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2025's Audio Shifts What moved the audio business forward in 2025? Steven Goldstein, Amplifi Media, breaks down the year's transformative moments in his latest piece. The article discusses YouTube trends, Spotify's revenue-sharing for video content, and #AI production tools scaling content at unprecedented speed. Also covered: why the download metric is under pressure and what "liquid content" means for 2026. Full piece here: https://lnkd.in/eEfhYGpS #audio #trends #podcast

In case you missed it 👀 Our December Share the Love edition explored how multiplatform TV and audio evolved in 2025 and the trends shaping up for 2026. Inside you will find research on connected TV growth, radio and audio consumption, measurement advances, and practical cross-media strategy examples. Have you read it yet? ➡️ https://lnkd.in/eE5eW2Qz

How can advertising support the sustainability transition in a concrete, visible way, beyond individual brand messaging? ⬇️ RMB Regie Media Belge’s Blue is a transition brand built on a shared media mechanism. Brands that choose to join Blue buy their own advertising space as usual, but part of their media investment is pooled and used to finance advertising slots for other brands, projects or initiatives that actively contribute to environmental or social transition. These beneficiary campaigns are clearly identified on air with the Blue label, as showcased in the video underneath. In practice, this creates a solidarity-based advertising model: some advertisers fund visibility not only for themselves, but also for transition initiatives that might not otherwise have access to mass media. For audiences, Blue acts as a clear signal that a campaign is part of this collective transition effort. Read the full article on egta.com to explore how RMB developed the Blue initiative and how it works in practice. 👉 https://lnkd.in/eapAnb86

A warm welcome to the new members who have joined our international network of TV and audio businesses over recent months: 🇬🇷 Alter Ego Media (TV), 🇰🇿 Video International Kazakhstan (TV), 🇺🇦 Radiodim (Radio), 🇲🇦 Groupe Eco-Médias (Radio), 🇮🇪 RTE (Radio) Looking forward to tackling industry issues together and sharing the successes along the way. Glad to have you on board!

Happy New Year from Brussels! The egta team is back in the office, and we’re keeping the January tradition with a galette des rois. 👑 Wishing our members and partners a smooth start to 2026. Looking forward to staying in touch, sharing updates, and seeing many of you soon. And as always, we’ll be here to support our members with practical insights, shared learnings, and opportunities to connect across the TV & audio advertising community.

Before 2026 begins... Take a moment to scroll through our top 10 resources from the past year, covering everything from audio effectiveness to cross-platform measurement. Access them here: ➡️ Our Collections of Creative Multiplatform TV & Audio Cases TV: https://lnkd.in/e8mjs2hT | Audio: https://lnkd.in/eWbmrVxx ➡️ Radio and Audio Audience Measurement - Part 02 https://lnkd.in/dYBMMC4i ➡️ Advances in Multiplatform TV Measurement https://lnkd.in/etdH6uTr ➡️ Four Reasons why Radio is the Audio Leader https://lnkd.in/eE5wkv-C ➡️ The Global TV Deck - Global Reach in a Fragmented Video World https://lnkd.in/eri-ii8X ➡️ Podcast Resource Library https://lnkd.in/eptM4uxk ➡️ Focus on Ad Accessibility https://lnkd.in/ebCTBfFh ➡️ Sustainability Hub https://lnkd.in/eHatTrxx ➡️ Joint Media Industry Position Paper: The European Media Freedom Act https://lnkd.in/eHMRe-dm ➡️ WATCH: TV is changing, its power remains https://lnkd.in/d_ytrGDK We wish you a lovely holiday season and a wonderful new year ✨ #TV #audio #radio #2025resources

Audio's 2025 in brief Commercial radio hit record shares. Research proved strong ROI for both broadcast and digital. Video podcasts became mainstream. Measurement tools got smarter. Quite a year for the medium, as Ellie Hammonds reports in The Media Leader UK: https://lnkd.in/ecW9mPkj #audio #radio #ROI #podcast #measurement

Looking at podcasts for next year? Revisit the 5 key podcast facts & figures we published in September - covering everything from global listening habits to Gen Z engagement and video consumption. Explore our full podcast library for more: https://lnkd.in/eptM4uxk 👈 #podcast #data #research #podcastads

Our top picks for holiday viewing 🎬: https://lnkd.in/ew4QuDNZ As we wrap up the year, the egta team has shared our favourite films for the festive season. Stories that inspired us, made us laugh, and reminded us why great content matters. Whether you're revisiting classics or discovering something new, we hope these help you unwind over the holidays. Wishing you a wonderful holiday season filled with loads of great TV and audio content!

Learn how Total TV performs across 20 countries The Global TV Deck breaks down video consumption across markets, showing where TV consistently delivers the reach campaigns need. It covers broadcast, streaming, live, and on-demand with data from 20 markets worldwide. 👉 Swipe through for a preview of three key slides. 📤 Download the full deck for complete insights: https://lnkd.in/enBuBtX The Global TV Group