efuse

In a media landscape where Gen Z and Gen Alpha spend more time in gaming and streaming environments than anywhere else, staying visible means meeting audiences where they already are. That’s why we’re excited about Sidekick, the platform from efuse that provides advertisers with access to live-stream and gaming communities in entirely new ways. Sidekick stands out because:  • It integrates directly into the streaming ecosystem — where conversations happen.  • It uses AI to analyze chat, identify brand mentions, and understand sentiment in real time.  • It activates brand moments at the exact time audience interest is highest. For brands committed to reaching gaming audiences authentically, Sidekick delivers unprecedented contextual insight, smarter targeting, and meaningful visibility inside the conversations that matter.

Honoring Our Veterans 🫡 Today, we pause to recognize the brave men and women who have served our country with courage, dedication, and sacrifice. At efuse, we’re grateful for the veterans within our community and beyond who continue to inspire us with their leadership and resilience. Thank you for your service. Today and every day.

Campaigns combining Twitch ads with streaming TV can 2.5× brand awareness lift, outperforming video-only strategies 🧠 Layered media drives stronger reach and recall. → efuse can bake AI‑driven ad technology into cross-stream campaigns for multi-platform lift.

Only 21% of gamers are under 18. Millennials and Gen X make up the majority, bringing disposable income and purchase authority. 👀 They’re parents, travelers, professionals—not just players. For brands, this means gaming audiences include decision-makers, from booking vacations to buying vehicles to trying new consumer products. With AI-powered audience reach, efuse helps brands connect with adult gamers authentically—delivering campaigns that align with lifestyle, not just playstyle. Ready to reach the decision-makers behind the controller? Our AI ad tech solutions can make it happen.

efuse is heading to San Diego for TwitchCon 2025 to celebrate, connect, and collaborate with the brands and agencies powering what’s next in gaming. Our Partnerships team, Daniel Intrater (VP of Partnerships) and Nick Ruebel, will be on the ground all weekend, sharing how efuse and Sidekick are redefining in-stream media for 2026 and beyond.  Let’s connect — DM us to meet up at TwitchCon! #TwitchCon #Gaming #Sidekick #eFuse #Creators #Partnerships

Twitch internal data shows 35% of users are female, and gaming audiences are broad across age and gender groups 🦸♀️ Targeting via Twitch ads reaches diverse, consumer-ready segments, and efuse's Sidekick can help bake those seamlessly into the streaming experience → efuse crafts inclusive campaigns using Sidekick's AI‑driven ad technology.

  Lumen’s research shows that mid-roll ads (≥5 seconds) on Twitch deliver brand recall equivalent to longer ad formats or pre-rolls, as long as message timing is smart 🧠 This opens up efficient opportunities: concise, well-placed ads during streams can match recall outcomes without heavy viewer frustration. That matters in an environment where attention spans are finite—and authenticity is key   → efuse leverages AI‑driven ad technology to craft optimal mid‑stream positions that maximize impact with minimal disruption.

Only 21% of gamers are under 18. Millennials and Gen X make up the majority, bringing disposable income and purchase authority. 👀 They’re parents, travelers, professionals—not just players. For brands, this means gaming audiences include decision-makers, from booking vacations to buying vehicles to trying new consumer products. With AI-powered audience reach, efuse helps brands connect with adult gamers authentically—delivering campaigns that align with lifestyle, not just playstyle. Ready to reach the decision-makers behind the controller? Our AI ad tech solutions can make it happen. heysidekick.gg 💥

Myth: Gamers Don’t Spend Money 💰 Reality: The average gamer spends $76/month on their hobby. They’re comfortable buying digital products and services—a prime indicator of eCommerce readiness. Brands ready to reach buyers who click, convert, and spend should explore efuse’s AI-driven placement solutions.

Twitch internal data shows 35% of users are female, and gaming audiences are broad across age and gender groups 🦸♀️ Targeting via Twitch ads reaches diverse, consumer-ready segments, and efuse's Sidekick can help bake those seamlessly into the streaming experience → efuse crafts inclusive campaigns using Sidekick's AI‑driven ad technology Get in touch at efuse.gg! 🚀