the fastest changes will occur in transaction mechanics—driven by automated deal-finding and frictionless content generation. Read more about how agentic AI will transform shopping in 2026: https://ow.ly/eZAI50XTG1q

🎟️ REGISTER TODAY 🎟️ #Consumerbehaviors are evolving faster than ever. #AI is accelerating decision-making, economic pressure is reshaping value, and people are seeking deeper meaning and belonging in their choices. As Foresight Factory’s 2026 outlook shows, consumers are using initiative as a powerful "Adaption Advantage." The real challenge? Most organizations aren’t built to adapt at the same pace. In this webinar, Foresight Factory will unpack the emerging signals driving consumer change, and Epsilon will translate those signals into the operational shifts #marketers need to stay relevant. https://lnkd.in/gavmyygV

Big news from CES. We are excited to announce new targeting capabilities that put inclusivity and authentic audience representation at the center of brand growth. Made possible by the partnership with Publicis Media Exchange (PMX) and Epsilon, we are delivering a new, first-of-its-kind approach to audience solutions that outperform traditional targeting models. This means Publicis Media clients can now engage high-value audiences across search, native, and display with unprecedented accuracy and scale. Early pilot results showed: ➡️ 2X higher ROAS compared to traditional in-market audiences ➡️ 42% net-new targetable audience Read the full announcements following the link in the comments.

How can marketers overcome common AI implementation challenges? In our webinar with IDC guest speaker and research director Lynne Schneider, she says: “Marketers really need to take responsibility for data quality. It’s not a ‘one and done.’ A lot of times we see people undertake a data-quality project without putting that ongoing data governance practice in place, and so that leads you back into this cycle where you have to re-examine data quality. … One of the most important things is not to look at this as a project-based activity but an ongoing responsibility.” Watch the full on-demand recording to learn more: https://ow.ly/baBy50X7kab #DataQuality #DataStrategy

Building a memorable brand requires more than just creativity—it's about merging intuition with data-driven insights. Think about your brand as the story people tell about you when you're not in the room. Is it a good one? In the blog, we break down how to craft a brand narrative that resonates: https://ow.ly/eaEA50XIEcK

AI is transforming how loyalty marketers connect with customers and drive revenue growth. Learn how to maximize the true power of your first-party loyalty data with AI to personalize offers, predict churn, and build lasting customer relationships. Read the full blog: https://ow.ly/EY1950XtK3N #DataStrategy #CustomerLoyalty #Personalization